2011 Marketing Salary Guides

A few weeks ago, one of my MKTG 490 students applied for a job where the application asked for salary requirements.  She asked me for some advice on what to put into this area of the application.  She is a soon-to-be marketing graduate applying for an entry level position.

http://www.crandallassociates.com/ One idea was to leave that line blank or say something along the lines of “negotiable”.  I explained that the salary requirement issue is more applicable to people with a longer employment history.

Another idea was to conduct some research on the position at hand and provide a suitable salary requirement based on the data.  As an example, Marketing Sherpa just published a blog post that includes two Free Salary Guides for Direct and Online Marketing courtesy of Crandall Associates. Both of the guides provide job descriptions and salary information on a low-medium-high experience scale for a wide variety of direct and online marketing positions.

On a side note, I was pleasantly surprised to learn how important it is for marketers to understand optimization.

I welcome comments about other salary guides and resources about marketing positions.

2 Comments on "2011 Marketing Salary Guides"

  1. Usually when employers ask about salary requirements they just want to make sure you are both in the same range. If you list $50,000 and they usually pay $30,000 at entry-level, they probably won’t consider your application because they can’t “afford you”.

    I’ve always learned to NEVER leave a line on an application blank, but maybe that’s just me. Negotiable is slightly better than a blank, but I think it’s best to leave a wide range (ex. $25,000-$45,000)… that way the company knows you’re both in the same ball park.


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