Prof. Theresa B. Clarke, JMU Marketing

Dr. Theresa B. Clarke (formerly Theresa B. Flaherty) is a Professor of Marketing and was recently named a Madison Scholar in 2008 for excellence in scholarly achievement at James Madison University. She is a past recipient of the Kenneth Bartee Innovation in Teaching Award from the College of Business where she teaches Principles of Marketing, Strategic Internet Marketing, Integrated Marketing Communications, and Information Security Ethics and Policy.  Prior to her work at JMU, she was a member of the marketing and e-commerce faculty at Old Dominion University and a teaching/research assistant at the University of Kentucky.  Dr. Clarke has industry experience at the Rossborough Inn, JBI Customized Computer Solutions, California University of Pennsylvania’s Entrepreneurial Assistance Center and Mon Valley Renaissance Program, IBM, and Service Corporation International.

Dr. Clarke is co-editor of the book entitled Advances in Electronic Marketing and her varied publications have appeared in numerous journals including Industrial Marketing Management, International Marketing Review, International Journal of Nonprofit and Voluntary Sector Marketing, The Journal of Electronic Commerce in Organizations, The Journal of Personal Selling & Sales Management, The Journal of Internet Commerce, The Journal of Marketing Education, The Journal of Online Learning and Teaching, and Marketing Education Review.

Dr. Clarke is the Web Manager for Marketing Education Review, Business Portal Editor for MERLOT, former Editor of the Academy of Marketing Science Quarterly, and serves on the review boards of various marketing journals. She also serves as a member of the Global Academic Panel for the Google Online Marketing Challenge.  At JMU Dr. Clarke is the faculty advisor for the March of Dimes Collegiate Council, a member of the Honor Council, and a member of the Judicial Council.  In her spare time she enjoys leisurely activities with her family, yoga, volunteering in her son’s school as a “Homeroom Parent”, and serving as an aide and Catechesis in the Children’s Church at Blessed Sacrament.