James Madison Marketing Students

Tweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux.  If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…

Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”

Tweet I am seeking talented JMU students with an interest in participating in the 2015 DMAW/EF Collegiate MAXI Oral Case Competition Challenge.  Last year, I coached three JMU marketing students who won the first place gold award in the 2014 competition about the World Wildlife Fund. This year, students have an opportunity to select from…

Read More The DMAW/EF Announces the 2015 Collegiate MAXI Oral Case Competition Challenge

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team

Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV

Tweet Congratulations to KREATE Marketing for earning the top award for the spring 2015 semester! As is customary in my Integrated Marketing Communications class (MKTG 384) at James Madison University, students vote for the “Best IMC Plan” after viewing all presentations in their section.  There were sixteen teams in my two sections this semester.  Based…

Read More Spring 2015 Best IMC Plan in Class Awards

Tweet Fifteen James Madison University students recently passed the HootSuite Certification Professionals Exam as part of a HootSuite Social Media Marketing Assignment.  Certification requires an understanding of how to schedule social media updates, track social media performance, manage team and information flow in social media, and work with social media reports. Please join me in congratulating these…

Read More 15 JMU Students Earn Designation as HootSuite Certified Professionals

Tweet For the 2015 Collegiate Effie competition, participants develop a multi-channel IMC plan aimed at engaging back-to-college millennials, 18-24, with the Target brand. Download the Target Brand Challenge – Client Brief for further details and challenge requirements. The competition deadline is April 2, 2015. If you have questions please contact collegiate@effie.org.

Read More The 2015 Collegiate Effie Competition Sponsored by Target

Tweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google…

Read More GOMC Participants from JMU Pass AdWords Certification Exams

Tweet The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as: The history, culture, and business of Google. An introduction to Google’s non-technical and business focused careers.…

Read More #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105

Tweet As is customary in my Integrated Marketing Communications class (MKTG 384), students vote for the “Best IMC Plan” after viewing all presentations in their section. One team deserves special recognition for smokin’ (or perhaps I should say acing!) their presentation so I am awarding one “Best in Course Award” this semester. Congratulations to SMOKIN’…

Read More Fall 2014 Best IMC Plan Awards