James Madison Marketing Students

Tweet Jordan Kimball was a student in my MKTG 384 course (Integrated Marketing Communications) at JMU during the spring 2016 semester.  After learning that Jordan was one of 40 students selected nationwide to participate in the Marketing EDGE Collegiate Summit, I wanted to hear all about her experience.  Jordan kindly shared her perspectives for an…

Read More Jordan Kimball’s Experience at the 2016 Marketing EDGE Collegiate Summit

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

Read More JMU Wins Bronze in 2015-16 Collegiate ECHO

Tweet After evaluating thousands of accounts and reports, Google announced the 2016 winners of the ninth running of the Google Online Marketing Challenge (GOMC). I am delighted to report that James Madison University students in the College of Business earned top placements in all three competitive categories of the GOMC:  AdWords Business, Social Impact, and…

Read More Sweet Sweep for JMU in the 2016 Google Online Marketing Challenge

Tweet Congratulations to Christine Provino for being named the 2016 recipient of the Workshop Digital Outstanding JMU Internet Marketing Student Scholarship.  After graduation from JMU, Christine will begin work at Workshop Digital, LLC as a PPC Associate.

Read More Christine Provino Wins the 2016 Workshop Digital Outstanding JMU Internet Marketing Student Scholarship

Tweet As is customary in my MKTG 384 class, students vote for the “Best IMC Plan” after viewing all presentations.  Congratulations to Titan Agency for earning the “Best IMC Plan in Class” award for the spring 2016 semester! Based on student votes, the spring 2016 runner up is Xpected Xcellence!   Congratulations to all teams…

Read More Winner of the “Best IMC Plan in Class” Award for the Spring 2016 Semester

Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University.  There were some big changes to MKTG 477 in 2016.  As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past.  Another change was…

Read More The JMU GOMC Class of 2016 Completes Their Journey

Tweet Congratulations to the JMU Ad Club (Madison American Advertising Federation) for their highest placement ever in the American Advertising Federation’s District 3 National Student Advertising Competition (NSAC).  The JMU Ad Club competed against schools from Virginia, North Carolina, and South Carolina, ranking 4th overall with their “Caps Off to You” Campaign for Snapple. Thank…

Read More JMU Ad Club Wins 4th Place in District 3 of the AAF National Student Advertising Competition

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team.  In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement  in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

Read More AdWords Certifications from the JMU GOMC Class of 2016

Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) and the CoB Diversity Council introduced their first MLK Day of Service, inclusive of many CoB students, organizations, and faculty members. All of the students in my MKTG 477 class braved the cold and came together to make a difference for a…

Read More JMU Marketing Students Help Local Non-Profit in the First College of Business MLK Day of Service

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU