Tweet Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge! In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries. To be one of the top five…
Read More JMU Students Named Winner of the 2011 Google ChallengeTweet Congratulations to my esteemed colleague and dear friend, Dr. Jim Jansen an associate professor with the College of Information Sciences and Technology at The Pennsylvania State University, on the release of his book Understanding Sponsored Search: Core Elements of Keyword Advertising. I met Jim in 2008 when we participated in the inaugural Google Online…
Read More Understanding Sponsored Search: by Jim JansenTweet “Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled, and hard-working stars.” Larry Page, Google Co-founder The Google University Programs Team has developed a set of informative job resources exclusively for students. Google has a dedicated…
Read More Resources for Job and Internship Opportunities at Google and Other High-Tech CompaniesTweet This semester I had the opportunity to work with 15 very talented marketing students as they tackled the 2011 Google Online Marketing Challenge in my MKTG 490 course. As soon I learn about the Challenge results later this summer, I will provide a more detailed blog post about the outcomes of their experience. For…
Read More The 2011 Google Online Marketing Challenge Cohort at James Madison UniversityTweet Do you want to participate in the 2011 Google Online Marketing Challenge at JMU? If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke,…
Read More MKTG 490 and the 2011 Google Online Marketing Challenge at JMU