Last week I had the opportunity to visit Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California. This trip was part of the award package associated with my JMU MKTG 490 students being named winners of the Americas Region in the 2011 Google Online Marketing Challenge. On behalf of Larissa Cookson, Lindsay Keller, and Molly Shea, I wish to thank AJ Pascua and his colleagues for being such wonderful hosts. Below are some of the photos from our extraordinary and memorable visit to the Googleplex.
Do you want to participate in the 2012 Google Online Marketing Challenge? If so read the online challenge information for students and learn about the Challenge. Check out the 2011 winners from JMU and the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.
To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 26, by noon EST to apply for a spot in the Special Topics in Marketing course.
The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators.
The class will meet on Fridays from 2:30p-5:30p during the spring semester. Students will be notified via e-mail of their acceptance or rejection no later than November 1, 2012.
Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge!
In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries. To be one of the top five teams out of the thousands who competed globally is quite an accomplishment. There were four global regions in the Google Challenge: Americas, Europe, MEA (Middle East and Africa) and Asia Pacific. The Americas region consisted of teams competing in North America, Central America, and South America.
The winning threesome participated in Dr. Theresa B. Clarke’s special topics in marketing course in the College of Business. The students developed an online marketing campaign using Google AdWords for their client SOS Advertising, a local business selling promotional products, advertising specialties, and business gifts.
Lindsay Keller was the Team Captain in the Google Challenge. She graduated in 2011 from JMU with a major in marketing. Originally from Skykesville, MD, she currently works as a Jr. Account Manager at Search Mojo in Charlottesville, VA. Larissa Cookson completed her degree in 2011 with a major in marketing and a minor in European business. She will begin employment in late August as a Search Marketing Analyst at the Rimm-Kaufman Group (RKG) in Charlottesville, VA. Molly Shea also graduated from JMU in 2011 with a marketing major and computer information systems minor. She works in Pittsburgh, PA as a Business Intelligence and Analytics Consultant at CIBER, Inc.
This is the second time that JMU has captured the Americas Regional Winner title under Dr. Clarke’s direction. Similar to her 2009 winners, the 2011 winners will be traveling to the Googleplex this October.
All James Madison University Challenge participants ranked as a semi-finalist. A semi-finalist ranking means that the team performed in the top 100 globally. Congratulations to Amy Todd, Ashley Magness, Brittany Bazzle, Casey Davenport, Emily Senn, Gary Politi, Lauren Catino, Linn Baumgarndt, Meaghan McDonald, Nate Chua, Patty Caltabiano, and Sarah Bonner.
Congratulations to my esteemed colleague and dear friend, Dr. Jim Jansen an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University, on the release of his book Understanding Sponsored Search: Core Elements of Keyword Advertising.
I met Jim in 2008 when we participated in the inaugural Google Online Marketing Challenge, currently the world’s largest search engine marketing competition for collegiate students. Since then we have co-authored two articles together: The Components and Impact of Sponsored Search and Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation. I had the opportunity to serve as reviewer of one of the chapters within Understanding Sponsored Search. For anyone who wants to bridge the theoretical and methodological aspects of sponsored search, this book is a must read.
“Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled, and hard-working stars.” Larry Page, Google Co-founder
The Google University Programs Team has developed a set of informative job resources exclusively for students. Google has a dedicated website for undergraduate and graduate full-time job opportunities, a website for their internship programs, a Student Ambassador’s Program, a YouTube Students Channel, and a Students Blog. Follow @googlejobs on Twitter. Be sure to check out the Joining Google page to learn about the hiring process, how to develop your resume, and how to prepare for the interview. I also recommend The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company.
All of these resources provide a wealth of information about applying to and working at technologically-oriented companies. Good luck and please let me know if you find additional resources.
This semester I had the opportunity to work with 15 very talented marketing students as they tackled the 2011 Google Online Marketing Challenge in my MKTG 490 course.
As soon I learn about the Challenge results later this summer, I will provide a more detailed blog post about the outcomes of their experience. For now, I simply wanted to send a heartfelt thanks to my entire MKTG 490 class. Their effort, attitude, energy, professionalism, and dedication made this course such a rewarding experience. It was a true pleasure working with such a wonderful group of JMU marketing students.
A special congratulations is extended to the 14 students from my class who will be graduating from James Madison University tomorrow. Best wishes to Amy, Ashley, Brittany, Emily, Gary, Larissa, Lauren, Lindsay, Linn, Meaghan, Molly, Nate, Patty, and Sarah. I’m always a bit sad when I see my students graduate. But, like a mother bird taking care of babies in her nest, at some point you just have to let them jump out and fly. I’m confident that this group will not just fly…they will SOAR!
Do you want to participate in the 2011 Google Online Marketing Challenge at JMU? If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity.
To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke, complete the MKTG 490 Application no later than October 28, by 5:00 p.m. EST to apply for a spot in the Special Topics in Marketing course. The MKTG 490 course can count as a marketing elective for both B2B and B2C marketing concentrators. The class will meet on Fridays from 2:00p-5:00p during the spring semester. I hope to notify students via e-mail of their acceptance or rejection no later than November 1, 2010.
JMU Marketing Teams Excelled in the 2010 Google Online Marketing Challenge. In the 2010 Challenge, all five JMU teams performed in the “semi-finalist” category which means they performed better than at least 2,326 global participating teams. [Source: http://www.google.com/onlinechallenge/archive/2010/results.html].
The JMU student teams from the 2008 and 2009 Challenges attained global recognition (see Students Wanted for the 2010 Google Online Marketing Challenge). Stephanie Scheper, a JMU Marketing ’09 grad, said “I learned so much from participating in the Challenge. I can say with 100% confidence that I consider it the project I got the largest ROI out of in college.”