Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

Some Marketing Buzzwords for 2012

Each new year ushers in a corresponding set of new marketing buzzwords.  Value justification, real-time, attribution, and personalization were in the top of the list for 2010 according to Marketing Jive.  Five years ago we were hearing a lot about ROI,lead-gen, relationship marketing, customer centric,and consumer initiated marketing.  So what are we likely to hear in 2012? 






Cloud Sourcing

Second Screen

If any of these sound foreign to you, check out the 7 Marketing Buzzwords You Need to Know by Eric Anderson.  And if you don’t know them now, you probably will by the end of 2012.

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