James Madison Marketing Students

Tweet Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge!  In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries.   To be one of the top five…

Read More JMU Students Named Winner of the 2011 Google Challenge

Tweet This semester I had the opportunity to work with 15 very talented  marketing students as they tackled the 2011 Google Online Marketing Challenge in my MKTG 490 course. As soon I learn about the Challenge results later this summer, I will provide a more detailed blog post about the outcomes of their experience.   For…

Read More The 2011 Google Online Marketing Challenge Cohort at James Madison University

Tweet I wish to recognize 36 James Madison University students from my spring  2011 MKTG 470 and MKTG 490 classes for passing the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena.  …

Read More 36 JMU Marketing Students Pass the Certified eMarketing Associate Exam

Tweet Given the success from the first blog about anything assignment in my MKTG 470 class, I decided to give it a second shot.  Below are some interesting posts from my spring 2011 students.   Enjoy! Lauren Appleton complied a list of 60 things every JMU student should do before graduation.  I got teary eyed thinking…

Read More The “Blog About Anything” Assignment Take Two — Action!

Tweet Jessica Jacklin, one of my rockstar JMU Marketing alums and current Associate at BBDO, is looking for some rockstar JMU students who want to break into the world of advertising.  BBDO just won the Arby’s account so they are hiring for an AAE or an AE in NYC. BBDO is the largest agency in…

Read More One of my Former JMU Rockstars Seeks a New Rockstar for BBDO

Tweet To help my spring 2011 MKTG 470 students improve the quality of their blogs and prepare for the end-of-semester peer review, each student is assigned a “JMU blog partner”. Blog partners are encouraged to develop a strategy for critiquing each others blog posts and providing feedback throughout the semester.  Blog partners may want to…

Read More James Madison Marketing Blog Post Partners – Spring 2011

Tweet Christine Harriger, from JMU’s Career and Academic Planning (CAP), will be in Zane Showker Room 219 for walk-ins on Thursday afternoons from 2-4:30.  She will meet with students on a walk-in basis regarding career-related assistance.  If you can’t make it during those times, call 540-568-6555 to make an appointment with Christine in Wilson 301.

Read More Career and Academic Planning Visits CoB Each Thursday

Tweet Follow my MKTG 470 class in Twitter.  The students enrolled in my spring 2011 sections are as follows: Andrew Adams AndrewcAdams Lauren Appleton lapple10 Cynthia Bremner SeaBrem Kaitlyn Burrows kaitlynburrows Elyce Carnali elyceacarnali Danielle Cassagnol drc_mktgmusings Brad Childers childebk Jennifer Cohen JenniferCohenA Timothy Dietz tim_dietz Mackenzie Esposito BlondeDuke Jessica Goldberg jesgoldberg Max Greenhood maxgreenhood…

Read More Twitter IDs for my MKTG 470 Students – Spring 2011

Tweet I am proud to present the websites for my spring 2011 James Madison marketing students enrolled in MKTG 470. Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  During the next week, my students will begin transforming their WordPress site into a unique creation.  At first,…

Read More James Madison Marketing Student Websites for Spring 2011

Tweet On behalf of the James Madison marketing students, I wish to thank Rami Perry from Emma Email Marketing.  Rami was instrumental in providing an opportunity for my MKTG 470 students to gain real world experience with e-mail marketing.   The students worked in teams in order to complete a short e-mail marketing newsletter assignment using…

Read More Thank you to Emma Email Marketing