To help my spring 2012 MKTG 470 students improve the quality of their blogs and prepare for the end-of-semester peer review, each student is assigned a “JMU blog partner”.

Blog partners are encouraged to develop a strategy for critiquing each others blog posts and providing feedback throughout the semester.  Blog partners may want to “pre-grade each other’s blog posts” before they are due and set up monthly meetings to review each others blog.  As another option, blog partners may wish to set up a review schedule and communicate electronically.  It is entirely up to each blog partner team to determine how often they wish to communicate and help each other develop great blogs.

Recommended reading:  How to write a blog that others will want to read.

11:00 Section Blog Partners:

Alpan,Doruk Osman

Jones,Cheryl Lynn

Babinsky,Nicholas Charles

Kramer,Shannon Louise

Belinski,Christie Lea

Lynch,Rebecca Grace

Berkowitz,Brendan Joseph

Manley,Christine Elizabeth

Carpenter,Sarah Louise

McClure,Kelly Shannon

Dahl,Erik Christopher

Memenza,Justin Luis

Dickinson,Joseph Benjamin

Merryman,Cayte Elizabeth

Garvin,Shane Alexander

Millard,Mark Francis

Gordon,Patrick David

Murphy,Brian Gregory

House,Alessandra Annemarie

Totten,Justin M

Jaeger,David Richard

Tran,Sandra

Jennison,Amanda Michelle

Tu,Joanna Minee  and Wall,Patrice A

12:30 Section Blog Partners:

Becker,Megan Elizabeth

Krause,Rachel Lynn

Bertolino,Brittany Anne

LeDuc,Scott Edward

Crawford,Emily Marcella

Lukow,Ezekial James

Cross,Tabatha Lee

Mason,Laura Marie

Ecker,Brittany Nicole

May,Allison Helene

Ford,Joseph Earl

Peay,Melissa Gayle

Formica,Nicholas David

Rafferty,Jessica Lynn

Gannon,Jason Brett

Rao,David Lawrence

Glascock,William Hunter

Rose,Megan Nicole

Gradwell,William Jon

Safko,Robert Paul

Hanlon,Erica Marie

Schneider,Cara Lynn

Harris,Travis Samuel

Un,Matthew Sophath

Jones,Sarah Natalie

Webber,Caroline Victoria

Knowles,Melissa Ann

Yang,Xin


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Examples of WordPress Login Screens

On January 27, 2012, in MKTG 470, WordPress, by Theresa B. Clarke

This semester, a few of my MKTG 470 students have encountered some an unusual log-in problem with WordPress.  This is a new issue that I have not seen with prior classes.  Further, it is difficult problem to spot for people who are not familiar with WordPress.

Below is an example of a correct and incorrect WordPress login screen.  Contact GoDaddy Technical Support at (480) 505-8877 if your login screen does not look right.

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I am pleased to present the websites for my spring 2012 James Madison marketing students enrolled in MKTG 470.

Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  During the next week, my students will begin transforming their WordPress site into a unique creation.  At first, they will learn how to establish a site theme, edit their “sample” page, create new web pages, manage their navigational bar, create permalinks, get their blog started, customize authorship of their blog, work with widgets, add images to their website, and create hyperlinks to images and text.  Later in the course, students will explore various plug-ins for search engine optimization and site analytics, change their site theme to reflect their individual personalities, add blog posts, create favicons, enable social media sharing, and much more.

I am very excited to help my students hone their technological skills.   Below is a listing of my spring 2012 students and their URLs.

Doruk Alpan http://dorukalpan.com
Nick Babinsky http://channelflight.com 
Megan Becker http://mb-ecker.com 
Christie Belinski http://christiebelinski.com
Brendan Berkowitz http://bberk456.com   
Brittany Bertolino http://BrittanyBertolino.com
Sarah Carpenter http://sarah-carpenter.com
Emily Crawford http://thesophisticake.com
Tabatha Cross http://tabcross.com 
Erik Dahl http://erikcdahl.com
Joseph Dickinson http://JosephD123.com
Brittany Ecker http://brittanyecker.com
Joseph Ford http://joseph-ford.com
Nick Formica http://looklistenlike.com
Jason Gannon http://jgantic.com  
Shane Garvin http://shanegarvin.com
Hunter Glascock http://hglascock.com
Patrick Gordon http://thepatrickgordon.com
Wil Gradwell http://wilgradwell.com
Erica Hanlon http://ericahanlon.com
Travis Harris http://TravisSamuel.com
Alessandra House http://alessandrannemarie.com 
David Jaeger http://david-jaeger.com
Amanda Jennison http://amandajennison.com
Cheryl Jones http://therealcheryljones.com
Sarah Jones http://snattylight.com
Melissa Knowles http://melissaaknowles.com
Shannon Kramer http://shannonlkramer.com
Rachel Krause http://rachelkrause.com
Scott LeDuc http://seleduc.com
Ezekial Lukow http://zekelukow.com
Rebecca Lynch http://beccalynch.com
Christine Manley http://christinemanley.com
Lauren Mason http://masonmunching.com
Allison May http://mycrispwhitesheets.com
Justin Memenza http://jmemenza.com
Kelly McClure http://kellysmcclure.com
Cayte Merryman http://caytemerryman.com
Mark Millard http://markmillie.com
Brian Murphy http://thebrianmurphy.com
Melissa Peay http://melissapeay.com
Jessica Rafferty http://jessicalrafferty.com
David Rao http://davidrao.com
Megan Rose http://megnrose.com
Robb Safko http://robbsafko.com
Cara Schneider http://sophisticara.com
Justin Totten http://justinmtotten.com
Sandra Tran http://sandratran.org
Joanna Tu http://whatjtusays.com
Matthew Un http://matthewun.com/wordpress 
Patrice Wall http://PatriceAlejandra.com
Carrie Webber http://carrievwebber.com
Xin Yang http://xinyanginfo.com

Please revisit this page periodically over the next few months to see how the sites develop.

 

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Some Marketing Buzzwords for 2012

On January 18, 2012, in Marketing, by Theresa B. Clarke

Each new year ushers in a corresponding set of new marketing buzzwords.  Value justification, real-time, attribution, and personalization were in the top of the list for 2010 according to Marketing Jive.  Five years ago we were hearing a lot about ROI,lead-gen, relationship marketing, customer centric,and consumer initiated marketing.  So what are we likely to hear in 2012? 

Showrooming 

Plussification 

SoLoMo

Gamification

Tumbld

Cloud Sourcing

Second Screen

If any of these sound foreign to you, check out the 7 Marketing Buzzwords You Need to Know by Eric Anderson.  And if you don’t know them now, you probably will by the end of 2012.


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Follow my MKTG 470 class in Twitter.  The students enrolled in my spring 2012 sections are as follows:

Instructor:  https://twitter.com/#!/TheresaBClarke

Doruk Alpan https://twitter.com/#!/Doruk_Alpan
Nick Babinsky https://twitter.com/#!/NickBabinsky
Megan Becker https://twitter.com/#!/meganbeckaa
Christie Belinski https://twitter.com/#!/belinscl
Brendan Berkowitz https://twitter.com/#!/BrendanBerkowit
Brittany Bertolino https://twitter.com/#!/brittberto
Sarah Carpenter https://twitter.com/#!/SarahCarpenter3
Emily Crawford https://twitter.com/#!/emilymarcella
Tabatha Cross https://twitter.com/#!/TL_Cross
Erik Dahl https://twitter.com/#!/Dahlec
Joseph Dickinson https://twitter.com/#!/joeyd1233
Brittany Ecker https://twitter.com/#!/BrittanyEcker
Joseph Ford https://twitter.com/#!/fordje12
Nick Formica https://twitter.com/#!/formica_nick
Jason Gannon https://twitter.com/#!/Jgantic
Shane Garvin https://twitter.com/#!/shanegarvin
Hunter Glascock https://twitter.com/#!/GeeCock
Patrick Gordon https://twitter.com/#!/PGARITCK
Wil Gradwell https://twitter.com/#!/wilgrad
Erica Hanlon https://twitter.com/#!/erica_hanlon
Travis Harris https://twitter.com/#!/harri2ts
Alessandra House http://twitter.com/aindahouse
David Jaeger https://twitter.com/#!/jaegsinyourface
Amanda Jennison https://twitter.com/#!/amanda_jennison
Sarah Jones https://twitter.com/#!/jonessn49
Cheryl Jones https://twitter.com/#!/cherLjones
Melissa Knowles https://twitter.com/#!/melissaxoann
Shannon Kramer https://twitter.com/#!/kramersl
Rachel Krause https://twitter.com/#!/RachelKrause1
Scott LeDuc https://twitter.com/#!/scott_leduc
Zeke Lukow https://twitter.com/#!/zlukow
Rebecca Lynch https://twitter.com/#!/becca_lynch
Christine Manley https://twitter.com/#!/christine3m
Laura Mason https://twitter.com/#!/lauren_mason1
Allison May https://twitter.com/#!/A_May232
KellyJustin McClure
Memenza
https://twitter.com/#!/KellyShannonMcChttps://twitter.com/#!/Jlm22090
Cayte Merryman https://twitter.com/#!/merrymce
Brian Murphy https://twitter.com/#!/bmurphyg
Melissa Peay https://twitter.com/#!/MPCOB
Jessica Rafferty https://twitter.com/#!/Jess_Raff
David Rao https://twitter.com/#!/RaoDavid
Megan Rose https://twitter.com/#!/MegzR08
Robb Safko https://twitter.com/#!/RobbSafko
Cara Schneider https://twitter.com/#!/CaraSchneider
Justin Totten https://twitter.com/#!/jtotts131
Sandra Tran https://twitter.com/trsandra
Joanna Tu https://twitter.com/#!/jayytu
Matthew Un https://twitter.com/#!/mattyice247
Patrice Wall https://twitter.com/#!/PatriceAlejndra
Caroline Webber https://twitter.com/#!/Carrieweb2
Xin Yang http://twitter.com/XinYang0915


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Last week I had the opportunity to visit Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California.  This trip was part of the award package associated with my JMU MKTG 490 students being named winners of the Americas Region in the 2011 Google Online Marketing Challenge.  On behalf of Larissa Cookson, Lindsay Keller, and Molly Shea, I wish to thank AJ Pascua and his colleagues for being such wonderful hosts.  Below are some of the photos from our extraordinary and memorable visit to the Googleplex.

Molly, Larissa, and Lindsay reviewing their presentation in the beautiful lobby of the Clift Hotel in downtown San Francisco.
Molly, Larissa, and Lindsay reviewing their presentation in the beautiful lobby of the Clift Hotel in downtown San Francisco.
Three very excited young ladies departing the Clift Hotel to the Googleplex.
Three very excited young ladies departing the Clift Hotel to the Googleplex.
Our first stop on the beautiful Googleplex campus.
Our first stop on the beautiful Googleplex campus.
Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Googlebikes are shared and scattered all around the Googleplex. Googlers use them for short trips around the complex in order to reduce the need for car trips during the day.

Googlebikes are shared and scattered all around the Googleplex. Googlers use them for short trips around the complex in order to reduce the need for car trips during the day.

One of the many micro-kitchens spotted around the Googleplex. Googlers are never more than 150 feet away from drinks and snacks.

One of the many micro-kitchens spotted around the Googleplex. Googlers are never more than 150 feet away from drinks and snacks.

It's not all work at Google. Employees can take a rest on a beanbag, catch a nap in a sleeping pod, receive a massage, work out in one of the gyms, or play volleyball in the outdoor sand court.

It's not all work at Google. Employees can take a rest on a beanbag, catch a nap in a sleeping pod, receive a massage, work out in one of the gyms, or play volleyball in the outdoor sand court.

Larissa Cookson, Lindsay Keller, and Molly Shea presenting their Google Online Marketing Challenge campaign strategy at the Googleplex
Larissa Cookson, Lindsay Keller, and Molly Shea presenting their Google Online Marketing Challenge campaign strategy at the Googleplex.
The JMU team enjoyed a delicious lunch with some Googlers at one of their cafes.

The JMU team enjoyed a delicious lunch with some Googlers at one of their cafes.

Natalie gave a fun and informative tour of areas inside and outside of the Googleplex.
Natalie gave a fun and informative tour of areas inside and outside of the Googleplex.
The 2011 Google Challenge Americas Regional Winners showcasing their awards.
The 2011 Google Challenge Americas Regional Winners showcasing their awards.
Picking up a few Google souveniers from the on-site Google Store.
Picking up a few Google souveniers from the on-site Google Store.
Meeting Googlers from AdWords Teams.
Meeting Googlers from AdWords Teams.
Lindsay, Larissa, and Molly inside of an oversized donut.  We also saw an oversized cupcake, honeycomb, eclair, ice cream sundae, and the Android Robot (including one shaped from an ice cream sandwich).
Lindsay, Larissa, and Molly inside of an oversized donut. We also saw an oversized cupcake, honeycomb, eclair, ice cream sundae, and the Android Robot (including one shaped from an ice cream sandwich).
JMU makes a mark at the sculpture garden on the Googleplex lawn.
JMU makes a mark at the sculpture garden on the Googleplex lawn.
Dr. Theresa B. Clarke and her 2011 Google Challenge Americas Regional Winners at the Googleplex.

Dr. Theresa B. Clarke and her 2011 Google Challenge Americas Regional Winners at the Googleplex.

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Do you want to participate in the 2012 Google Online Marketing Challenge?  If so read the online challenge information for students and learn about the Challenge.  Check out the 2011 winners from JMU and the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.

To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 26, by noon EST to apply for a spot in the Special Topics in Marketing course.

The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators.

The class will meet on Fridays from 2:30p-5:30p during the spring semester.  Students will be notified via e-mail of their acceptance or rejection no later than November 1, 2012.

Good luck to all MKTG 490 applicants!
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Americas Regional Winners of the 2011 Google Online Marketing Challenge

Larissa Cookson, Lindsay Keller (Team Captain), and Molly Shea. Americas Regional Winners of the 2011 Google Online Marketing Challenge

Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge

In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries.   To be one of the top five teams out of the thousands who competed globally is quite an accomplishment.  There were four global regions in the Google Challenge: Americas, Europe, MEA (Middle East and Africa) and Asia Pacific.  The Americas region consisted of teams competing in North America, Central America, and South America.

The winning threesome participated in Dr. Theresa B. Clarke’s special topics in marketing course in the College of Business.  The students developed an online marketing campaign using Google AdWords for their client SOS Advertising, a local business selling promotional products, advertising specialties, and business gifts.

Lindsay Keller was the Team Captain in the Google Challenge.  She graduated in 2011 from JMU with a major in marketing.  Originally from Skykesville, MD, she currently works as a Jr. Account Manager at Search Mojo in Charlottesville, VA.    Larissa Cookson  completed her degree in 2011 with a major in marketing and a minor in European business.   She will begin employment in late August as a Search Marketing Analyst at the Rimm-Kaufman Group (RKG)  in Charlottesville, VA.  Molly Shea also graduated from JMU in 2011 with a marketing major and computer information systems minor.   She works in Pittsburgh, PA as a  Business Intelligence and Analytics Consultant at CIBER, Inc.

This is the second time that JMU has captured the Americas Regional Winner title under Dr. Clarke’s direction.   Similar to her 2009 winners, the 2011 winners will be traveling to the Googleplex this October.

All James Madison University Challenge participants ranked as a semi-finalist.  A semi-finalist ranking means that the team performed in the top 100 globally.  Congratulations to Amy Todd, Ashley Magness, Brittany Bazzle, Casey Davenport, Emily Senn, Gary Politi, Lauren Catino, Linn Baumgarndt, Meaghan McDonald, Nate Chua, Patty Caltabiano, and Sarah Bonner.

 

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Congratulations to my esteemed colleague and dear friend, Dr. Jim Jansen an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University, on the release of his book Understanding Sponsored Search: Core Elements of Keyword Advertising.

I met Jim in 2008 when we participated in the inaugural Google Online Marketing Challenge, currently the world’s largest search engine marketing competition for collegiate students.  Since then we have co-authored two articles together:   The Components and Impact of Sponsored Search and Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation.  I had the opportunity to serve as reviewer of one of the chapters within Understanding Sponsored Search.  For anyone who wants to bridge the theoretical and methodological aspects of sponsored search, this book is a must read.

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Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled, and hard-working stars.”  Larry Page, Google Co-founder

The Google University Programs Team has developed a set of informative job resources exclusively for students.  Google has a dedicated website for undergraduate and graduate full-time job opportunities, a website for their internship programs, a Student Ambassador’s Program, a YouTube Students Channel, and a Students Blog. Follow @googlejobs on Twitter.  Be sure to check out the Joining Google page to learn about the hiring process, how to develop your resume,  and how to prepare for the interview. I also recommend The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company.

All of these resources provide a wealth of information about applying to and working at technologically-oriented companies.  Good luck and please let me know if you find additional resources.

Googlers


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