Author: Theresa B. Clarke

About Theresa B. Clarke

Here are my most recent posts

Tweet “Best IMC Plan” awards are a tradition in my Integrated Marketing Communications class (MKTG 384) at JMU.  At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations in their section.  Based on the student votes, our fall 2016 runners-up and winners are presented below, along with excerpted…

Read More Fall 2016 “Best IMC Plan in Class” Awards

Tweet I have been pondering various marketing dimensions of the recent Presidential campaign.  A July 2016 Advertising Age predicted that the better candidate doesn’t win, the better marketer does.  Some great learning opportunities can be found via leaders from the academic and practitioner community in “Marketing Experts Dissect the Outcome of the Presidential Race“, published…

Read More Marketing in the 2016 Presidential Election

Tweet Lynn Radocha (Team Captain), Nicole Carothers, Briana Cifelli, and Bryce Pangman won first place in the Fall 2016 Direct Marketing Association of Washington’s Educational Foundation (DMAW/EF) Collegiate MAXI competition.  I had the pleasure of working with this JMU team during the fall 2016 semester as they prepared for this five-state regional case competition about…

Read More JMU Dukes win Gold at Fall 2016 DMAW/EF Collegiate MAXI

Tweet Every Monday I read Google’s Weekly Thought Starter from Think with Google.  In this week’s series, Google illustrates the cross-device click-stream data of seven participants from a study conducted Luth Research, U.S.. The analysis of digital activity from study participants yielded seven key insights about the very complex nature of consumer search. Location and…

Read More The Non-linear Path of Consumer Search

Tweet Are you an exceptional student who might benefit from a mentor? Are you looking for an opportunity to visit several greater Washington area organizations? Would you like to build your network of professional contacts? Do you want to gain a better understanding of the direct and interactive marketing industry? Have you competed in a…

Read More 2016 DMAW/EF Mentor for a Day Program

Tweet The DMAW/EF is offering one lucky student a terrific opportunity to learn more about direct marketing. During a complimentary one-on-one Lunch ‘n Learn, the winning student will have a chance to sit down and pick the brains of a renowned direct marketer, Brian Brilliant, founder of Brilliant Communications, an award-winning direct response agency. Brian…

Read More Complimentary DMAW/EF One-on-One Lunch ’n Learn

Tweet Mariam Bekele was a student in my MKTG 384 class (Integrated Marketing Communications) and a member of the JMU College of Business winning team that captured the 3rd Place Bronze Award in the 2015-16 Marketing EDGE Collegiate ECHO Competition. Mariam recently attended the 2016 Diversity & Inclusion Mini-Conference at Advertising Week New York.  In…

Read More Mariam Bekele Reflects on the 2016 Diversity & Inclusion Mini-Conference at Advertising Week New York

Tweet I had the distinct pleasure of meeting Gilbert “Gilly” Bosomtwe in February when he contacted me with a few questions about the world’s largest online marketing competition, the Google Challenge (GOMC). Gilly was serving in the role of Team Captain for his own GOMC team while also managing two other teams at the University…

Read More Gilbert “Gilly” Bosomtwe Leads UDS Team to GOMC Semi-Finalist Designation

Tweet Jordan Kimball was a student in my MKTG 384 course (Integrated Marketing Communications) at JMU during the spring 2016 semester.  After learning that Jordan was one of 40 students selected nationwide to participate in the Marketing EDGE Collegiate Summit, I wanted to hear all about her experience.  Jordan kindly shared her perspectives for an…

Read More Jordan Kimball’s Experience at the 2016 Marketing EDGE Collegiate Summit

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

Read More JMU Wins Bronze in 2015-16 Collegiate ECHO