URLs for the Google+ Project

On March 6, 2015, in James Madison Marketing Students, by Theresa B. Clarke

Below are the URLs for the Google+ Project in MKTG 477.

https://plus.google.com/115714298020525938252/posts

https://plus.google.com/105211851508783121804/posts

https://plus.google.com/117455344696706198051/posts

https://plus.google.com/110597263513186142055/posts

Please do the following for each page:

  google+followFollow each page by clicking the +Follow button.

google+addtocircles  Alternatively, you may see a button that asks you to Circle the page.  Click the +Add to Circles button.

As often as you are able, engage with the content on each Google+ page through the following means:

  • Comment on posts, photos, videos, and other content on the page.  Go to the “Add a comment…” field to write a comment.
  • Share content with others.  Click the share button that looks like an arrow pointing to the right.
  • +1 some of the posts, photos, videos, and other content that you like.  Click the +1 button.
 

Marketing EDGE logoMarketing EDGE provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry.

Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you have questions or need additional information, please contact Terri Herschlag, Program Manager for Marketing EDGE Career Services, at therschlag@marketingEDGE.org.

  • Marketing Scholarship Awards – On average, $75,000 provided to students to help with tuition.  The application process closes on April 15, 2015.
  • Marketing EDGE Job Board
  • Next Generation Leaders Program – NY or SF; 1 year – 2 rotations; networking, learning, and challenging work.  The NextGen program is limited to new college graduates (2015). The next program will begin the first week of September, after Labor Day. 
  • Summer Internship Program – Multiple states and companies attend I-MIX program.  Applications will be accepted until all positions are filled.
  • *Interactive Marketing Analytics Xperience (I-MAX) – The application deadline is June 5, 2015.
  • *Interactive Marketing Immersion Xperience (I-MIX) – The application deadline is April 3, 2015.  This year’s Xperiences is co-sponsored by GoogleThis truly unique marketing intensive presents students with a chance to…
    • Visit Google’s main campus
    • Participate in company specific workshops and get insights into major marketing campaigns and strategies directly from top Google executives
    • Develop a better understanding of new and evolving marketing platforms: mobile, social, and search
    • Receive resume critique that will help prepare them for the tough job market ahead
    • Work on a practical marketing business case
    • Interact and network with marketing students and marketing professionals from across the country
    • For questions about this program, contact Rachel Fontana at  RFontana@marketingEDGE.org.
 

Ad and Marketing Agenices

  • Where should I apply if I want to work at an agency?
  • What are some of the top agencies in the marketing industry?
  • What are the agencies located close to JMU?

These are some of the questions I often hear from my students at James Madison University.  To point my students in the right direction, I developed an alphabetical list of select advertising, digital, and direct marketing agencies.

For most agencies, this listing includes a link to the agency’s home page, about page, contact page, and careers page.  Because my students are often seeking internship opportunities nearby JMU, I included a red asterisk (*) next to the agencies with a location in Virginia or the DC area.

Please contact me if you know additional agencies that should be added to my list.  Thanks for your help and enjoy the list.

 

 

For the 2015 Collegiate Effie competition, participants develop a multi-channel IMC plan aimed at engaging back-to-college millennials, 18-24, with the Target brand.

Download the Target Brand Challenge – Client Brief for further details and challenge requirements.

The competition deadline is April 2, 2015.

If you have questions please contact collegiate@effie.org.

 

adwordscertificationStudents from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams and demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  By passing the certification exams in this globally recognized program, individuals are qualified to effectively manage Google AdWords campaigns using the latest tools and best practice techniques.

Congratulations is extended to:

Learn more about AdWords Professional Certifications.

 

 

Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam.  The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break.  Thank you to Silverback Strategies!

The top scores for the GOMC Class of 2015 at JMU are:

1.  Morgan Moore
2.  Ashley Musumeci
3.  Jordan Blair and Patrick Cusumano (tie for third)

Class of 2015 AdWords Test Winners

Patrick Cusumano, Morgan Moore, Ashley Musumeci, and Jordan Blair

 

 

 

The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as:

  • The history, culture, and business of Google.
  • An introduction to Google’s non-technical and business focused careers.
  • Internship and undergraduate educational programming opportunities at Google based on class year:
  • What does Google look for when hiring?
  • How does Google hire?
  • Learn helpful resume tips/tricks, how to frame your experiences, and how to stand out on paper.
  • Learn Google’s interviewing format and the necessary adjustments to make for phone or Hangout interviews.

We encourage all students students in the College of Business to attend.

Mark your calendars now for #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105.

 

National Film Competition Through Project Yellow Light

On January 9, 2015, in Marketing Students, by Theresa B. Clarke

Project Yellow Light, Hunter Garner Scholarship, is a national film competition where students create a 25 or 55 second video warning their peers of the dangers of distracted driving.  There are two levels to the contest – college and high school – each receiving cash prizes of $5000 (1st), $2000 (2nd ) and $1000 (3rd).  Additionally, the first place winner for each level has their video turned into a professional PSA by the Ad Council and it is then distributed to over 1,600 TV stations throughout the country for a year run. Videos are due April 1, 2015.

Project Yellow Light’s partners include the Ad Council, NHTSA, Mazda Motorsports.  Thye have great judges who will review the films – including Kweku Mandela (filmmaker including work on his famous grandfather, Nelson), Wendy Clark (global marketing exec for Coca-Cola), Jeff Goodby (co-founder Goodby Silverstein + Partners), Rick Boyko (retired global creative director, Ogilvy) and Aloe Blacc (recording artist).

It’s an opportunity for students to make a little money and hone their skills.  It’s an opportunity to have their film on TV.  It’s an opportunity to have their work reviewed by advertising, marketing and entertainment personalities.

Visit projectyellowlight.com to learn more.

 

Fall 2014 Best IMC Plan Awards

On December 13, 2014, in James Madison Marketing Students, MKTG 384, by Theresa B. Clarke

Smokin' AcesAs is customary in my Integrated Marketing Communications class (MKTG 384), students vote for the “Best IMC Plan” after viewing all presentations in their section.

One team deserves special recognition for smokin’ (or perhaps I should say acing!) their presentation so I am awarding one “Best in Course Award” this semester.

Congratulations to SMOKIN’ ACES for earning the top award!

Based on the student votes, our fall 2014 winners are:

11:00 section:

Best in Section Award:  Epic Effect (45%  of their section’s vote)
Alexa Balsome, Corinne Cardinal, Carolyn Rezny, and Nick Spinner

Honorable Mention:  A-Team (30% of their section’s vote)
Emma Barlow, Emma Delmontagne, Andrew Hippe, and Julia Uglietta

12:30 section:

Best in Section Award:  Marxman Marketers (33% of their section’s vote)
John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle

Honorable Mention:  Hoku Consulting (25% of their section’s vote)
Samantha Carr, Nicole Ferraro, Erica Moore, and Lynn Radocha

Honorable Mention:  In Sync (25% of their section’s vote)
Mary Bruton, John Mueller, and Michael Parzych

2:00 section:

Best in Section Award and Best in Course Award:  Smokin’ Aces (80% of their section’s vote and the most votes overall across the three sections)
Alicia Hahn, Ruby Katz, Casey Lynch, and Michael O’Day

Honorable Mention:  Official Business (15% of their section’s vote)
Will Dunkenburger, Matt Krobath, Alyson Phillips, and Catherine Schindler

I had a wonderful group of students in IMC during the fall 2014 semester and I congratulate them on completing a very challenging course project.  I wish them all the very best as they complete their marketing education and move into the practitioner world.

 

Finding Customers Through Search Engine Marketing

On December 12, 2014, in Marketing, Theresa Clarke, by Theresa B. Clarke

sv-sbdc-logo Thank you to Joyce Krech for inviting me as a presenter in the  Shenandoah Valley Small Business Development Center (SV SBDC) monthly speaker series.

Listed below are some of the resources included in my December 12, 2014 presentation to the SV SBDC about “Finding Customers Through Search Engine Marketing“.

There are several outstanding agencies located close to the Shenandoah Valley that provide services in SEO, Paid Search, and other digital marketing areas.

If you are looking for something on a smaller scale, I can connect you with some of my JMU students to help you get started in AdWords.

 
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