MKTG 384

Tweet As is customary in my Integrated Marketing Communications class (MKTG 384), students vote for the “Best IMC Plan” after viewing all presentations in their section. One team deserves special recognition for smokin’ (or perhaps I should say acing!) their presentation so I am awarding one “Best in Course Award” this semester. Congratulations to SMOKIN’…

Read More Fall 2014 Best IMC Plan Awards

Tweet Congratulations to my former MKTG 384 students for recently winning the Fall 2014 Direct Marketing Association of Washington Educational Foundation’s Collegiate Maxi Competition. The team of Lauren Crain, Dan Frohelich, and Patrick Shamburger developed and presented an integrated marketing communications plan for the World Wildlife Fund’s (WWF) Earth Hour, an annual event where people…

Read More Lauren Crain, Dan Frohelich, and Patrick Shamburger Win Gold in the Fall 2014 DMAW EF Collegiate Maxi

Tweet My spring 2014 students at James Madison University participated in the *Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communications (MKTG 384) course.  Each team developed marketing plans, using direct and interactive channels, with a goal of increasing the number of orders driven through a Domino’s Mobile App.  They also created a…

Read More How to Excel in the 2014 Collegiate ECHO Marketing Challenge: Advice from JMU Winners

Tweet In the MKTG 384 (Integrated Marketing Communications ~ a.k.a. IMC) course at James Madison University, one of the requirements is that students must develop an Integrated Marketing Communications Plan.  An IMC Plan is designed to help an organization plan, integrate, execute, evaluate, and control the use of various promotion-mix elements, such as advertising, sales…

Read More Five JMU Teams Excel in Marketing EDGE Collegiate ECHO Competition Sponsored by Domino’s

Tweet Matthew Dixon, a former JMU marketing student of mine and currently a Sales Associate for the  New York Yankees, reached out to me to share some outcomes associated with being a JMU marketing major.  With his permission, I am sharing his e-mail message below in order to reach some of our current marketing students. Dr.…

Read More Sales and Networking Through LinkedIn: Perspectives from a JMU Marketing Alum

Tweet Recently, my MKTG 470 students completed an assignment on social networking.  As part of their assignment, students were required to upload a professional-looking photo into LinkedIn and Twitter.  While most students did a terrific job, a few had some problems with their photo.  As such, I wanted to share a free online tool that…

Read More Need a picture for your social networks?

Tweet The Martin Agency graciously hosts a Student Workshop twice per year in order to give college students a taste of the advertising industry.  Students can apply for the upcoming  January 2011 workshop by submitting the Workshop Application no later than October 29, 2011.  Learn more by visiting martinagency.com and the Martin Agency Student Workshop…

Read More The January 2011 Martin Agency Student Workshop