Hard work really does pay off.
Alex Adley and Morgan Foran were students in my Integrated Marketing Communications course (MKTG 384) last year. They each won a scholarship from Marketing EDGE because of their overall performance in the course, which included the creation of an integrated marketing communications plan for DIRECTV.
Marketing EDGE (Educate-Develop-Grow-Employ) is a nonprofit organization that provides funding to support student scholarships, marketing challenges, internships, and teaching resources. They are the only national nonprofit solely committed to help college students become engaged in the field of marketing.
Learn more about Alex and Moran by reading JMU’s article Real-World’ Experiences Translate to Scholastic Success.