Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet Do you want to participate in the 2011 Google Online Marketing Challenge at JMU?  If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke,…

Read More MKTG 490 and the 2011 Google Online Marketing Challenge at JMU

Tweet I am very pleased to present the websites from my fall 2010 students enrolled in MKTG 470 at James Madison University.  Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  While waiting for their accounts to get set up, they worked on some HTML coding. During…

Read More James Madison Marketing Student Websites for Fall 2010

Tweet Holland Grumieaux worked in the fashion industry in NYC for the past 20 years and started her own company called Banson NYC in November 2008.   Her company provides educational tours of the fashion industry in NYC to students interested in pursuing the field.   Tours include visiting fashion showrooms, exhibits and design studios, attending…

Read More Fashion Industry Educational Tours in New York City

Tweet Recently, my MKTG 470 students completed an assignment on social networking.  As part of their assignment, students were required to upload a professional-looking photo into LinkedIn and Twitter.  While most students did a terrific job, a few had some problems with their photo.  As such, I wanted to share a free online tool that…

Read More Need a picture for your social networks?

Tweet The Martin Agency graciously hosts a Student Workshop twice per year in order to give college students a taste of the advertising industry.  Students can apply for the upcoming  January 2011 workshop by submitting the Workshop Application no later than October 29, 2011.  Learn more by visiting martinagency.com and the Martin Agency Student Workshop…

Read More The January 2011 Martin Agency Student Workshop

Tweet The 2010-11 Yellow Pages Advertising Competition is now accepting registrations.  I encourage all of my JMU Marketing students to learn more about the competition by visiting:   http://ypa-academics.org/cc/compet_home_creative.html.   I have served as the Faculty Sponsor for JMU Marketing students in past competitions and would be happy to do it again.  Please contact me at…

Read More 2010-11 Yellow Pages Advertising Competition

Tweet If you are a JMU student and thinking about going to law school some day, please contact JMU alum Brett West <westbj85@gmail.com>.  Brett was a former marketing student of mine and is currently studying law at the University of Richmond.  Brett has kindly offered to talk with JMU students about his law school experiences.…

Read More JMU alum offers law school advice

Tweet Behavioral Segmentation: Using Web Analytics for Better Results Wednesday, September 1, 2010 1:00 PM Eastern Time Moderator:  Alli Libb, American Marketing Association Use behavioral data to segment your way to better email marketing results Best use Web analytics to understand email subscriber behaviors and associated implications Combine self-reported identifiers and preferences with behavioral data…

Read More Free Webinar ~ Behavioral Segmentation: Using Web Analytics for Better Results

Tweet Helping Marketing Students Market Themselves Collegiate Student Memberships within Professional Marketing Organizations Advice for College Students Getting Started on Twitter Think Before You Tweet Making Sense of the Twitterverse Helping ’09 Grads Establish a Professional Network on LinkedIn Body Language Mistakes Graduate School Recommendations for Students Interested in IMC Advertising Week DC 2009 How…

Read More A few posts from my old blog – The Marketing Bridge