James Madison Marketing Students

Tweet Congratulations to the JMU Ad Club (Madison American Advertising Federation) for their highest placement ever in the American Advertising Federation’s District 3 National Student Advertising Competition (NSAC).  The JMU Ad Club competed against schools from Virginia, North Carolina, and South Carolina, ranking 4th overall with their “Caps Off to You” Campaign for Snapple. Thank…

Read More JMU Ad Club Wins 4th Place in District 3 of the AAF National Student Advertising Competition

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team.  In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement  in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

Read More AdWords Certifications from the JMU GOMC Class of 2016

Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) and the CoB Diversity Council introduced their first MLK Day of Service, inclusive of many CoB students, organizations, and faculty members. All of the students in my MKTG 477 class braved the cold and came together to make a difference for a…

Read More JMU Marketing Students Help Local Non-Profit in the First College of Business MLK Day of Service

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU

Tweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux.  If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…

Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”

Tweet I am seeking talented JMU students with an interest in participating in the 2015 DMAW/EF Collegiate MAXI Oral Case Competition Challenge.  Last year, I coached three JMU marketing students who won the first place gold award in the 2014 competition about the World Wildlife Fund. This year, students have an opportunity to select from…

Read More The DMAW/EF Announces the 2015 Collegiate MAXI Oral Case Competition Challenge

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team

Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV

Tweet Congratulations to KREATE Marketing for earning the top award for the spring 2015 semester! As is customary in my Integrated Marketing Communications class (MKTG 384) at James Madison University, students vote for the “Best IMC Plan” after viewing all presentations in their section.  There were sixteen teams in my two sections this semester.  Based…

Read More Spring 2015 Best IMC Plan in Class Awards

Tweet Fifteen James Madison University students recently passed the HootSuite Certification Professionals Exam as part of a HootSuite Social Media Marketing Assignment.  Certification requires an understanding of how to schedule social media updates, track social media performance, manage team and information flow in social media, and work with social media reports. Please join me in congratulating these…

Read More 15 JMU Students Earn Designation as HootSuite Certified Professionals