Kreate Marketing

Spring 2015 Winners of the Best IMC Plan in Course Award: Taylor Glazebrook, Drew Dyer, and Morgan Foran

Congratulations to KREATE Marketing for earning the top award for the spring 2015 semester!

As is customary in my Integrated Marketing Communications class (MKTG 384) at James Madison University, students vote for the “Best IMC Plan” after viewing all presentations in their section.  There were sixteen teams in my two sections this semester.  Based on the student votes, six of the spring 2015 teams emerged as winners:

2:30 Section Winners:

Best in Section Award:  Heading Direct (36%  of their section’s vote)
Alex Adley, AmyGoffe, Brian Reuss, and Max Truchen

Honorable Mention (three-way tie):  Advanced Ambition (18% of their section’s vote)
Hao Dang, Tommy O’Connor, Drew Tsitos, and Casey Sayre

Honorable Mention (three-way tie):  Digital Crusaders (18% of their section’s vote)
Greg Kozlowski, Taylor Neff, Andres Neira, and Meghan Person

Honorable Mention (three-way tie):  Fantastic Four (18% of their section’s vote)
Rachel Dansey, Jacob Shibley, Chris Talbot, and Allison Tugentman

4:00 Section Winners:

Best in Course and Best in Section Award:  Kreate Marketing (71% of their section’s vote)
Drew Dyer, Morgan Foran, and Taylor Glazebrook

Honorable Mention:  Jacked Marketing (12% of their section’s vote)
Anne Delafield, Heather Luing, Joe Nisivoccia, and Johnny Robbins

My spring 2015 IMC students are to be commended for completing a very challenging course project.  I wish them all the very best as they complete their marketing education at JMU and move into the practitioner world.


HootSuite Certification

Fifteen James Madison University students recently passed the HootSuite Certification Professionals Exam as part of a HootSuite Social Media Marketing Assignment.  Certification requires an understanding of how to schedule social media updates, track social media performance, manage team and information flow in social media, and work with social media reports.

Please join me in congratulating these JMU Marketing students on their new professional credential.

If you are interested in other types of social media certification, check out eight places to get certified in social media.


GOMC logoI am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC).

One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition.  As Google makes improvements to how their crediting system works for the GOMC, participants witness slight (and sometimes significant) differences based on the prior year’s process.  Personally, AdWords account crediting is the one and only part of the GOMC that I dread because when problems occur student teams could be slightly (and sometimes significantly) delayed in getting their campaigns executed.  When student teams are delayed, this causes huge issues for the instructor in terms of overall course management and ensuring all course requirements can indeed be met before the course ends.

As a friendly gesture to help students and professors around the world have a successful experience with this part of the GOMC, I am sharing some Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process. Specifically the information in this Google Doc is based on my teams’ experience in the 2015 GOMC so far and is aimed at helping teams navigate the somewhat challenging, but highly important, process of getting their AdWords accounts credited properly.

Good luck to all teams competing in the 2015 GOMC and thank you to Google for providing this amazing learning experience.

2015 Google Online Marketing Challenge Team Captains from JMU Marketing:  Danielle Squeo, Olivia Deputy, Shannon Thompson, and Morgan Moore

2015 Google Online Marketing Challenge Team Captains from JMU Marketing: Danielle Squeo, Olivia Deputy, Shannon Thompson, and Morgan Moore

I wish to extend a very special thanks to four of my 2015 Team Captains at James Madison University (Olivia Deputy, Morgan Moore, Danielle Squeo, and Shannon Thompson) for sharing information, responding quickly to my requests for information, and working with me to better understand the report upload and account crediting process for this year’s Challenge.





Marketing EDGE logoMarketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry.

Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you have questions or need additional information, please contact Terri Herschlag, Program Manager for Marketing EDGE Career Services, at

  • Marketing Scholarship Awards – On average, $75,000 provided to students to help with tuition.  The application process closes on April 15, 2015.
  • Marketing EDGE Job Board
  • Next Generation Leaders Program – NY or SF; 1 year – 2 rotations; networking, learning, and challenging work.  The NextGen program is limited to new college graduates (2015). The next program will begin the first week of September, after Labor Day. 
  • Summer Internship Program – Multiple states and companies attend I-MIX program.  Applications will be accepted until all positions are filled.
  • *Interactive Marketing Analytics Xperience (I-MAX) – The application deadline is June 5, 2015.
  • *Interactive Marketing Immersion Xperience (I-MIX) – The application deadline is April 3, 2015.  This year’s Xperiences is co-sponsored by GoogleThis truly unique marketing intensive presents students with a chance to…
    • Visit Google’s main campus
    • Participate in company specific workshops and get insights into major marketing campaigns and strategies directly from top Google executives
    • Develop a better understanding of new and evolving marketing platforms: mobile, social, and search
    • Receive resume critique that will help prepare them for the tough job market ahead
    • Work on a practical marketing business case
    • Interact and network with marketing students and marketing professionals from across the country
    • For questions about this program, contact Rachel Fontana at

Ad and Marketing Agenices

  • Where should I apply if I want to work at an agency?
  • What are some of the top agencies in the marketing industry?
  • What are the agencies located close to JMU?

These are some of the questions I often hear from my students at James Madison University.  To point my students in the right direction, I developed an alphabetical list of select advertising, digital, and direct marketing agencies.

For most agencies, this listing includes a link to the agency’s home page, about page, contact page, and careers page.  Because my students are often seeking internship opportunities nearby JMU, I included a red asterisk (*) next to the agencies with a location in Virginia or the DC area.

Please contact me if you know additional agencies that should be added to my list.  Thanks for your help and enjoy the list.



For the 2015 Collegiate Effie competition, participants develop a multi-channel IMC plan aimed at engaging back-to-college millennials, 18-24, with the Target brand.

Download the Target Brand Challenge – Client Brief for further details and challenge requirements.

The competition deadline is April 2, 2015.

If you have questions please contact


adwordscertificationAll 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google AdWords campaigns using the latest tools and best practice techniques.

Congratulations is extended to:

Learn more about AdWords Professional Certifications.


Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam.  The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break.  Thank you to Silverback Strategies!

The top scores for the GOMC Class of 2015 at JMU are:

1.  Morgan Moore
2.  Ashley Musumeci
3.  Jordan Blair and Patrick Cusumano (tie for third)

Class of 2015 AdWords Test Winners

Patrick Cusumano, Morgan Moore, Ashley Musumeci, and Jordan Blair




The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as:

  • The history, culture, and business of Google.
  • An introduction to Google’s non-technical and business focused careers.
  • Internship and undergraduate educational programming opportunities at Google based on class year:
  • What does Google look for when hiring?
  • How does Google hire?
  • Learn helpful resume tips/tricks, how to frame your experiences, and how to stand out on paper.
  • Learn Google’s interviewing format and the necessary adjustments to make for phone or Hangout interviews.

We encourage all students students in the College of Business to attend.

Mark your calendars now for #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105.


National Film Competition Through Project Yellow Light

On January 9, 2015, in Marketing Students, by Theresa B. Clarke

Project Yellow Light, Hunter Garner Scholarship, is a national film competition where students create a 25 or 55 second video warning their peers of the dangers of distracted driving.  There are two levels to the contest – college and high school – each receiving cash prizes of $5000 (1st), $2000 (2nd ) and $1000 (3rd).  Additionally, the first place winner for each level has their video turned into a professional PSA by the Ad Council and it is then distributed to over 1,600 TV stations throughout the country for a year run. Videos are due April 1, 2015.

Project Yellow Light’s partners include the Ad Council, NHTSA, Mazda Motorsports.  Thye have great judges who will review the films – including Kweku Mandela (filmmaker including work on his famous grandfather, Nelson), Wendy Clark (global marketing exec for Coca-Cola), Jeff Goodby (co-founder Goodby Silverstein + Partners), Rick Boyko (retired global creative director, Ogilvy) and Aloe Blacc (recording artist).

It’s an opportunity for students to make a little money and hone their skills.  It’s an opportunity to have their film on TV.  It’s an opportunity to have their work reviewed by advertising, marketing and entertainment personalities.

Visit to learn more.

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