MKTG 384

Tweet MKTG 384 students from my fall semester class had a very challenging project where they developed an integrated marketing communications plan for the Sierra Club. The plans aimed to increase membership at two different levels (Members and Wilderness Guardians) as well as help Sierra Club advocates become more engaged in the organization and motivated…

Read More Fall 2017 “Best IMC Plan in Class” and MVP Awards for MKTG 384

Tweet As a group assignment, students in my Integrated Marketing Communications (MKTG 384) course were tasked with submitting two photos of their project team.  One photo was designated as the team’s Professional Photo and the other was the Creative Photo. After conducting a vote to determine the class favorites, I am pleased to announce the…

Read More The Winning Professional and Creative Photos for Fall 2017 IMC Teams

Tweet My spring 2017 students in MKTG 384 demonstrated very thoughtful IMC plans that were full of creativity.  Every team truly did a wonderful job! At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations.  I am pleased to announce that four teams are receiving recognition this semester…

Read More Four Teams Earn IMC Plan Awards for Spring 2017 in MKTG 384

Tweet “Best IMC Plan” awards are a tradition in my Integrated Marketing Communications class (MKTG 384) at JMU.  At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations in their section.  Based on the student votes, our fall 2016 runners-up and winners are presented below, along with excerpted…

Read More Fall 2016 “Best IMC Plan in Class” Awards

Tweet On August 11, 2016, Marketing EDGE announced the winners of the 2015-16 Marketing EDGE Collegiate ECHO Challenge. I am pleased to report that the team of Dorothy Capasso (Team Leader), Allie Hammond, Joseph Scully, Mitchell Meyers, and Mariam Bekele captured the 3rd Place Bronze Award in the undergraduate division.  The team developed an integrated…

Read More JMU Wins Bronze in 2015-16 Collegiate ECHO

Tweet As is customary in my MKTG 384 class, students vote for the “Best IMC Plan” after viewing all presentations.  Congratulations to Titan Agency for earning the “Best IMC Plan in Class” award for the spring 2016 semester! Based on student votes, the spring 2016 runner up is Xpected Xcellence!   Congratulations to all teams…

Read More Winner of the “Best IMC Plan in Class” Award for the Spring 2016 Semester

Tweet This is a photo of some of my MKTG 384 students catching their breath and slowing down their heart rates after a one-of-a-kind experience learning about fear appeals. In the middle of showing a very gruesome and shocking ad, blaring fire alarms started going off in the building. You had to be there to…

Read More You had to be in my 2:00pm section of MKTG 384 to believe this…

Tweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux.  If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…

Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team

Tweet Among the 200+ teams from around the nation, the JMU team of John Bassford, Alex Dixon, Kevin Harmon, and Kelsey Hinkle captured the 3rd Place Bronze Award in the 2014-15 Marketing EDGE Collegiate ECHO Challenge by DIRECTV. The Collegiate ECHO Challenge is administered by Marketing EDGE, a nonprofit organization whose mission is to Educate,…

Read More Seven JMU Teams Win Awards in Marketing EDGE Collegiate ECHO Challenge by DIRECTV