Marketing Students

Tweet Project Yellow Light, Hunter Garner Scholarship, is a national film competition where students create a 25 or 55 second video warning their peers of the dangers of distracted driving.  There are two levels to the contest – college and high school – each receiving cash prizes of $5000 (1st), $2000 (2nd ) and $1000…

Read More National Film Competition Through Project Yellow Light

Tweet I am very happy to present the web sites from my fall 2013 students enrolled in MKTG 470 at JMU.  My students purchased 12-month economy hosting plans and .com domain names using  GoDaddy.com. During the next few weeks, my students will begin transforming their WordPress site into unique creations.  They will establish a site…

Read More James Madison Marketing Student Websites for Fall 2013

Tweet To help my spring 2013 MKTG 470 students improve the quality of their websites and prepare for the end-of-semester peer review, each student is randomly assigned a “blog partner”. Blog partners are encouraged to work informally together and provide feedback throughout the semester.  Partners may want to “pre-grade each other’s blog posts” before they…

Read More James Madison Marketing Blog Partners – Spring 2013

Tweet I am very happy to present the websites from my spring 2013 James Madison marketing students enrolled in MKTG 470.  My students purchased hosting plans and .com domain names using  GoDaddy.com. During the next few weeks, my students will begin transforming their WordPress site into a unique creation.  At first, they will learn how…

Read More James Madison Marketing Student Websites for Spring 2013

Tweet Matthew Dixon, a former JMU marketing student of mine and currently a Sales Associate for the  New York Yankees, reached out to me to share some outcomes associated with being a JMU marketing major.  With his permission, I am sharing his e-mail message below in order to reach some of our current marketing students. Dr.…

Read More Sales and Networking Through LinkedIn: Perspectives from a JMU Marketing Alum

Tweet Allison Mays, from the Martin Agency, recently sent me some information about their upcoming student workshop.  I am pasting it below in order to help her get the word out about this amazing experience.  I have heard nothing but great things about their workshop so I encourage you to apply if interested.  Note that…

Read More The Martin Agency 2012 Student Workshop

Tweet When my son started kindergarten, his class was challenged to collect as many boxtops (a.k.a., Boxtop$ for Education) as possible.  For every boxtop turned in, his school would earn 10 cents.  I went through everything in my fridge, freezer, and pantry and gave him all of the boxtops I could find from participating products.…

Read More Boxtops for Education & Labels for Education – Collecting Boxtop$ and Labels

Tweet Twenty-one James Madison University students  recently passed the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena. All students listed below have passed the certification exams and are now Certified eMarketing Associates. …

Read More 21 JMU Marketing Students Pass the Certified eMarketer Associate Examination

Tweet Lately I’ve had quite a few students ask me for advice about interviewing for marketing positions.  The most common questions I get are something along the lines of “How can I best prepare for my interview at XYZ company?” and “How do I stand out among all of the other interviewees trying to get…

Read More My $0.02 on Interviewing for Marketing Positions

Tweet I wish to recognize 36 James Madison University students from my spring  2011 MKTG 470 and MKTG 490 classes for passing the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena.  …

Read More 36 JMU Marketing Students Pass the Certified eMarketing Associate Exam