Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet I wish to recognize 36 James Madison University students from my fall 2010 MKTG 470 class who recently passed the Certified eMarketer Examination (CeMA).   CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA). The program provides certifications to students who demonstrate competency in the e-marketing arena.  All students listed below are…

Read More 36 James Madison University Students Pass the Certified eMarketer Exam – Fall 2010

Tweet Sometimes you may get a 404 Page Not Found Error and will be unable to access the direct link to one of your blog posts.  This could be caused by any number of reasons.  First, ensure that your page is Published and Public.  If that doesn’t solve the problem, try the following steps: Click…

Read More Fixing the WordPress ‘404 Page Not Found’ Error

Tweet My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to their online resume page and any other web page or blog post of their choice.   Students developed skills in paid search (pay-per-click marketing) using Google AdWords.   With…

Read More Google AdWords Exercise – Fall 2010

Tweet In my MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site using the…

Read More SEO Optimization Exercise Using the Phrase “JMU Marketing”

Tweet In case you missed last night’s event, here is the JMU Marketing Internship presentation. Visit the JMU Marketing Career and Internship page and contact the internship faculty advisor, if you have questions: Dr. D. Eric Boyd Associate Professor of Marketing Office: 641 Zane Showker Hall Email: boydde@jmu.edu Phone: 540-568-2721 Marketing 494 presentation View more…

Read More JMU Marketing Internship Presentation

Tweet I found an  interesting WordPress plug-in that I wanted to share.  Many MKTG 470 students from my fall 2010 sections  have been asking how to exclude WordPress pages from their main navigational bar.  By default, WordPress adds each new page to the main navigational bar.  Other than publishing pages privately, there hasn’t been an…

Read More How to Exclude Pages from Main Navigation in WordPress

Tweet Thanks to Katie Downtain, a JMU Marketing Alum, for sharing this internship opportunity.  Katie graduated from the JMU Department of Marketing in 2009 and currently works as an Account Coordinator at Belmont, Inc.   Learn more about Katie’s JMU Experience by watching her on Duke Dog’s TV Channel. Marketing Intern Belmont, Inc. is a…

Read More Marketing Intern Opportunity with Belmont, Inc.

Tweet . Twice a year The Martin Agency conducts a popular Student Workshop program for college students interested in pursuing a career in advertising.   Ms. Allison Mays [allison.mays@martinagency.com] shared a description of the objectives, timing and format below. Workshop Objectives The Martin Agency Student Workshop is designed for college students interested in pursuing a…

Read More 2009 Agency of the Year* Offers Its Biannual Student Workshop