Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet Congratulations to my esteemed colleague and dear friend, Dr. Jim Jansen an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University, on the release of his book Understanding Sponsored Search: Core Elements of Keyword Advertising. I met Jim in 2008 when we participated in the inaugural Google Online…

Read More Understanding Sponsored Search: by Jim Jansen

Tweet “Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled, and hard-working stars.”  Larry Page, Google Co-founder The Google University Programs Team has developed a set of informative job resources exclusively for students.  Google has a dedicated…

Read More Resources for Job and Internship Opportunities at Google and Other High-Tech Companies

Tweet Lately I’ve had quite a few students ask me for advice about interviewing for marketing positions.  The most common questions I get are something along the lines of “How can I best prepare for my interview at XYZ company?” and “How do I stand out among all of the other interviewees trying to get…

Read More My $0.02 on Interviewing for Marketing Positions

Tweet This semester I had the opportunity to work with 15 very talented  marketing students as they tackled the 2011 Google Online Marketing Challenge in my MKTG 490 course. As soon I learn about the Challenge results later this summer, I will provide a more detailed blog post about the outcomes of their experience.   For…

Read More The 2011 Google Online Marketing Challenge Cohort at James Madison University

Tweet I wish to recognize 36 James Madison University students from my spring  2011 MKTG 470 and MKTG 490 classes for passing the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena.  …

Read More 36 JMU Marketing Students Pass the Certified eMarketing Associate Exam

Tweet As a follow-up to an earlier post about blog post partners, my idea seemed to work out pretty well.  In short, my spring 2011 MKTG 470 students were assigned a blog post partner to work with on an informal basis throughout the semester.  The goal of each partnership was to improve the quality of…

Read More MKTG 470 Blog Post Peer Evaluations for Spring 2011

Tweet In my spring 2011 MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site…

Read More SEO Exercise Using the Phrase “James Madison Marketing”

Tweet Given the success from the first blog about anything assignment in my MKTG 470 class, I decided to give it a second shot.  Below are some interesting posts from my spring 2011 students.   Enjoy! Lauren Appleton complied a list of 60 things every JMU student should do before graduation.  I got teary eyed thinking…

Read More The “Blog About Anything” Assignment Take Two — Action!