Tweet I recently learned that Google took down the Google Online Marketing Challenge (GOMC) page containing links to exemplar reports. For students and professors looking for such information, I offer below the reports from JMU students in my 2015, 2016, and 2017 classes on winning GOMC teams. 2015 GOMC Americas Winner Pre-Campaign Strategy Report –…
Read More Example Reports from the GOMCTweet “Instead of worrying about what you cannot control, shift your energy to what you can create.” Roy T. Bennett Roy T. Bennett’s quote inspired me greatly after I learned about Google’s discontinuation of the GOMC (Google Online Marketing Challenge) on August 1, 2017. Since that time, I dedicated a lot of thought, time,…
Read More The Madison Digital Marketing Experience (MDME) at James Madison UniversityTweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week. We had such an informative and fun visit in an exciting day full…
Read More Thanks to Google from the AdWords Business Global Winners of the 2017 GOMCTweet One of JMU’s video producers made a video clip about some of the Google Challenge successes from the past 10 years. The video features 16 of my alums and was shown on the jumbo-tron at a recent JMU football game. The video can be viewed at https://www.dropbox.com/s/v0bihih7yiuzo37/GOMC1.mp4?dl=0
Read More JMU Story SpotlightTweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…
Read More The 2017 Google Online Marketing Challenge Experience at JMUTweet In my R.I.P. GOMC (2008-2017) rant from Tuesday, I lamented that we created, we built, we learned, and we shared a competitive spirit through the Google Online Marketing Challenge. And that is exactly what we will continue to do at JMU! On Tuesday, August 1, 2017 Google eliminated the GOMC. I cried and felt…
Read More Introducing the Madison Online Marketing Challenge (MOMC)Tweet Something very dear to me was taken away. Yesterday, I learned that Google decided to discontinue the Google Online Marketing Challenge (GOMC) after ten years of great impact. In all my years of teaching, I have had no other experience quite like the Google Online Marketing Challenge (GOMC). My students echo the positive sentiment.…
Read More R.I.P. GOMC (2008-2017)Tweet When selecting a business or non-profit organization for the Google Online Marketing Challenge (GOMC), Google recommends avoiding businesses with large advertising budgets and highly competitive industries. Some of the industries to watch out for are web hosting/design, insurance, law firms, debt consolidation, pest control, and movers/shippers. Just how expensive are keywords in these industries? …
Read More Industries to Avoid for the Google Online Marketing ChallengeTweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified. The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…
Read More AdWords Certifications from the JMU GOMC Class of 2017Tweet As part of the kickoff meeting for my MKTG 477 class, our good friends from Silverback Strategies generously donated a collection of very cool prizes. The prizes serve to motivate my MKTG 477 students to study hard and perform well on my AdWords test given during the second week of the the semester. We…
Read More Top Performers in the 2017 Silverback Strategies AdWords Test Challenge at JMU