Madison Digital Marketing Experience

Tweet Thirteen judges helped determine the winner and finalist for the 2018 Madison Digital Marketing Experience.  To ensure a broad spectrum of perspectives, judges represented eight different companies with positions at all levels of digital marketing, from intern-level to C-level. Four judges have 10+ years of experience with SEM, five have 3-5 years,  and four have…

Read More The 2018 Madison Digital Marketing Experience (MDME) Winner and Finalist

Tweet Through a generous donation of prizes from Silverback Strategies students in my MKTG 477 class were motivated to perform well on my very challenging final exam.  Briana Cifelli was the 2018 grand prize winner for achieving the highest score in the class.  Briana is a senior marketing major with a minor in Honors Interdisciplinary Studies.  She recently completed her honors…

Read More The Fourth Annual Silverback Strategies AdWords Test Challenge

Tweet Continuing the tradition of donating our day to the community, students in my Digital Marketing Practicum course (MKTG 477) participated in the 3rd Annual JMU College of Business Martin Luther King Jr. (MLK) Day of Service. We started the day by giving a gift for the Food Pantry at Massanutten Presbyterian Church.  Alex Goldfarb…

Read More Marketing Students Donate Goods and Marketing Services in 3rd MLK Day of Service

Tweet   “Instead of worrying about what you cannot control, shift your energy to what you can create.” Roy T. Bennett Roy T. Bennett’s quote inspired me greatly after I learned about Google’s discontinuation of the GOMC (Google Online Marketing Challenge) on August 1, 2017.  Since that time, I dedicated a lot of thought, time,…

Read More The Madison Digital Marketing Experience (MDME) at James Madison University