Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet As a group assignment, students in my Integrated Marketing Communications (MKTG 384) course were tasked with submitting two photos of their project team.  One photo was designated as the team’s Professional Photo and the other was the Creative Photo. After conducting a vote to determine the class favorites, I am pleased to announce the…

Read More The Winning Professional and Creative Photos for Fall 2017 IMC Teams

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

Read More The 2017 Google Online Marketing Challenge Experience at JMU

Tweet In my R.I.P. GOMC (2008-2017) rant from Tuesday, I lamented that we created, we built, we learned, and we shared a competitive spirit through the Google Online Marketing Challenge. And that is exactly what we will continue to do at JMU! On Tuesday, August 1, 2017 Google eliminated the GOMC. I cried and felt…

Read More Introducing the Madison Online Marketing Challenge (MOMC)

Tweet When selecting a business or non-profit organization for the Google Online Marketing Challenge (GOMC), Google recommends avoiding businesses with large advertising budgets and highly competitive industries.  Some of the industries to watch out for are web hosting/design, insurance, law firms, debt consolidation, pest control, and movers/shippers. Just how expensive are keywords in these industries? …

Read More Industries to Avoid for the Google Online Marketing Challenge

Tweet My faculty commencement address to the JMU College of Business. Class of 2017, Congratulations!    You did it! In the College of Business, we have a slogan…Prepared to Make the Difference.    It means you are ready to hit the ground running and have grown closer to becoming a professional.    You learned business fundamentals,…

Read More Prepared to Make the Difference: Three Ideas to Help You Make a Really Big Difference

Tweet My spring 2017 students in MKTG 384 demonstrated very thoughtful IMC plans that were full of creativity.  Every team truly did a wonderful job! At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations.  I am pleased to announce that four teams are receiving recognition this semester…

Read More Four Teams Earn IMC Plan Awards for Spring 2017 in MKTG 384

Tweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified.  The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…

Read More AdWords Certifications from the JMU GOMC Class of 2017