MKTG 470

Tweet To help my spring 2013 MKTG 470 students improve the quality of their websites and prepare for the end-of-semester peer review, each student is randomly assigned a “blog partner”. Blog partners are encouraged to work informally together and provide feedback throughout the semester.  Partners may want to “pre-grade each other’s blog posts” before they…

Read More James Madison Marketing Blog Partners – Spring 2013

Tweet I am very happy to present the websites from my spring 2013 James Madison marketing students enrolled in MKTG 470.  My students purchased hosting plans and .com domain names using  GoDaddy.com. During the next few weeks, my students will begin transforming their WordPress site into a unique creation.  At first, they will learn how…

Read More James Madison Marketing Student Websites for Spring 2013

Tweet These are the Twitter IDs for students enrolled in my spring 2013 Strategic Internet Marketing Course (MKTG 470) at James Madison University. Jessica Alea https://twitter.com/JessicaRoseAlea Megan Anise https://twitter.com/aniseme Frank Ashby https://twitter.com/FrankAshby5 Michael Baker https://twitter.com/ThaBakeShow Ellen Barker https://twitter.com/EllenBarker18 Laetitia Biscos https://twitter.com/Latweetcia Kristen Booth https://twitter.com/kay_booth Anna Bosshard https://twitter.com/AnnaBosshard Rick Brightwell https://twitter.com/Mr_Clean87 Bryan Broscious https://twitter.com/btbroscious Caroline Burger…

Read More Twitter IDs for my Spring 2013 Students at JMU

Tweet Twenty James Madison University marketing students  recently passed the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to those who demonstrate competency in the e-marketing arena.  As stated by the eMarketing Association: The CeMA certification is a substantial credential for students as well as…

Read More 20 James Madison Students Pass the Certified eMarketer Associate Exam

Tweet Matthew Dixon, a former JMU marketing student of mine and currently a Sales Associate for the  New York Yankees, reached out to me to share some outcomes associated with being a JMU marketing major.  With his permission, I am sharing his e-mail message below in order to reach some of our current marketing students. Dr.…

Read More Sales and Networking Through LinkedIn: Perspectives from a JMU Marketing Alum

Tweet Averages of Google Analytics data from students enrolled in my Fall 2012 Strategic Internet Marketing course at James Madison University. Visits – 150.85 Unique Visitors – 118.37 Pageviews – 600.79 Pages/Visit – 3.91 Bounce Rate – 11.7 Avg. Visit Duration – 0:02:32 Percent New Visits – 78.20 % Traffic from Referring Sites – 16.71…

Read More MKTG 470 Class Averages from Google Analytics Data – Fall 2012

Tweet My Strategic Internet Marketing students recently completed a major course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment, students developed skills…

Read More Google AdWords Exercise – Fall 2012

Tweet Google is offering an all-expense-paid program at Google Sydney in Australia for up to 30 current undergraduate students. The 2013  AdCamp includes a collaborative curriculum focused on advertising insights and select Google products.  This program allows AdCamp participants to compete in an advertising case competition, meet Googlers and interns, and build a peer network…

Read More 2013 Google AdCamp, Australia

Tweet I recently completed Google’s Power Searching course and wanted to share a bit about my experience.  I can’t remember where or how I initially heard about this learning opportunity, but I vaguely remember receiving an email or seeing it mentioned in Google Online Courses. The Google Power Searching course was free, but enrollment was…

Read More Google’s Power Searching Course

Tweet Jack Morton’s slideshare presentation provides marketing tips for making the most of Facebook’s Timeline feature.  Facebook Timeline, which was introduced in early 2012, has some really interesting implications for branding and advertising products.  View the slides below to learn more. Marketer’s Guide To Facebook Timeline: Tips for Brands and Marketers For The 2012 Changes…

Read More How to Use Facebook’s Timeline for Marketing