Marketing EDGE

Tweet Jordan Kimball was a student in my MKTG 384 course (Integrated Marketing Communications) at JMU during the spring 2016 semester.  After learning that Jordan was one of 40 students selected nationwide to participate in the Marketing EDGE Collegiate Summit, I wanted to hear all about her experience.  Jordan kindly shared her perspectives for an…

Read More Jordan Kimball’s Experience at the 2016 Marketing EDGE Collegiate Summit

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

Read More JMU Wins Bronze in 2015-16 Collegiate ECHO

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team

Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV

Tweet Marketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry. Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you…

Read More Marketing EDGE Programs for Spring and Summer (2015)

Tweet My spring 2014 students at James Madison University participated in the *Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communications (MKTG 384) course.  Each team developed marketing plans, using direct and interactive channels, with a goal of increasing the number of orders driven through a Domino’s Mobile App.  They also created a…

Read More How to Excel in the 2014 Collegiate ECHO Marketing Challenge: Advice from JMU Winners