Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week.  We had such an informative and fun visit in an exciting day full…

Read More Thanks to Google from the AdWords Business Global Winners of the 2017 GOMC

Tweet As a group assignment, students in my Integrated Marketing Communications (MKTG 384) course were tasked with submitting two photos of their project team.  One photo was designated as the team’s Professional Photo and the other was the Creative Photo. After conducting a vote to determine the class favorites, I am pleased to announce the…

Read More The Winning Professional and Creative Photos for Fall 2017 IMC Teams

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

Read More The 2017 Google Online Marketing Challenge Experience at JMU

Tweet In my R.I.P. GOMC (2008-2017) rant from Tuesday, I lamented that we created, we built, we learned, and we shared a competitive spirit through the Google Online Marketing Challenge. And that is exactly what we will continue to do at JMU! On Tuesday, August 1, 2017 Google eliminated the GOMC. I cried and felt…

Read More Introducing the Madison Online Marketing Challenge (MOMC)

Tweet When selecting a business or non-profit organization for the Google Online Marketing Challenge (GOMC), Google recommends avoiding businesses with large advertising budgets and highly competitive industries.  Some of the industries to watch out for are web hosting/design, insurance, law firms, debt consolidation, pest control, and movers/shippers. Just how expensive are keywords in these industries? …

Read More Industries to Avoid for the Google Online Marketing Challenge

Tweet My faculty commencement address to the JMU College of Business. Class of 2017, Congratulations!    You did it! In the College of Business, we have a slogan…Prepared to Make the Difference.    It means you are ready to hit the ground running and have grown closer to becoming a professional.    You learned business fundamentals,…

Read More Prepared to Make the Difference: Three Ideas to Help You Make a Really Big Difference

Tweet My spring 2017 students in MKTG 384 demonstrated very thoughtful IMC plans that were full of creativity.  Every team truly did a wonderful job! At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations.  I am pleased to announce that four teams are receiving recognition this semester…

Read More Four Teams Earn IMC Plan Awards for Spring 2017 in MKTG 384