James Madison Marketing Students

Tweet I am delighted to announce another layer of digital marketing growth at JMU.  We started with the Madison Digital Marketing Experience and we now have an exciting experiential learning opportunity with marketing analytics. Dr. Angela Hausman [Hausman and Associates], a JMU Visiting Assistant Professor of Marketing, is running a Google Analytics Contest in her MKTG…

Read More Google Analytics Judges Needed

Tweet Thirteen judges helped determine the winner and finalist for the 2018 Madison Digital Marketing Experience.  To ensure a broad spectrum of perspectives, judges represented eight different companies with positions at all levels of digital marketing, from intern-level to C-level. Four judges have 10+ years of experience with SEM, five have 3-5 years,  and four have…

Read More The 2018 Madison Digital Marketing Experience (MDME) Winner and Finalist

Tweet This semester in my MKTG 384 course, students were challenged to develop an IMC Plan for a snack bar.  Based on our research, we determined that there are over 50 brands alone just in the U.S.  Among those brands, these were the top snack bars in the consideration set of Millennials. Student teams selected…

Read More JMU IMC Plan Awards for MKTG 384 Students from Spring 2018

Tweet My Integrated Marketing Communications (MKTG 384) student teams were challenged to develop a creative team name and then photograph the team from both a professional and creative perspective. Students voted for their favorites and I am pleased to announce the spring 2018 winners. Congratulations to Living Lavish for Most Creative Team Name and Best…

Read More The Winning Professional and Creative Photos for Spring 2018 IMC Teams

Tweet MKTG 384 students from my fall semester class had a very challenging project where they developed an integrated marketing communications plan for the Sierra Club. The plans aimed to increase membership at two different levels (Members and Wilderness Guardians) as well as help Sierra Club advocates become more engaged in the organization and motivated…

Read More Fall 2017 “Best IMC Plan in Class” and MVP Awards for MKTG 384

Tweet   “Instead of worrying about what you cannot control, shift your energy to what you can create.” Roy T. Bennett Roy T. Bennett’s quote inspired me greatly after I learned about Google’s discontinuation of the GOMC (Google Online Marketing Challenge) on August 1, 2017.  Since that time, I dedicated a lot of thought, time,…

Read More The Madison Digital Marketing Experience (MDME) at James Madison University

Tweet Ashley Cozier Connor is a JMU Marketing Alum from the class of 2009 and presently works as Team Lead, Senior Director of Sales at eMarketer.  Ashley asked me to pass along some exciting opportunities in their New York city offices.  eMarketer is looking to hire qualified individuals for the following positions: Customer Success Manager…

Read More Ashley Cozier Conner from eMarketer

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

Read More The 2017 Google Online Marketing Challenge Experience at JMU

Tweet My spring 2017 students in MKTG 384 demonstrated very thoughtful IMC plans that were full of creativity.  Every team truly did a wonderful job! At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations.  I am pleased to announce that four teams are receiving recognition this semester…

Read More Four Teams Earn IMC Plan Awards for Spring 2017 in MKTG 384

Tweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified.  The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…

Read More AdWords Certifications from the JMU GOMC Class of 2017