Google Online Marketing Challenge

by 2 comments on "Tips for Completing the 2015 GOMC Report Upload and AdWords Account Crediting Process"

Tweet I am a seven-year veteran (going on eight) as a professor involved in the Google Online Marketing Challenge (GOMC). One important lesson I learned is that the AdWords account crediting process can be very tricky for students (and professors) during this phase of the competition.  As Google makes improvements to how their crediting system…

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by 1 comment on "GOMC Participants from JMU Pass AdWords Certification Exams"

Tweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google…

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by 0 comments on "Winners of the Silverback Strategies AdWords Test Challenge"

Tweet Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam.  The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break.  Thank you to Silverback Strategies! The top scores for the GOMC Class of…

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by 0 comments on "#GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105"

Tweet The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as: The history, culture, and business of Google. An introduction to Google’s non-technical and business focused careers.…

Read More #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105
by 2 comments on "Silverback Sponsors the MKTG 477 Kick-off Meeting"

Tweet On Friday, December 5, 2014 I held my first class of MKTG 477, marking the eighth time that James Madison University will participate in the Google Online Marketing Challenge (GOMC). It has become tradition to start the course prior to the official start date in mid-January.  We meet for three hours, but in yesterday’s…

Read More Silverback Sponsors the MKTG 477 Kick-off Meeting
by 0 comments on "JMU Students Impact Local Non-Profit Through the Google Online Marketing Challenge"

Tweet James Carter was featured in a WHSV-TV video this evening.  Check it out now! Carly Stephenson’s story shows how James and his team successfully conducted online marketing to help Cat’s Cradle develop a stronger online presence.  By using Google AdWords and Google+ in the Google Online Marketing Challenge, the team placed second in the Global…

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by 2 comments on "The Fall 2013 Google AdWords Assignment in MKTG 470 at JMU"

Tweet As usual, my MKTG 470 students at JMU completed a major course assignment using Google AdWords.  The primary learning objective was to acquire hands-on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment, students developed…

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