Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

About Theresa B. Clarke

Here are my most recent posts

MKTG 490 and the 2011 Google Online Marketing Challenge at JMU

Do you want to participate in the 2011 Google Online Marketing Challenge at JMU?  If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.

To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 28, by 5:00 p.m. EST to apply for a spot in the Special Topics in Marketing course.  The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators.   The class will meet on Fridays from 2:00p-5:00p during the spring semester.  I hope to notify students via e-mail of their acceptance or rejection no later than November 1, 2010.

JMU Marketing Teams Excelled in the 2010 Google Online Marketing Challenge.  In the 2010 Challenge, all five JMU teams performed in the “semi-finalist” category which means they performed better than at least 2,326 global participating teams. [Source:].

The JMU student teams from the 2008 and 2009 Challenges attained global recognition (see Students Wanted for the 2010 Google Online Marketing Challenge).  Stephanie Scheper, a JMU Marketing ’09 grad, said “I learned so much from participating in the Challenge.  I can say with 100% confidence that I consider it the project I got the largest ROI out of in college.” 

In 2009, one of the JMU Marketing teams was named the Americas Winner.  Check out the photo essay of JMU Marketing Students at the Googleplex.
In 2008, one of the JMU Marketing teams was named a Finalist. Read about the 2008 Marketing Challenge Finalists visiting the Googleplex.
I look forward to working with 15 new students for the 2011 Challenge.  Good luck to all MKTG 490 applicants!

James Madison Marketing Student Websites for Fall 2010

I am very pleased to present the websites from my fall 2010 students enrolled in MKTG 470 at James Madison University.  Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  While waiting for their accounts to get set up, they worked on some HTML coding.

During the next week, my students will begin transforming their WordPress site into a unique creation.  At first, they will learn how to establish a site theme, edit their “ABOUT” page, create new web pages, manage their navigational bar, create permalinks, get their blog started, customize authorship of their blog, work with widgets, add images to their website, and create hyperlinks to images and text.  Later in the course, students will explore various plug-ins for search engine optimization and site analytics, change their site theme to reflect their individual personalities, add blog posts, create favicons, enable social media sharing, and much more.

I am very excited to help my JMU Marketing students hone their technological skills. Upon completing the technology segment of my course, I hope my students are prepared to evaluate and apply current technologies to support and enable the strategic internet marketing function.

As of 9:30 a.m. on September 16, 2010, all student websites appeared identical like the image below.

Come back to my site to see how they transform their sites during the next few weeks.  I am confident that the fall 2010 class of MKTG 470 students will be dazzling.  Below is a listing of my fall 2010 students and their URLs.

Amanda Thompson
Amy Todd
Ashley Magness
Andrew Voigt
Brett Raeburn
Brittany Barber
Brittany Bazzle
Brett Cabrera
Carolyn Russell
Casey Davenport
Christopher Kilgus
Dana McManamon
David Crimmel
David Meyer
Drew Baer
Elizabeth Schwieder
Emily Power
Nathan Chua
Erika Hard
Daniel Connell
Gary Politi
Heather Cabot
Heather Trumble
Jaclyn Misiag
Jared Ruppert
Jason Magee
Jeanne’ Roberts
Jessica Dante
Jessica Hall
Jessica Schwenk
Juan Tisera
John Giardiniere
Joshua Berndt
Karen Stefanski
Kathryn Macrides
KC Stottlar
Kendall New
Kendall Walton
Nadia Khan
Katie Marcello
Kyle Lane
Lauren Catino
Lauren Hall
Larissa Cookson
Lindsay Keller
Linn Baumgardt
Dana Verner
Matthew Dixon
Meaghan McDonald
Melissa DeFuria
Melissa Williams
Katie Ward
Nicole DiSalvo
Nicole Parros
Pamela Arias
Patty Caltabiano
Ryan Miley
Sarah Pryor
Sarah Bonner
Sarah Longwell
Scott Redgate
Emily Senn
Stephanie Van Deusen
Emily Troxel
Timmy Donohue

Fashion Industry Educational Tours in New York City

Holland Grumieaux worked in the fashion industry in NYC for the past 20 years and started her own company called Banson NYC in November 2008.   Her company provides educational tours of the fashion industry in NYC to students interested in pursuing the field.   Tours include visiting fashion showrooms, exhibits and design studios, attending seminars pertaining to the field and participating in educational shopping trips.  The evenings include fun activities such as dining out, relaxing at The High Line,  and enjoying popular shows in the theatre district.

According to Holland, “The focus of the program is to teach the students the fundamentals of the fashion industry through hands-on activities and advice from insiders and leaders in the business.  This is not your conventional trip to NYC…it’s truly an eye-opening week for any fashionista to learn more about what they have been learning in the classroom.”

For further information about this exciting opportunity, visit Banson NYC.

Need a picture for your social networks?

Recently, my MKTG 470 students completed an assignment on social networking.  As part of their assignment, students were required to upload a professional-looking photo into LinkedIn and Twitter.  While most students did a terrific job, a few had some problems with their photo.  As such, I wanted to share a free online tool that helps convert pictures for use in social media.  No special software or plug-ins are required.  Simply upload your picture, resize it online, and then download it for your personal use.    Check out this great resource at

The January 2011 Martin Agency Student Workshop

The Martin Agency graciously hosts a Student Workshop twice per year in order to give college students a taste of the advertising industry.  Students can apply for the upcoming  January 2011 workshop by submitting the Workshop Application no later than October 29, 2011.  Learn more by visiting and the Martin Agency Student Workshop on Facebook.  For questions about the workshop, please contact Allison Mays at

2010-11 Yellow Pages Advertising Competition

The 2010-11 Yellow Pages Advertising Competition is now accepting registrations.  I encourage all of my JMU Marketing students to learn more about the competition by visiting:   I have served as the Faculty Sponsor for JMU Marketing students in past competitions and would be happy to do it again.  Please contact me at or 540-568-3238 if you are interested in participating.

JMU alum offers law school advice

If you are a JMU student and thinking about going to law school some day, please contact JMU alum Brett West <>.  Brett was a former marketing student of mine and is currently studying law at the University of Richmond.  Brett has kindly offered to talk with JMU students about his law school experiences.

Thanks to Brett for reaching out to JMU Marketing alums!

Free Webinar ~ Behavioral Segmentation: Using Web Analytics for Better Results

Behavioral Segmentation: Using Web Analytics for Better Results
Wednesday, September 1, 2010
1:00 PM Eastern Time
Moderator:  Alli Libb, American Marketing Association

  • Use behavioral data to segment your way to better email marketing results
  • Best use Web analytics to understand email subscriber behaviors and associated implications
  • Combine self-reported identifiers and preferences with behavioral data to refine email segmentation
  • Market most effectively to your highest potential email segments

Visit Behavioral Segmentation Using Web Analytics for Better Results for more information and to register.

A few posts from my old blog – The Marketing Bridge

Helping Marketing Students Market Themselves

Collegiate Student Memberships within Professional Marketing Organizations

Advice for College Students Getting Started on Twitter

Think Before You Tweet

Making Sense of the Twitterverse

Helping ’09 Grads Establish a Professional Network on LinkedIn

Body Language Mistakes

Graduate School Recommendations for Students Interested in IMC

Advertising Week DC 2009

How to get an internship in advertising:  A JMU grad shares his experience and advice

Students Wanted for the 2010 Google Online Marketing Challenge

Tips About Using References When Applying for Jobs

Selecting a Client for the Google Challenge

Google Challenge Tip:  Linking Google Analytics to Google AdWords


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