Tweet Through a generous donation of prizes from Silverback Strategies students in my MKTG 477 class were motivated to perform well on my very challenging final exam.  Briana Cifelli was the 2018 grand prize winner for achieving the highest score in the class.  Briana is a senior marketing major with a minor in Honors Interdisciplinary Studies.  She recently completed her honors…

Read More The Fourth Annual Silverback Strategies AdWords Test Challenge

Tweet I recently co-authored “Teaching Search Engine Marketing Through the Google Ad Grants Program” with Jamie Murphy, Lyle Wetsch, and Harold Boeck, which will be published in the June 2018 volume of Marketing Education Review.  We address the critical and challenging issue of teaching students one of the most in-demand skills sought by today’s marketing…

Read More How to Teach Search Engine Marketing Through Google Ad Grants

Tweet My Integrated Marketing Communications (MKTG 384) student teams were challenged to develop a creative team name and then photograph the team from both a professional and creative perspective. Students voted for their favorites and I am pleased to announce the spring 2018 winners. Congratulations to Living Lavish for Most Creative Team Name and Best…

Read More The Winning Professional and Creative Photos for Spring 2018 IMC Teams

Tweet Wildly creative? Don’t have a job lined up after you graduate (recent grads are eligible)? Looking for an internship? Want experience in one of the most awesome ad agencies in the U.S.? If you said yes to at least three of these questions, I highly recommend The Martin Agency 2018 Summer Internship. Good luck…

Read More 2018 Summer Internship at The Martin Agency

Tweet Continuing the tradition of donating our day to the community, students in my Digital Marketing Practicum course (MKTG 477) participated in the 3rd Annual JMU College of Business Martin Luther King Jr. (MLK) Day of Service. We started the day by giving a gift for the Food Pantry at Massanutten Presbyterian Church.  Alex Goldfarb…

Read More Marketing Students Donate Goods and Marketing Services in 3rd MLK Day of Service

Tweet In addition to the Google Keyword Planner and Bing Ads Intelligence, here are a few of my favorite tools for conducting keyword research for Search Engine Marketing (SEM).  Some of them require a paid subscription, but also offer free trials. Google.com – Type in a search query and explore the autocomplete suggestions Google Trends…

Read More My Favorite Search Engine Marketing Keyword Tools for 2018

Tweet MKTG 384 students from my fall semester class had a very challenging project where they developed an integrated marketing communications plan for the Sierra Club. The plans aimed to increase membership at two different levels (Members and Wilderness Guardians) as well as help Sierra Club advocates become more engaged in the organization and motivated…

Read More Fall 2017 “Best IMC Plan in Class” and MVP Awards for MKTG 384

Tweet   “Instead of worrying about what you cannot control, shift your energy to what you can create.” Roy T. Bennett Roy T. Bennett’s quote inspired me greatly after I learned about Google’s discontinuation of the GOMC (Google Online Marketing Challenge) on August 1, 2017.  Since that time, I dedicated a lot of thought, time,…

Read More The Madison Digital Marketing Experience (MDME) at James Madison University

Tweet One common aspect in the life of a marketing major is working on numerous marketing projects, both individually- and group-based.  Examples may include business plans, marketing plans, IMC plans, marketing research studies, spreadsheet analyses, selling presentations, digital marketing projects, presentation decks, and more. Students occasionally ask me, should I upload course projects to my…

Read More Should Marketing Students Upload Course Projects to Personal Websites?

Tweet Ashley Cozier Connor is a JMU Marketing Alum from the class of 2009 and presently works as Team Lead, Senior Director of Sales at eMarketer.  Ashley asked me to pass along some exciting opportunities in their New York city offices.  eMarketer is looking to hire qualified individuals for the following positions: Customer Success Manager…

Read More Ashley Cozier Conner from eMarketer