James Madison Marketing Students

Tweet Congratulations to Christine Provino for being named the 2016 recipient of the Workshop Digital Outstanding JMU Internet Marketing Student Scholarship.  After graduation from JMU, Christine will begin work at Workshop Digital, LLC as a PPC Associate.

Read More Christine Provino Wins the 2016 Workshop Digital Outstanding JMU Internet Marketing Student Scholarship

Tweet As is customary in my MKTG 384 class, students vote for the “Best IMC Plan” after viewing all presentations.  Congratulations to Titan Agency for earning the “Best IMC Plan in Class” award for the spring 2016 semester! Based on student votes, the spring 2016 runner up is Xpected Xcellence!   Congratulations to all teams…

Read More Winner of the “Best IMC Plan in Class” Award for the Spring 2016 Semester

Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University.  There were some big changes to MKTG 477 in 2016.  As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past.  Another change was…

Read More The JMU GOMC Class of 2016 Completes Their Journey

Tweet Congratulations to the JMU Ad Club (Madison American Advertising Federation) for their highest placement ever in the American Advertising Federation’s District 3 National Student Advertising Competition (NSAC).  The JMU Ad Club competed against schools from Virginia, North Carolina, and South Carolina, ranking 4th overall with their “Caps Off to You” Campaign for Snapple. Thank…

Read More JMU Ad Club Wins 4th Place in District 3 of the AAF National Student Advertising Competition

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team.  In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement  in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

Read More AdWords Certifications from the JMU GOMC Class of 2016

Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) and the CoB Diversity Council introduced their first MLK Day of Service, inclusive of many CoB students, organizations, and faculty members. All of the students in my MKTG 477 class braved the cold and came together to make a difference for a…

Read More JMU Marketing Students Help Local Non-Profit in the First College of Business MLK Day of Service

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU

Tweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux.  If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…

Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”

Tweet I am seeking talented JMU students with an interest in participating in the 2015 DMAW/EF Collegiate MAXI Oral Case Competition Challenge.  Last year, I coached three JMU marketing students who won the first place gold award in the 2014 competition about the World Wildlife Fund. This year, students have an opportunity to select from…

Read More The DMAW/EF Announces the 2015 Collegiate MAXI Oral Case Competition Challenge

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team