MKTG 470

Tweet I am pleased to present the websites for my fall 2012 James Madison marketing students enrolled in MKTG 470.  Each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  During the next few weeks, my students will begin transforming their WordPress site into a unique creation.  At first, they…

Read More James Madison Marketing Student Websites for Fall 2012

Tweet Twitter IDs for my Fall 2012 MKTG 470 Students at JMU Rommel Aguilar https://twitter.com/Rom_Aguilar4 Sharlene Anonick https://twitter.com/anonicsn Kristen Baltimore http://twitter.com/kabaltimore Nicole Bandy https://twitter.com/NicoleBandy Ryan Barto https://twitter.com/ryanbarto Lexi Bittinger https://twitter.com/aLillBitt Jon Bodnar https://twitter.com/JonathanBodnar1 Danielle Brooks https://twitter.com/danielle_emilie Jasmine Butler https://twitter.com/Jasmine47826731 Daniel Carr https://twitter.com/Daniel_A_Carr Sarah Collie https://twitter.com/sjcollie Morgan Darnell https://twitter.com/MorganEDarnell Mollie Delp https://twitter.com/TwiterlessMollz Sam Denny https://twitter.com/SamDenny5 Yvan…

Read More Twitter IDs for my Fall 2012 MKTG 470 Students at JMU

Tweet To help my fall 2012 MKTG 470 students improve the quality of their blogs and prepare for the end-of-semester peer review, each student is assigned a “JMU blog partner”. Blog partners are encouraged to develop a strategy for critiquing each others blog posts and providing feedback throughout the semester.  Blog partners may want to…

Read More MKTG 470 Blog Post Partners – Fall 2012

Tweet Below are my current Google certifications.  Google provides a link on their site to prove certification in AdWords (e.g.,  https://adwords.google.com/professionals/profile/ind?id=012746158893229621100&hl=en), but I can’t find the link for Analytics certification.  If you know where to find this, please let me know.  Thanks.  

Read More Google Analytics Individual Qualification (IQ) and Google AdWords Certification

Tweet It’s always so nice to hear from my former James Madison University marketing students when they connect a classroom experience to the real world.  In this instance, one of my former Internet Marketing students, Cara Schneider, had the opportunity to meet Pete Cashmore, Founder/CEO at  Mashable.com.  I am an avid follower of Mashable’s social media,…

Read More Cara Schneider from JMU Meets Pete Cashmore from Mashable

Tweet Twenty-one James Madison University students  recently passed the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena. All students listed below have passed the certification exams and are now Certified eMarketing Associates. …

Read More 21 JMU Marketing Students Pass the Certified eMarketer Associate Examination

Tweet In my spring 2012 MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site…

Read More SEO Exercise Using the Exact Phrase “love JMU”

Tweet My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to any web page and any blog post from their MKTG 470 course websites. Through this AdWords assignment, students developed skills in paid search (pay-per-click marketing) using Google AdWords.  …

Read More High Performers on the Google AdWords Exercise – Spring 2012

Tweet   To help my spring 2012 MKTG 470 students improve the quality of their blogs and prepare for the end-of-semester peer review, each student is assigned a “JMU blog partner”. Blog partners are encouraged to develop a strategy for critiquing each others blog posts and providing feedback throughout the semester.  Blog partners may want…

Read More James Madison Marketing Blog Post Partners – Spring 2012

Tweet I am pleased to present the websites for my spring 2012 James Madison marketing students enrolled in MKTG 470. Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  During the next week, my students will begin transforming their WordPress site into a unique creation.  At first,…

Read More James Madison Marketing Student Websites for Spring 2012