Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University. There were some big changes to MKTG 477 in 2016. As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past. Another change was…
Read More The JMU GOMC Class of 2016 Completes Their JourneyTweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team. In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…
Read More AdWords Certifications from the JMU GOMC Class of 2016Tweet Below is an excerpt from a survey that I give to my MKTG 477 students. Based on their responses, I try to figure out their strengths, weaknesses, and interests and then use that information to form the class into balanced teams. Survey: Read the descriptions below about different types of roles. Then, answer the…
Read More An Idea for Team Roles within the GOMCTweet Is Google AdWords Certification Important for Digital Marketing Students? If you plan to enter the world of online marketing, I say yes, and there are many reasons why. Learn what Liz Gray and I had to say about why AdWords Certification is important in this video series about various aspects of the Google Online…
Read More Is Google AdWords Certification Important for Digital Marketing Students?Tweet After much internal dialog and deliberation, as well as some coaxing from colleagues in industry and at my university, I decided it was time to make a big change to MKTG 477. Instead of 16 students on four teams of four students each, I’m planning to admit 25 students to work on five teams…
Read More Big Changes to MKTG 477 in 2016Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU. On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners. We are extremely grateful…
Read More The 2015 Google Online Marketing Challenge Results from JMUTweet I am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC). One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition. As Google makes improvements to how their crediting system…
Read More Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting ProcessTweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum) passed the required exams to earn their AdWords Certification. By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords. Certified individuals are qualified to effectively manage Google…
Read More GOMC Participants from JMU Pass AdWords Certification ExamsTweet Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam. The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break. Thank you to Silverback Strategies! The top scores for the GOMC Class of…
Read More Winners of the Silverback Strategies AdWords Test ChallengeTweet The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as: The history, culture, and business of Google. An introduction to Google’s non-technical and business focused careers.…
Read More #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105