Theresa Clarke

Tweet My faculty commencement address to the JMU College of Business. Class of 2017, Congratulations!    You did it! In the College of Business, we have a slogan…Prepared to Make the Difference.    It means you are ready to hit the ground running and have grown closer to becoming a professional.    You learned business fundamentals,…

Read More Prepared to Make the Difference: Three Ideas to Help You Make a Really Big Difference

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

Read More JMU Wins Bronze in 2015-16 Collegiate ECHO

Tweet Hard work really does pay off. Alex Adley and Morgan Foran were students in my Integrated Marketing Communications course (MKTG 384) last year.  They each won a scholarship from Marketing EDGE because of their overall performance in the course, which included the creation of an integrated marketing communications plan for DIRECTV. Marketing EDGE (Educate-Develop-Grow-Employ)…

Read More Two JMU Marketing Students Win Scholarships from Marketing EDGE

Tweet Thank you to Joyce Krech for inviting me as a presenter in the  Shenandoah Valley Small Business Development Center (SV SBDC) monthly speaker series. Listed below are some of the resources included in my December 12, 2014 presentation to the SV SBDC about “Finding Customers Through Search Engine Marketing“. Google Ad Grants is the…

Read More Finding Customers Through Search Engine Marketing

Tweet During the fall 2014 semester in my MKTG 384 course, students were offered an opportunity to earn a few extra credit points through a HootSuite Certification Assignment. One part of this assignment entailed students passing a certification exam to showcase knowledge about social media marketing.  Topics included scheduling social media updates, tracking social media…

Read More 18 JMU Marketing Students Earn Designation as HootSuite Certified Professionals

Tweet My spring 2014 students at James Madison University participated in the *Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communications (MKTG 384) course.  Each team developed marketing plans, using direct and interactive channels, with a goal of increasing the number of orders driven through a Domino’s Mobile App.  They also created a…

Read More How to Excel in the 2014 Collegiate ECHO Marketing Challenge: Advice from JMU Winners

Tweet There are times when I think about how grateful I am for my Army of Technological Angels.  These are the wonderful people who have always been there for me when I needed technological assistance regarding one of my professional endeavors.  Everyone working in marketing should cultivate relationships with others who have lots of technological…

Read More A Shout Out to My Army of Technological Angels