Tweet Lynn Radocha (Team Captain), Nicole Carothers, Briana Cifelli, and Bryce Pangman won first place in the Fall 2016 Direct Marketing Association of Washington’s Educational Foundation (DMAW/EF) Collegiate MAXI competition. I had the pleasure of working with this JMU team during the fall 2016 semester as they prepared for this five-state regional case competition about…
Read More JMU Dukes win Gold at Fall 2016 DMAW/EF Collegiate MAXITweet Mariam Bekele was a student in my MKTG 384 class (Integrated Marketing Communications) and a member of the JMU College of Business winning team that captured the 3rd Place Bronze Award in the 2015-16 Marketing EDGE Collegiate ECHO Competition. Mariam recently attended the 2016 Diversity & Inclusion Mini-Conference at Advertising Week New York. In…
Read More Mariam Bekele Reflects on the 2016 Diversity & Inclusion Mini-Conference at Advertising Week New YorkTweet After evaluating thousands of accounts and reports, Google announced the 2016 winners of the ninth running of the Google Online Marketing Challenge (GOMC). I am delighted to report that James Madison University students in the College of Business earned top placements in all three competitive categories of the GOMC: AdWords Business, Social Impact, and…
Read More Sweet Sweep for JMU in the 2016 Google Online Marketing ChallengeTweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University. There were some big changes to MKTG 477 in 2016. As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past. Another change was…
Read More The JMU GOMC Class of 2016 Completes Their JourneyTweet Congratulations to the JMU Ad Club (Madison American Advertising Federation) for their highest placement ever in the American Advertising Federation’s District 3 National Student Advertising Competition (NSAC). The JMU Ad Club competed against schools from Virginia, North Carolina, and South Carolina, ranking 4th overall with their “Caps Off to You” Campaign for Snapple. Thank…
Read More JMU Ad Club Wins 4th Place in District 3 of the AAF National Student Advertising CompetitionTweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux. If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…
Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”Tweet I am seeking talented JMU students with an interest in participating in the 2015 DMAW/EF Collegiate MAXI Oral Case Competition Challenge. Last year, I coached three JMU marketing students who won the first place gold award in the 2014 competition about the World Wildlife Fund. This year, students have an opportunity to select from…
Read More The DMAW/EF Announces the 2015 Collegiate MAXI Oral Case Competition ChallengeTweet Marketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry. Check out the listing of job, internship, and scholarship opportunities below. Note there are varying deadlines associated with their programs. If you…
Read More Marketing EDGE Programs for Spring and Summer (2015)Tweet Where should I apply if I want to work at an agency? What are some of the top agencies in the marketing industry? What are the agencies located close to JMU? These are some of the questions I often hear from my students at James Madison University. To point my students in the right…
Read More A Listing of Select Advertising, Digital, and Direct Marketing AgenciesTweet For the 2015 Collegiate Effie competition, participants develop a multi-channel IMC plan aimed at engaging back-to-college millennials, 18-24, with the Target brand. Download the Target Brand Challenge – Client Brief for further details and challenge requirements. The competition deadline is April 2, 2015. If you have questions please contact collegiate@effie.org.
Read More The 2015 Collegiate Effie Competition Sponsored by Target