Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet On March 30, 2012 I will make a presentation at the Marketing Management Association Annual Conference in Chicago on Facilitating Achievement in the Google Online Marketing Challenge.  My presentation will refer to various resources I use when coaching/teaching  MKTG 490 at James Madison University.  Some of the resources were created by me and some…

Read More Facilitating Achievement in the Google Online Marketing Challenge

Tweet   To help my spring 2012 MKTG 470 students improve the quality of their blogs and prepare for the end-of-semester peer review, each student is assigned a “JMU blog partner”. Blog partners are encouraged to develop a strategy for critiquing each others blog posts and providing feedback throughout the semester.  Blog partners may want…

Read More James Madison Marketing Blog Post Partners – Spring 2012

Tweet I am pleased to present the websites for my spring 2012 James Madison marketing students enrolled in MKTG 470. Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  During the next week, my students will begin transforming their WordPress site into a unique creation.  At first,…

Read More James Madison Marketing Student Websites for Spring 2012

Tweet Each new year ushers in a corresponding set of new marketing buzzwords.  Value justification, real-time, attribution, and personalization were in the top of the list for 2010 according to Marketing Jive.  Five years ago we were hearing a lot about ROI,lead-gen, relationship marketing, customer centric,and consumer initiated marketing.  So what are we likely to…

Read More Some Marketing Buzzwords for 2012

Tweet Follow my MKTG 470 class in Twitter.  The students enrolled in my spring 2012 sections are as follows: Instructor:  https://twitter.com/#!/TheresaBClarke Doruk Alpan https://twitter.com/#!/Doruk_Alpan Nick Babinsky https://twitter.com/#!/NickBabinsky Megan Becker https://twitter.com/#!/meganbeckaa Christie Belinski https://twitter.com/#!/belinscl Brendan Berkowitz https://twitter.com/#!/BrendanBerkowit Brittany Bertolino https://twitter.com/#!/brittberto Sarah Carpenter https://twitter.com/#!/SarahCarpenter3 Emily Crawford https://twitter.com/#!/emilymarcella Tabatha Cross https://twitter.com/#!/TL_Cross Erik Dahl https://twitter.com/#!/Dahlec Joseph Dickinson https://twitter.com/#!/joeyd1233 Brittany…

Read More Twitter IDs for my MKTG 470 Students – Spring 2012

Tweet I’ve recently become quite fascinated with yoga and wanted to share the passion I have for my brand new mat. People who are just getting started with yoga may or may not care what mat they use, but I feel that the mat makes a world of difference. Pin It You absolutely need a great…

Read More Yoga Mat Review: The Manduka Black Mat Pro – Limited Edition Yoga Mat, Black Magic, 71 Inch Length in Purple

Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043 Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Tweet Last week I had the opportunity to visit Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California.  This trip was part of the award package associated with my JMU MKTG 490 students being named winners of the Americas Region in the 2011 Google Online Marketing Challenge.  On behalf of Larissa Cookson, Lindsay Keller, and…

Read More Google Challenge Americas Regional Winners Visit the Googleplex

Tweet Do you want to participate in the 2012 Google Online Marketing Challenge?  If so read the online challenge information for students and learn about the Challenge.  Check out the 2011 winners from JMU and the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge…

Read More MKTG 490 and the 2012 Google Online Marketing Challenge

Tweet Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge!  In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries.   To be one of the top five…

Read More JMU Students Named Winner of the 2011 Google Challenge