Google Online Marketing Challenge

Tweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week.  We had such an informative and fun visit in an exciting day full…

Read More Thanks to Google from the AdWords Business Global Winners of the 2017 GOMC

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

Read More The 2017 Google Online Marketing Challenge Experience at JMU

Tweet In my R.I.P. GOMC (2008-2017) rant from Tuesday, I lamented that we created, we built, we learned, and we shared a competitive spirit through the Google Online Marketing Challenge. And that is exactly what we will continue to do at JMU! On Tuesday, August 1, 2017 Google eliminated the GOMC. I cried and felt…

Read More Introducing the Madison Online Marketing Challenge (MOMC)

Tweet When selecting a business or non-profit organization for the Google Online Marketing Challenge (GOMC), Google recommends avoiding businesses with large advertising budgets and highly competitive industries.  Some of the industries to watch out for are web hosting/design, insurance, law firms, debt consolidation, pest control, and movers/shippers. Just how expensive are keywords in these industries? …

Read More Industries to Avoid for the Google Online Marketing Challenge

Tweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified.  The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…

Read More AdWords Certifications from the JMU GOMC Class of 2017

Tweet As part of the kickoff meeting for my MKTG 477 class, our good friends from Silverback Strategies generously donated a collection of very cool prizes. The prizes serve to motivate my MKTG 477 students to study hard and perform well on my AdWords test given during the second week of the the semester.  We…

Read More Top Performers in the 2017 Silverback Strategies AdWords Test Challenge at JMU

Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) participated in its second MLK Day of Service inclusive of many CoB students, organizations, and faculty members. Students in my MKTG 477 class celebrated their MLK Jr. Day by making a difference for a local non-profit, the Explore More Discovery Museum (EMDM).  This…

Read More JMU Marketing Students Participate in 2nd Annual CoB MLK Jr. Day of Service to Help Local Non-Profit

Tweet I had the distinct pleasure of meeting Gilbert “Gilly” Bosomtwe in February when he contacted me with a few questions about the world’s largest online marketing competition, the Google Challenge (GOMC). Gilly was serving in the role of Team Captain for his own GOMC team while also managing two other teams at the University…

Read More Gilbert “Gilly” Bosomtwe Leads UDS Team to GOMC Semi-Finalist Designation