Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

High Performers on the Google AdWords Exercise – Spring 2012

My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to any web page and any blog post from their MKTG 470 course websites.

Through this AdWords assignment, students developed skills in paid search (pay-per-click marketing) using Google AdWords.   With a total account budget of $15.00 and a window of 15 possible days, students had an opportunity to learn how to structure accounts, create campaigns and ad groups, develop and manage keyword lists, utilize effective matching options, test ad copy, modify keyword bids,  assess account performance, adjust daily budgets, and much more.  Students were also treated to a presentation from a very special ’08 JMU Marketing alum ~ Lindsay (Matt) Crone, Creative Editor at The Search Agency.

I wish to recognize a few students from my  spring 2012 class for exceptional performance in a few key areas from this assignment:


One Response to High Performers on the Google AdWords Exercise – Spring 2012

  1. Pingback: Creative Optimization - Google AdWords Exercise – Spring 2012 | Dr. Theresa B. Clarke

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