Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet Thirteen judges helped determine the winner and finalist for the 2018 Madison Digital Marketing Experience.  To ensure a broad spectrum of perspectives, judges represented eight different companies with positions at all levels of digital marketing, from intern-level to C-level. Four judges have 10+ years of experience with SEM, five have 3-5 years,  and four have…

Read More The 2018 Madison Digital Marketing Experience (MDME) Winner and Finalist

Tweet I recently learned that Google took down the Google Online Marketing Challenge (GOMC) page containing links to exemplar reports.  For students and professors looking for such information, I offer below the reports from JMU students in my 2015, 2016, and 2017 classes on winning GOMC teams. 2015 GOMC Americas Winner Pre-Campaign Strategy Report –…

Read More Example Reports from the GOMC

Tweet Staying current in marketing is a constant challenge.  Every day I try to read some articles from the popular press to learn best practices in various aspects of marketing. Aside from resharing in social media, I used to share my favorite readings on https://del.icio.us/theresabclarke but had to find an alternative solution once Delicious was discontinued.  I…

Read More Theresa B. Clarke on Marketing from A to Z

Tweet This semester in my MKTG 384 course, students were challenged to develop an IMC Plan for a snack bar.  Based on our research, we determined that there are over 50 brands alone just in the U.S.  Among those brands, these were the top snack bars in the consideration set of Millennials. Student teams selected…

Read More JMU IMC Plan Awards for MKTG 384 Students from Spring 2018

Tweet Through a generous donation of prizes from Silverback Strategies students in my MKTG 477 class were motivated to perform well on my very challenging final exam.  Briana Cifelli was the 2018 grand prize winner for achieving the highest score in the class.  Briana is a senior marketing major with a minor in Honors Interdisciplinary Studies.  She recently completed her honors…

Read More The Fourth Annual Silverback Strategies AdWords Test Challenge

Tweet I recently co-authored “Teaching Search Engine Marketing Through the Google Ad Grants Program” with Jamie Murphy, Lyle Wetsch, and Harold Boeck, which will be published in the June 2018 volume of Marketing Education Review.  We address the critical and challenging issue of teaching students one of the most in-demand skills sought by today’s marketing…

Read More How to Teach Search Engine Marketing Through Google Ad Grants

Tweet My Integrated Marketing Communications (MKTG 384) student teams were challenged to develop a creative team name and then photograph the team from both a professional and creative perspective. Students voted for their favorites and I am pleased to announce the spring 2018 winners. Congratulations to Living Lavish for Most Creative Team Name and Best…

Read More The Winning Professional and Creative Photos for Spring 2018 IMC Teams

Tweet Wildly creative? Don’t have a job lined up after you graduate (recent grads are eligible)? Looking for an internship? Want experience in one of the most awesome ad agencies in the U.S.? If you said yes to at least three of these questions, I highly recommend The Martin Agency 2018 Summer Internship. Good luck…

Read More 2018 Summer Internship at The Martin Agency

Tweet Continuing the tradition of donating our day to the community, students in my Digital Marketing Practicum course (MKTG 477) participated in the 3rd Annual JMU College of Business Martin Luther King Jr. (MLK) Day of Service. We started the day by giving a gift for the Food Pantry at Massanutten Presbyterian Church.  Alex Goldfarb…

Read More Marketing Students Donate Goods and Marketing Services in 3rd MLK Day of Service

Tweet In addition to the Google Keyword Planner and Bing Ads Intelligence, here are a few of my favorite tools for conducting keyword research for Search Engine Marketing (SEM).  Some of them require a paid subscription, but also offer free trials. Google.com – Type in a search query and explore the autocomplete suggestions Google Trends…

Read More My Favorite Search Engine Marketing Keyword Tools for 2018