Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

Google Challenge Americas Regional Winners Visit the Googleplex

Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Last week I had the opportunity to visit Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California.  This trip was part of the award package associated with my JMU MKTG 490 students being named winners of the Americas Region in the 2011 Google Online Marketing Challenge.  On behalf of Larissa Cookson, Lindsay Keller, and Molly Shea, I wish to thank AJ Pascua and his colleagues for being such wonderful hosts.  Below are some of the photos from our extraordinary and memorable visit to the Googleplex.

Molly, Larissa, and Lindsay reviewing their presentation in the beautiful lobby of the Clift Hotel in downtown San Francisco.
Molly, Larissa, and Lindsay reviewing their presentation in the beautiful lobby of the Clift Hotel in downtown San Francisco.
Three very excited young ladies departing the Clift Hotel to the Googleplex.
Three very excited young ladies departing the Clift Hotel to the Googleplex.
Our first stop on the beautiful Googleplex campus.
Our first stop on the beautiful Googleplex campus.
Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Googlebikes are shared and scattered all around the Googleplex. Googlers use them for short trips around the complex in order to reduce the need for car trips during the day.

Googlebikes are shared and scattered all around the Googleplex. Googlers use them for short trips around the complex in order to reduce the need for car trips during the day.

One of the many micro-kitchens spotted around the Googleplex. Googlers are never more than 150 feet away from drinks and snacks.

One of the many micro-kitchens spotted around the Googleplex. Googlers are never more than 150 feet away from drinks and snacks.

It's not all work at Google. Employees can take a rest on a beanbag, catch a nap in a sleeping pod, receive a massage, work out in one of the gyms, or play volleyball in the outdoor sand court.

It's not all work at Google. Employees can take a rest on a beanbag, catch a nap in a sleeping pod, receive a massage, work out in one of the gyms, or play volleyball in the outdoor sand court.

Larissa Cookson, Lindsay Keller, and Molly Shea presenting their Google Online Marketing Challenge campaign strategy at the Googleplex
Larissa Cookson, Lindsay Keller, and Molly Shea presenting their Google Online Marketing Challenge campaign strategy at the Googleplex.
The JMU team enjoyed a delicious lunch with some Googlers at one of their cafes.

The JMU team enjoyed a delicious lunch with some Googlers at one of their cafes.

Natalie gave a fun and informative tour of areas inside and outside of the Googleplex.
Natalie gave a fun and informative tour of areas inside and outside of the Googleplex.
The 2011 Google Challenge Americas Regional Winners showcasing their awards.
The 2011 Google Challenge Americas Regional Winners showcasing their awards.
Picking up a few Google souveniers from the on-site Google Store.
Picking up a few Google souveniers from the on-site Google Store.
Meeting Googlers from AdWords Teams.
Meeting Googlers from AdWords Teams.
Lindsay, Larissa, and Molly inside of an oversized donut.  We also saw an oversized cupcake, honeycomb, eclair, ice cream sundae, and the Android Robot (including one shaped from an ice cream sandwich).
Lindsay, Larissa, and Molly inside of an oversized donut. We also saw an oversized cupcake, honeycomb, eclair, ice cream sundae, and the Android Robot (including one shaped from an ice cream sandwich).
JMU makes a mark at the sculpture garden on the Googleplex lawn.
JMU makes a mark at the sculpture garden on the Googleplex lawn.
Dr. Theresa B. Clarke and her 2011 Google Challenge Americas Regional Winners at the Googleplex.

Dr. Theresa B. Clarke and her 2011 Google Challenge Americas Regional Winners at the Googleplex.

MKTG 490 and the 2012 Google Online Marketing Challenge

Do you want to participate in the 2012 Google Online Marketing Challenge?  If so read the online challenge information for students and learn about the Challenge.  Check out the 2011 winners from JMU and the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.

To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 26, by noon EST to apply for a spot in the Special Topics in Marketing course.

The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators.

The class will meet on Fridays from 2:30p-5:30p during the spring semester.  Students will be notified via e-mail of their acceptance or rejection no later than November 1, 2012.

Good luck to all MKTG 490 applicants!

JMU Students Named Winner of the 2011 Google Challenge

Americas Regional Winners of the 2011 Google Online Marketing Challenge

Larissa Cookson, Lindsay Keller (Team Captain), and Molly Shea. Americas Regional Winners of the 2011 Google Online Marketing Challenge

Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge

In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries.   To be one of the top five teams out of the thousands who competed globally is quite an accomplishment.  There were four global regions in the Google Challenge: Americas, Europe, MEA (Middle East and Africa) and Asia Pacific.  The Americas region consisted of teams competing in North America, Central America, and South America.

The winning threesome participated in Dr. Theresa B. Clarke’s special topics in marketing course in the College of Business.  The students developed an online marketing campaign using Google AdWords for their client SOS Advertising, a local business selling promotional products, advertising specialties, and business gifts.

Lindsay Keller was the Team Captain in the Google Challenge.  She graduated in 2011 from JMU with a major in marketing.  Originally from Skykesville, MD, she currently works as a Jr. Account Manager at Search Mojo in Charlottesville, VA.    Larissa Cookson  completed her degree in 2011 with a major in marketing and a minor in European business.   She will begin employment in late August as a Search Marketing Analyst at the Rimm-Kaufman Group (RKG)  in Charlottesville, VA.  Molly Shea also graduated from JMU in 2011 with a marketing major and computer information systems minor.   She works in Pittsburgh, PA as a  Business Intelligence and Analytics Consultant at CIBER, Inc.

This is the second time that JMU has captured the Americas Regional Winner title under Dr. Clarke’s direction.   Similar to her 2009 winners, the 2011 winners will be traveling to the Googleplex this October.

All James Madison University Challenge participants ranked as a semi-finalist.  A semi-finalist ranking means that the team performed in the top 100 globally.  Congratulations to Amy Todd, Ashley Magness, Brittany Bazzle, Casey Davenport, Emily Senn, Gary Politi, Lauren Catino, Linn Baumgarndt, Meaghan McDonald, Nate Chua, Patty Caltabiano, and Sarah Bonner.

 

Understanding Sponsored Search: by Jim Jansen

Congratulations to my esteemed colleague and dear friend, Dr. Jim Jansen an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University, on the release of his book Understanding Sponsored Search: Core Elements of Keyword Advertising.

I met Jim in 2008 when we participated in the inaugural Google Online Marketing Challenge, currently the world’s largest search engine marketing competition for collegiate students.  Since then we have co-authored two articles together:   The Components and Impact of Sponsored Search and Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation.  I had the opportunity to serve as reviewer of one of the chapters within Understanding Sponsored Search.  For anyone who wants to bridge the theoretical and methodological aspects of sponsored search, this book is a must read.

Resources for Job and Internship Opportunities at Google and Other High-Tech Companies

Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled, and hard-working stars.”  Larry Page, Google Co-founder

The Google University Programs Team has developed a set of informative job resources exclusively for students.  Google has a dedicated website for undergraduate and graduate full-time job opportunities, a website for their internship programs, a Student Ambassador’s Program, a YouTube Students Channel, and a Students Blog. Follow @googlejobs on Twitter.  Be sure to check out the Joining Google page to learn about the hiring process, how to develop your resume,  and how to prepare for the interview. I also recommend The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company.

All of these resources provide a wealth of information about applying to and working at technologically-oriented companies.  Good luck and please let me know if you find additional resources.

Googlers


The 2011 Google Online Marketing Challenge Cohort at James Madison University

The 2011 Google Online Marketing Challenge Cohort at James Madison University

The 2011 Google Online Marketing Challenge Cohort at James Madison University

This semester I had the opportunity to work with 15 very talented  marketing students as they tackled the 2011 Google Online Marketing Challenge in my MKTG 490 course.

As soon I learn about the Challenge results later this summer, I will provide a more detailed blog post about the outcomes of their experience.   For now, I simply wanted to send a heartfelt thanks to my entire MKTG 490 class.  Their effort, attitude, energy, professionalism, and dedication made this course such a rewarding experience.  It was a true pleasure working with such a wonderful group of JMU marketing students.

A special congratulations is extended to the 14 students from my class who will be graduating from James Madison University tomorrow.  Best wishes to Amy, Ashley, Brittany, Emily, Gary, Larissa, Lauren, Lindsay, Linn, Meaghan, Molly, Nate, Patty, and Sarah. I’m always a bit sad when I see my students graduate.  But, like a mother bird taking care of babies in her nest, at some point you just have to let them jump out and fly.  I’m confident that this group will not just fly…they will SOAR!

Google Online Marketing Challene at James Madison University
Patty Caltabiano, Casey Davenport, and Nathan Chua
Google Online Marketing Challene at James Madison University
Sarah Bonner and Emily Senn. Linn Baumgardt missing.
Google Online Marketing Challenge at James Madison University
Amy Todd, Meaghan McDonald, and Lauren Catino
Google Online Marketing Challenge at James Madison University
Larissa Cookson, Molly Shea, and Lindsay Keller
Google Online Marketing Challenge
Ashley Magness, Gary Politi, and Brittany Bazzle
The 2010 Cohort...I mean the 2011 Cohort...I mean the start of a new creative tradition.

The 2010 Cohort...I mean the 2011 Cohort...I mean the start of a new "creative" tradition.

MKTG 490 and the 2011 Google Online Marketing Challenge at JMU

Do you want to participate in the 2011 Google Online Marketing Challenge at JMU?  If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.

To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 28, by 5:00 p.m. EST to apply for a spot in the Special Topics in Marketing course.  The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators.   The class will meet on Fridays from 2:00p-5:00p during the spring semester.  I hope to notify students via e-mail of their acceptance or rejection no later than November 1, 2010.


JMU Marketing Teams Excelled in the 2010 Google Online Marketing Challenge.  In the 2010 Challenge, all five JMU teams performed in the “semi-finalist” category which means they performed better than at least 2,326 global participating teams. [Source:  http://www.google.com/onlinechallenge/archive/2010/results.html].

The JMU student teams from the 2008 and 2009 Challenges attained global recognition (see Students Wanted for the 2010 Google Online Marketing Challenge).  Stephanie Scheper, a JMU Marketing ’09 grad, said “I learned so much from participating in the Challenge.  I can say with 100% confidence that I consider it the project I got the largest ROI out of in college.” 


In 2009, one of the JMU Marketing teams was named the Americas Winner.  Check out the photo essay of JMU Marketing Students at the Googleplex.
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In 2008, one of the JMU Marketing teams was named a Finalist. Read about the 2008 Marketing Challenge Finalists visiting the Googleplex.
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I look forward to working with 15 new students for the 2011 Challenge.  Good luck to all MKTG 490 applicants!


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