A few weeks ago, one of my MKTG 490 students applied for a job where the application asked for salary requirements. She asked me for some advice on what to put into this area of the application. She is a soon-to-be marketing graduate applying for an entry level position.
Another idea was to conduct some research on the position at hand and provide a suitable salary requirement based on the data. As an example, Marketing Sherpa just published a blog post that includes two Free Salary Guides for Direct and Online Marketing courtesy of Crandall Associates. Both of the guides provide job descriptions and salary information on a low-medium-high experience scale for a wide variety of direct and online marketing positions.
On a side note, I was pleasantly surprised to learn how important it is for marketers to understand optimization.
I welcome comments about other salary guides and resources about marketing positions.