Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet One of my MKTG 470 and MKTG 490 guest speakers, Janet Driscoll Miller, used LinkedIn to  introduce me to Katherine Watier, VP Social Media at Ketchum Public Relations.  Thanks Janet! I learned from Katherine that Ketchum PR  is looking for interns.  The Online Marketing Intern will see how a project develops from an idea…

Read More Ketchum Public Relations Seeks Online Marketing Intern

Tweet My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to their online resume page and any other web page or blog post of their choice. Through this AdWords assignment, students developed skills in paid search (pay-per-click marketing) using…

Read More Google AdWords Exercise – Spring 2011

Tweet Thank you to Amanda R. Johnson, Marketing Manager at IDEA eSolutions and a 2006 JMU Marketing Alum, for passing along this job opportunity. IDEA is based in Arlington, VA and recruiting for a full-time Marketing Coordinator.  To learn more about the position, visit the IDEA Career page.   If you are interested and qualify for…

Read More IDEA Job Opening: Marketing Coordinator in Arlington, VA

Tweet The Direct Marketing Educational Foundation (DMEF) is accepting applications now for their I-MIX Summer Program.  I-MIX is a week long intensive on interactive marketing for rising juniors and seniors.  Students attending this year’s program will learn about topics such as digital display advertising, social media trends and integration online marketing strategy. Students will also…

Read More DMEF Accepting Applications for I-Mix Summer Program

Tweet         Thank you to Elisa Kosarin for passing along this internship opportunity. Fairfax Court Appointed Special Advocates (CASA), Inc.   Marketing Specialist – Electronic Media   Summer 2011 Paid Internship Opportunity       This internship position is made possible as part of the ExxonMobil Community Summer Jobs Program, administered by…

Read More Marketing Specialist – Electronic Media Paid Internship Opportunity

Tweet Christine Harriger (harrigce@jmu.edu) asked me to pass this information along to marketing students seeking jobs. Thanks Christine! Have media and technical skills? Interested in design, web editing, video, or publicity? Looking for an on-campus job next year? Then we want YOU! Consider applying for one of the multimedia student assistant positions in the office…

Read More Multimedia Student Assistant Positions

Tweet Normally, I assign marketing-oriented topics for blogging assignments.   While I have always encouraged my students to write additional blog posts on their own, very few do so.  I presume this is because students have plenty of other activities between school, work, clubs, and friends. Based on a suggestion from three of my Fall 2010…

Read More The “Blog About Anything” Assignment

Tweet Click here to get $1 per month of hosting plus a free domain from GoDaddy! On occasion, Google and their partners will give out AdWords promo codes as part of specific offers.  Free Google AdWords promotional codes are typically limited to one per customer, and are often for new advertisers only. This post is…

Read More How to Get a $100 Google AdWords Credit From GoDaddy

Tweet My students often ask how I have time to be so active in social media channels.  My trick is a fabulous tool called HootSuite. HootSuite has a very flexible layout and lets you manage multiple accounts. For example, I have personal social media accounts as well as business-based social media accounts. HootSuite allows me…

Read More My favorite tool for social media time management: HootSuite