Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet If you are unable to see this form on this page, please visit https://docs.google.com/spreadsheet/viewform?formkey=dFJWeVVseDc3eTEzdnZxNzZjZXEyYkE6MQ

Read More Application for the Google Online Marketing Challenge at James Madison University under the direction of Dr. Theresa B. Clarke

Tweet One of the world’s leading beverage companies is searching for creative, entrepreneurial , well-connected and social savvy students to be a part of an exciting and rewarding marketing program on campus this fall. Your job will be to support the brand through events, online promotions, and other efforts – all customized to your campus…

Read More Be a Student Ambassador This Fall!

Tweet Below are my current Google certifications.  Google provides a link on their site to prove certification in AdWords (e.g.,  https://adwords.google.com/professionals/profile/ind?id=012746158893229621100&hl=en), but I can’t find the link for Analytics certification.  If you know where to find this, please let me know.  Thanks.  

Read More Google Analytics Individual Qualification (IQ) and Google AdWords Certification

Tweet It’s always so nice to hear from my former James Madison University marketing students when they connect a classroom experience to the real world.  In this instance, one of my former Internet Marketing students, Cara Schneider, had the opportunity to meet Pete Cashmore, Founder/CEO at  Mashable.com.  I am an avid follower of Mashable’s social media,…

Read More Cara Schneider from JMU Meets Pete Cashmore from Mashable

Tweet Eight James Madison University marketing students recently passed the required exams and demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Google awarded these students with an AdWords Individual Qualification with specialization in Search Advertising.  By passing the examinations in this  globally recognized program, individuals are qualified to effectively manage…

Read More JMU Students Earn Google AdWords Certification with Search Advertising Specialization

Tweet Twenty-one James Madison University students  recently passed the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena. All students listed below have passed the certification exams and are now Certified eMarketing Associates. …

Read More 21 JMU Marketing Students Pass the Certified eMarketer Associate Examination

Tweet In my spring 2012 MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site…

Read More SEO Exercise Using the Exact Phrase “love JMU”

Tweet The Direct Marketing Educational Foundation (DMEF) is a not for profit organization that is dedicated to those in the marketing industry through its mission:  To attract, educate, and place top college students in direct/interactive marketing careers. They recently posted a full-time position for graduating seniors and I wanted to highlight the opportunity in their…

Read More The DMEF Next Generation Leaders Program

Tweet Special thanks to Lindsay Crone (JMU Marketing Alum) for sharing this opportunity. Looking for search engine marketing Internships? How would you like to intern for a fast-growing, private company in one of the hottest spaces on the Internet? The Search Agency is a top-tier search engine marketing (SEM) and optimization (SEO) firm that offers…

Read More Search Engine Marketing Internships from The Search Agency

Tweet My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to any web page and any blog post from their MKTG 470 course websites. Through this AdWords assignment, students developed skills in paid search (pay-per-click marketing) using Google AdWords.  …

Read More High Performers on the Google AdWords Exercise – Spring 2012