Google Online Marketing Challenge

Tweet I had the distinct pleasure of meeting Gilbert “Gilly” Bosomtwe in February when he contacted me with a few questions about the world’s largest online marketing competition, the Google Challenge (GOMC). Gilly was serving in the role of Team Captain for his own GOMC team while also managing two other teams at the University…

Read More Gilbert “Gilly” Bosomtwe Leads UDS Team to GOMC Semi-Finalist Designation

Tweet After evaluating thousands of accounts and reports, Google announced the 2016 winners of the ninth running of the Google Online Marketing Challenge (GOMC). I am delighted to report that James Madison University students in the College of Business earned top placements in all three competitive categories of the GOMC:  AdWords Business, Social Impact, and…

Read More Sweet Sweep for JMU in the 2016 Google Online Marketing Challenge

Tweet Congratulations to Christine Provino for being named the 2016 recipient of the Workshop Digital Outstanding JMU Internet Marketing Student Scholarship.  After graduation from JMU, Christine will begin work at Workshop Digital, LLC as a PPC Associate.

Read More Christine Provino Wins the 2016 Workshop Digital Outstanding JMU Internet Marketing Student Scholarship

Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University.  There were some big changes to MKTG 477 in 2016.  As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past.  Another change was…

Read More The JMU GOMC Class of 2016 Completes Their Journey

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team.  In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement  in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

Read More AdWords Certifications from the JMU GOMC Class of 2016

Tweet Below is an excerpt from a survey that I give to my MKTG 477 students.  Based on their responses, I try to figure out their strengths, weaknesses, and interests and then use that information to form the class into balanced teams. Survey: Read the descriptions below about different types of roles. Then, answer the…

Read More An Idea for Team Roles within the GOMC

Tweet Is Google AdWords Certification Important for Digital Marketing Students? If you plan to enter the world of online marketing, I say yes, and there are many reasons why.  Learn what Liz Gray and I had to say about why AdWords Certification is important in this video series about various aspects of the Google Online…

Read More Is Google AdWords Certification Important for Digital Marketing Students?

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU

Tweet I am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC). One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition.  As Google makes improvements to how their crediting system…

Read More Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process