JMU

by 0 comments on "The 2017 Google Online Marketing Challenge Experience at JMU"

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

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by 0 comments on "Prepared to Make the Difference: Three Ideas to Help You Make a Really Big Difference"

Tweet My faculty commencement address to the JMU College of Business. Class of 2017, Congratulations!    You did it! In the College of Business, we have a slogan…Prepared to Make the Difference.    It means you are ready to hit the ground running and have grown closer to becoming a professional.    You learned business fundamentals,…

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by 0 comments on "Fall 2016 “Best IMC Plan in Class” Awards"

Tweet “Best IMC Plan” awards are a tradition in my Integrated Marketing Communications class (MKTG 384) at JMU.  At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations in their section.  Based on the student votes, our fall 2016 runners-up and winners are presented below, along with excerpted…

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by 0 comments on "JMU Dukes win Gold at Fall 2016 DMAW/EF Collegiate MAXI"

Tweet Lynn Radocha (Team Captain), Nicole Carothers, Briana Cifelli, and Bryce Pangman won first place in the Fall 2016 Direct Marketing Association of Washington’s Educational Foundation (DMAW/EF) Collegiate MAXI competition.  I had the pleasure of working with this JMU team during the fall 2016 semester as they prepared for this five-state regional case competition about…

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by 0 comments on "Mariam Bekele Reflects on the 2016 Diversity & Inclusion Mini-Conference at Advertising Week New York"

Tweet Mariam Bekele was a student in my MKTG 384 class (Integrated Marketing Communications) and a member of the JMU College of Business winning team that captured the 3rd Place Bronze Award in the 2015-16 Marketing EDGE Collegiate ECHO Competition. Mariam recently attended the 2016 Diversity & Inclusion Mini-Conference at Advertising Week New York.  In…

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by 2 comments on "JMU Wins Bronze in 2015-16 Collegiate ECHO"

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

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by 0 comments on "Disney College Program (DCP) Tips from a JMU Student"

Tweet As I was exploring some research articles about Disney, I discovered the Disney College Program (DCP).  Through my colleagues in the Hart School of Hospitality, Sport, and Recreation Management, Dr. Michael O’Fallon and Dr. Reginald Foucar-Szocki, I learned that JMU has sent many students to Disney, including Alexis “Lexi” Moyer , a senior majoring in…

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