Tweet Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam. The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break. Thank you to Silverback Strategies! The top scores for the GOMC Class of…
Read More Winners of the Silverback Strategies AdWords Test ChallengeTweet The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as: The history, culture, and business of Google. An introduction to Google’s non-technical and business focused careers.…
Read More #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105Tweet As I craft this blog post, I can’t help but think of my colleagues and friends on the west coast who are bracing for Pineapple Express. I pray that everyone remains safe and unharmed from this powerful storm. On a more positive note, thank you to all who were involved in the JMU visit…
Read More The 2014 JMU Trip to the Bay AreaTweet On Friday, December 5, 2014 I held my first class of MKTG 477, marking the eighth time that James Madison University will participate in the Google Online Marketing Challenge (GOMC). It has become tradition to start the course prior to the official start date in mid-January. We meet for three hours, but in yesterday’s…
Read More Silverback Sponsors the MKTG 477 Kick-off MeetingTweet James Carter was featured in a WHSV-TV video this evening. Check it out now! Carly Stephenson’s story shows how James and his team successfully conducted online marketing to help Cat’s Cradle develop a stronger online presence. By using Google AdWords and Google+ in the Google Online Marketing Challenge, the team placed second in the Global…
Read More JMU Students Impact Local Non-Profit Through the Google Online Marketing ChallengeTweet Learn how our four undergraduate teams from JMU’s College of Business performed in the 2014 Google Online Marketing Challenge.
Read More James Madison University Rocks the 2014 Google Online Marketing ChallengeTweet As usual, my MKTG 470 students at JMU completed a major course assignment using Google AdWords. The primary learning objective was to acquire hands-on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment, students developed…
Read More The Fall 2013 Google AdWords Assignment in MKTG 470 at JMUTweet As my Fall 2013 MKTG 470 students are now half way through their Paid Search (PPC) assignment, I thought it would be a good time to share some of my favorite resources for writing good AdWords ad copy. •9 Tips to Write Effective Google AdWords Copy •Tricks to Get the Click •Simple Tweaks Boost…
Read More Tips for Writing Good AdWords Ad CopyTweet Rumor has it that some students are under the impression that MKTG 477 “replaces” another required marketing course in the curriculum at JMU. To clarify, MKTG 477 is simply a marketing elective. Please note that the official course title is “Internet Marketing Practicum”. I realize the class seems to have the unofficial name of…
Read More The MKTG 477 Elective at JMUTweet Three members from a JMU Global Winning Team recently attended the Augusta SPCA Pets in the Park event at Gypsy Hill Park in Staunton, Virginia. As a result of being named the 2013 First Place Global Winner of the Google Online Marketing Challenge Social Impact Award, this team won a $15,000 donation from Google…
Read More Google Challenge Social Impact Winners Speak at the Augusta SPCA Pets in the Park Event