Tweet Staying current in marketing is a constant challenge. Every day I try to read some articles from the popular press to learn best practices in various aspects of marketing. Aside from resharing in social media, I used to share my favorite readings on https://del.icio.us/theresabclarke but had to find an alternative solution once Delicious was discontinued. I…
Read More Theresa B. Clarke on Marketing from A to ZTweet This is the story of how Kristianna Cory “KC” Hoffman acquired nearly 1,300 boxtops (a.k.a., Boxtop$ for Education) as an extra credit assignment in my MKTG 470 course. KC blew me away when she turned in 1,297 boxtops on the last day of class. The key to her success was successful networking through personal selling, email, and social…
Read More How One of my Students Collected Nearly 1,300 BoxtopsTweet As usual, my MKTG 470 students at JMU completed a major course assignment using Google AdWords. The primary learning objective was to acquire hands-on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment, students developed…
Read More The Fall 2013 Google AdWords Assignment in MKTG 470 at JMUTweet As an application of SEO, my Fall 2013 MKTG 470 students were tasked with learning how to optimize any one web page or blog post within their site using the phrase “JMU experience“. This assignment was introduced at a very interesting time in the semester…just 13 days after Google made an official announcement about…
Read More SEO Assignment Using the Phrase “JMU Experience”Tweet As my Fall 2013 MKTG 470 students are now half way through their Paid Search (PPC) assignment, I thought it would be a good time to share some of my favorite resources for writing good AdWords ad copy. •9 Tips to Write Effective Google AdWords Copy •Tricks to Get the Click •Simple Tweaks Boost…
Read More Tips for Writing Good AdWords Ad CopyTweet Malcom McCutcheon is one of my former students from the time when I was an Assistant Professor of Marketing at Old Dominion University. Malcom worked as a digital marketing consultant and creative director and has served a full spectrum of clients since 1996. He is the founder of Bossa Nova Interactive, a digital marketing…
Read More How to NOT SUCK at Social Media – A Beginner’s Guide for Business by Malcom McCutcheonTweet I am very happy to present the web sites from my fall 2013 students enrolled in MKTG 470 at JMU. My students purchased 12-month economy hosting plans and .com domain names using GoDaddy.com. During the next few weeks, my students will begin transforming their WordPress site into unique creations. They will establish a site…
Read More James Madison Marketing Student Websites for Fall 2013Tweet Sixteen James Madison University marketing students passed the Certified eMarketing Associate (CeMA) examination in May of 2013. CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA). The program provides professional certification to those who demonstrate competency in the e-marketing arena. As stated by the eMarketing Association: The CeMA certification is a substantial credential for students…
Read More 16 JMU Marketing Students Pass the CeMA ExamTweet My Strategic Internet Marketing students at James Madison University recently completed a major course assignment using Google AdWords. The primary learning objective was to acquire hands-on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment,…
Read More Results from the Spring 2013 Google AdWords AssignmentTweet Today my MKTG 470 students were treated to a presentation from a very special JMU Marketing alum ~ Lindsay (Matt) Crone, Senior Creative Editor at The Search Agency. Lindsay shared information about her career path since graduating from JMU in 2008. Her presentation included many useful tips about searching for jobs, positioning yourself professionally…
Read More Lindsay Crone Speaks to Strategic Internet Marketing Classes at JMU