Google Online Marketing Challenge

Tweet My first thought upon hearing the news was “Wow.” After the shock wore off and I regained the ability to think clearly again, my second thought was “Wow…JMU has a trio of winning teams.” Following a rigorous judging process, Rachel Krause (Team Captain), Nicole Behr, and Tara Goode have been crowned as Americas Regional Winners…

Read More JMU Marketing Students Win Americas Region of the 2012 Google Online Marketing Challenge

Tweet I am very pleased to announce that James Madison University’s Innovation MBA (iMBA) Program will be offering a new course incorporating the Google Online Marketing Challenge (GOMC).  Given the mission of the iMBA program, “Leading through Innovation with Technology and People“, the Google Challenge is quite fitting. The GOMC is a global online marketing competition…

Read More JMU’s iMBA Program Offers New Elective Incorporating the Google Online Marketing Challenge (GOMC)

Tweet If you are unable to see this form on this page, please visit https://docs.google.com/spreadsheet/viewform?formkey=dFJWeVVseDc3eTEzdnZxNzZjZXEyYkE6MQ

Read More Application for the Google Online Marketing Challenge at James Madison University under the direction of Dr. Theresa B. Clarke

Tweet Below are my current Google certifications.  Google provides a link on their site to prove certification in AdWords (e.g.,  https://adwords.google.com/professionals/profile/ind?id=012746158893229621100&hl=en), but I can’t find the link for Analytics certification.  If you know where to find this, please let me know.  Thanks.  

Read More Google Analytics Individual Qualification (IQ) and Google AdWords Certification

Tweet Eight James Madison University marketing students recently passed the required exams and demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Google awarded these students with an AdWords Individual Qualification with specialization in Search Advertising.  By passing the examinations in this  globally recognized program, individuals are qualified to effectively manage…

Read More JMU Students Earn Google AdWords Certification with Search Advertising Specialization

Tweet On March 30, 2012 I will make a presentation at the Marketing Management Association Annual Conference in Chicago on Facilitating Achievement in the Google Online Marketing Challenge.  My presentation will refer to various resources I use when coaching/teaching  MKTG 490 at James Madison University.  Some of the resources were created by me and some…

Read More Facilitating Achievement in the Google Online Marketing Challenge

Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043 Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Tweet Last week I had the opportunity to visit Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California.  This trip was part of the award package associated with my JMU MKTG 490 students being named winners of the Americas Region in the 2011 Google Online Marketing Challenge.  On behalf of Larissa Cookson, Lindsay Keller, and…

Read More Google Challenge Americas Regional Winners Visit the Googleplex

Tweet Do you want to participate in the 2012 Google Online Marketing Challenge?  If so read the online challenge information for students and learn about the Challenge.  Check out the 2011 winners from JMU and the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge…

Read More MKTG 490 and the 2012 Google Online Marketing Challenge

Tweet Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge!  In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries.   To be one of the top five…

Read More JMU Students Named Winner of the 2011 Google Challenge

Tweet Congratulations to my esteemed colleague and dear friend, Dr. Jim Jansen an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University, on the release of his book Understanding Sponsored Search: Core Elements of Keyword Advertising. I met Jim in 2008 when we participated in the inaugural Google Online…

Read More Understanding Sponsored Search: by Jim Jansen