Lisa Lamphear, Interactive Support and Strategy, TMP Worldwide, asked that I share some information with JMU Marketing Students. There are numerous job opportunities with the Disney Interactive Media Group. Visit http://dimgjobs.disney.go.com to explore the latest job postings.
Do you want to participate in the 2011 Google Online Marketing Challenge at JMU? If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.
To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 28, by 5:00 p.m. EST to apply for a spot in the Special Topics in Marketing course. The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators. The class will meet on Fridays from 2:00p-5:00p during the spring semester. I hope to notify students via e-mail of their acceptance or rejection no later than November 1, 2010.
JMU Marketing Teams Excelled in the 2010 Google Online Marketing Challenge. In the 2010 Challenge, all five JMU teams performed in the “semi-finalist” category which means they performed better than at least 2,326 global participating teams. [Source: http://www.google.com/onlinechallenge/archive/2010/results.html].
The JMU student teams from the 2008 and 2009 Challenges attained global recognition (see Students Wanted for the 2010 Google Online Marketing Challenge). Stephanie Scheper, a JMU Marketing ’09 grad, said “I learned so much from participating in the Challenge. I can say with 100% confidence that I consider it the project I got the largest ROI out of in college.”
I am very pleased to present the websites from my fall 2010 students enrolled in MKTG 470 at James Madison University. Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using GoDaddy.com. While waiting for their accounts to get set up, they worked on some HTML coding.
During the next week, my students will begin transforming their WordPress site into a unique creation. At first, they will learn how to establish a site theme, edit their “ABOUT” page, create new web pages, manage their navigational bar, create permalinks, get their blog started, customize authorship of their blog, work with widgets, add images to their website, and create hyperlinks to images and text. Later in the course, students will explore various plug-ins for search engine optimization and site analytics, change their site theme to reflect their individual personalities, add blog posts, create favicons, enable social media sharing, and much more.
I am very excited to help my JMU Marketing students hone their technological skills. Upon completing the technology segment of my course, I hope my students are prepared to evaluate and apply current technologies to support and enable the strategic internet marketing function.
As of 9:30 a.m. on September 16, 2010, all student websites appeared identical like the image below.
Come back to my site to see how they transform their sites during the next few weeks. I am confident that the fall 2010 class of MKTG 470 students will be dazzling. Below is a listing of my fall 2010 students and their URLs.
Holland Grumieaux worked in the fashion industry in NYC for the past 20 years and started her own company called Banson NYC in November 2008. Her company provides educational tours of the fashion industry in NYC to students interested in pursuing the field. Tours include visiting fashion showrooms, exhibits and design studios, attending seminars pertaining to the field and participating in educational shopping trips. The evenings include fun activities such as dining out, relaxing at The High Line, and enjoying popular shows in the theatre district.
According to Holland, “The focus of the program is to teach the students the fundamentals of the fashion industry through hands-on activities and advice from insiders and leaders in the business. This is not your conventional trip to NYC…it’s truly an eye-opening week for any fashionista to learn more about what they have been learning in the classroom.”
For further information about this exciting opportunity, visit Banson NYC.
Recently, my MKTG 470 students completed an assignment on social networking. As part of their assignment, students were required to upload a professional-looking photo into LinkedIn and Twitter. While most students did a terrific job, a few had some problems with their photo. As such, I wanted to share a free online tool that helps convert pictures for use in social media. No special software or plug-ins are required. Simply upload your picture, resize it online, and then download it for your personal use. Check out this great resource at http://mypictr.com.
The Martin Agency graciously hosts a Student Workshop twice per year in order to give college students a taste of the advertising industry. Students can apply for the upcoming January 2011 workshop by submitting the Workshop Application no later than October 29, 2011. Learn more by visiting martinagency.com and the Martin Agency Student Workshop on Facebook. For questions about the workshop, please contact Allison Mays at Allison.Mays@martinagency.com.
The 2010-11 Yellow Pages Advertising Competition is now accepting registrations. I encourage all of my JMU Marketing students to learn more about the competition by visiting: http://ypa-academics.org/cc/compet_home_creative.html. I have served as the Faculty Sponsor for JMU Marketing students in past competitions and would be happy to do it again. Please contact me at firstname.lastname@example.org or 540-568-3238 if you are interested in participating.
If you are a JMU student and thinking about going to law school some day, please contact JMU alum Brett West <email@example.com>. Brett was a former marketing student of mine and is currently studying law at the University of Richmond. Brett has kindly offered to talk with JMU students about his law school experiences.
Thanks to Brett for reaching out to JMU Marketing alums!
Behavioral Segmentation: Using Web Analytics for Better Results
Wednesday, September 1, 2010
1:00 PM Eastern Time
Moderator: Alli Libb, American Marketing Association
Use behavioral data to segment your way to better email marketing results
Best use Web analytics to understand email subscriber behaviors and associated implications
Combine self-reported identifiers and preferences with behavioral data to refine email segmentation
Market most effectively to your highest potential email segments
Visit Behavioral Segmentation Using Web Analytics for Better Results for more information and to register.