Marketing

Tweet During the fall 2014 semester in my MKTG 384 course, students were offered an opportunity to earn a few extra credit points through a HootSuite Certification Assignment. One part of this assignment entailed students passing a certification exam to showcase knowledge about social media marketing.  Topics included scheduling social media updates, tracking social media…

Read More 18 JMU Marketing Students Earn Designation as HootSuite Certified Professionals

Tweet My spring 2014 students at James Madison University participated in the *Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communications (MKTG 384) course.  Each team developed marketing plans, using direct and interactive channels, with a goal of increasing the number of orders driven through a Domino’s Mobile App.  They also created a…

Read More How to Excel in the 2014 Collegiate ECHO Marketing Challenge: Advice from JMU Winners

Tweet Amazon’s Trade-in Program looks like a great way to get up to 75% Back When You Sell Them Your Books.  The program is fast, easy, convenient, and includes free shipping (even if they don’t accept your book and need to return it to you.  I wish they had programs like these when I was…

Read More Amazon’s Trade-in Program for Selling Used Textbooks

Tweet Malcom McCutcheon is one of my former students from the time when I was an Assistant Professor of Marketing at Old Dominion University.  Malcom worked as a digital marketing consultant and creative director and has served a full spectrum of clients since 1996. He is the founder of Bossa Nova Interactive, a digital marketing…

Read More How to NOT SUCK at Social Media – A Beginner’s Guide for Business by Malcom McCutcheon

Tweet There are times when I think about how grateful I am for my Army of Technological Angels.  These are the wonderful people who have always been there for me when I needed technological assistance regarding one of my professional endeavors.  Everyone working in marketing should cultivate relationships with others who have lots of technological…

Read More A Shout Out to My Army of Technological Angels

Tweet Google is offering an all-expense-paid program at Google Sydney in Australia for up to 30 current undergraduate students. The 2013  AdCamp includes a collaborative curriculum focused on advertising insights and select Google products.  This program allows AdCamp participants to compete in an advertising case competition, meet Googlers and interns, and build a peer network…

Read More 2013 Google AdCamp, Australia

Tweet Jack Morton’s slideshare presentation provides marketing tips for making the most of Facebook’s Timeline feature.  Facebook Timeline, which was introduced in early 2012, has some really interesting implications for branding and advertising products.  View the slides below to learn more. Marketer’s Guide To Facebook Timeline: Tips for Brands and Marketers For The 2012 Changes…

Read More How to Use Facebook’s Timeline for Marketing

Tweet Each new year ushers in a corresponding set of new marketing buzzwords.  Value justification, real-time, attribution, and personalization were in the top of the list for 2010 according to Marketing Jive.  Five years ago we were hearing a lot about ROI,lead-gen, relationship marketing, customer centric,and consumer initiated marketing.  So what are we likely to…

Read More Some Marketing Buzzwords for 2012