Marketing

Tweet My faculty commencement address to the JMU College of Business. Class of 2017, Congratulations!    You did it! In the College of Business, we have a slogan…Prepared to Make the Difference.    It means you are ready to hit the ground running and have grown closer to becoming a professional.    You learned business fundamentals,…

Read More Prepared to Make the Difference: Three Ideas to Help You Make a Really Big Difference

Tweet I have been pondering various marketing dimensions of the recent Presidential campaign.  A July 2016 Advertising Age predicted that the better candidate doesn’t win, the better marketer does.  Some great learning opportunities can be found via leaders from the academic and practitioner community in “Marketing Experts Dissect the Outcome of the Presidential Race“, published…

Read More Marketing in the 2016 Presidential Election

Tweet Every Monday I read Google’s Weekly Thought Starter from Think with Google.  In this week’s series, Google illustrates the cross-device click-stream data of seven participants from a study conducted Luth Research, U.S.. The analysis of digital activity from study participants yielded seven key insights about the very complex nature of consumer search. Location and…

Read More The Non-linear Path of Consumer Search

Tweet Are you an exceptional student who might benefit from a mentor? Are you looking for an opportunity to visit several greater Washington area organizations? Would you like to build your network of professional contacts? Do you want to gain a better understanding of the direct and interactive marketing industry? Have you competed in a…

Read More 2016 DMAW/EF Mentor for a Day Program

Tweet The DMAW/EF is offering one lucky student a terrific opportunity to learn more about direct marketing. During a complimentary one-on-one Lunch ‘n Learn, the winning student will have a chance to sit down and pick the brains of a renowned direct marketer, Brian Brilliant, founder of Brilliant Communications, an award-winning direct response agency. Brian…

Read More Complimentary DMAW/EF One-on-One Lunch ’n Learn

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

Read More JMU Wins Bronze in 2015-16 Collegiate ECHO

Tweet Hard work really does pay off. Alex Adley and Morgan Foran were students in my Integrated Marketing Communications course (MKTG 384) last year.  They each won a scholarship from Marketing EDGE because of their overall performance in the course, which included the creation of an integrated marketing communications plan for DIRECTV. Marketing EDGE (Educate-Develop-Grow-Employ)…

Read More Two JMU Marketing Students Win Scholarships from Marketing EDGE

Tweet One of my students recently asked if I had any book recommendations regarding creative and strategic  copyrighting for Advertising.  Here are a few of my recommendations: The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells Copyrighting Handbook: The Ultimate Guide To Copywriting Tricks For Selling Millions Copyrighting Creativity: Creative Values, Cultural Heritage…

Read More Good Copyrighting Books

Tweet Where should I apply if I want to work at an agency? What are some of the top agencies in the marketing industry? What are the agencies located close to JMU? These are some of the questions I often hear from my students at James Madison University.  To point my students in the right…

Read More A Listing of Select Advertising, Digital, and Direct Marketing Agencies

Tweet Thank you to Joyce Krech for inviting me as a presenter in the  Shenandoah Valley Small Business Development Center (SV SBDC) monthly speaker series. Listed below are some of the resources included in my December 12, 2014 presentation to the SV SBDC about “Finding Customers Through Search Engine Marketing“. Google Ad Grants is the…

Read More Finding Customers Through Search Engine Marketing