MKTG 470

Tweet Sometimes you may get a 404 Page Not Found Error and will be unable to access the direct link to one of your blog posts.  This could be caused by any number of reasons.  First, ensure that your page is Published and Public.  If that doesn’t solve the problem, try the following steps: Click…

Read More Fixing the WordPress ‘404 Page Not Found’ Error

Tweet My Strategic Internet Marketing students recently completed a course assignment using Google AdWords.  The primary learning objective was to acquire hands on experience driving traffic to their online resume page and any other web page or blog post of their choice.   Students developed skills in paid search (pay-per-click marketing) using Google AdWords.   With…

Read More Google AdWords Exercise – Fall 2010

Tweet In my MKTG 470 class at James Madison University, we have explored various aspects of search engine marketing including search engine optimization (SEO) and pay-per-click (PPC). SEO Exercise As an application of SEO, my students were tasked with learning how to optimize any one web page or blog post within their site using the…

Read More SEO Optimization Exercise Using the Phrase “JMU Marketing”

Tweet I found an  interesting WordPress plug-in that I wanted to share.  Many MKTG 470 students from my fall 2010 sections  have been asking how to exclude WordPress pages from their main navigational bar.  By default, WordPress adds each new page to the main navigational bar.  Other than publishing pages privately, there hasn’t been an…

Read More How to Exclude Pages from Main Navigation in WordPress

Tweet One of my MKTG 470 students recently asked where and how to find free images for his website.  Kudos to my JMU Marketing student for understanding and respecting the intellectual property and copyright of others. Be careful about doing a search in Google Images or Bing Images.  While you will likely to see many…

Read More Finding Free or Low-cost Images for Student Websites

Tweet Follow my MKTG 470 class in Twitter. Pamela Arias PamAriasT Drew Baer baerandrew Evan Balaber balabeeb Brittany Barber brittany926b Linn Baumgardt LinnGB Brittany Bazzle brittanybazzle Joshua Berndt joshberndt12 Sarah Bonner smb1213 Heather Cabot heathcabot Brett Cabrera bcab17 Patty Caltabiano PattyCaltabiano Lauren Catino laurencatino Nathan Chua natechua Daniel Connell danconnell92 Larissa Cookson Cooksonlh David Crimmel…

Read More Twitter IDs from MKTG 470 Students (Fall 2010)

Tweet I am very pleased to present the websites from my fall 2010 students enrolled in MKTG 470 at James Madison University.  Last week, each student successfully purchased a WordPress hosting plan and a .com domain name using  GoDaddy.com.  While waiting for their accounts to get set up, they worked on some HTML coding. During…

Read More James Madison Marketing Student Websites for Fall 2010

Tweet Recently, my MKTG 470 students completed an assignment on social networking.  As part of their assignment, students were required to upload a professional-looking photo into LinkedIn and Twitter.  While most students did a terrific job, a few had some problems with their photo.  As such, I wanted to share a free online tool that…

Read More Need a picture for your social networks?

Tweet Behavioral Segmentation: Using Web Analytics for Better Results Wednesday, September 1, 2010 1:00 PM Eastern Time Moderator:  Alli Libb, American Marketing Association Use behavioral data to segment your way to better email marketing results Best use Web analytics to understand email subscriber behaviors and associated implications Combine self-reported identifiers and preferences with behavioral data…

Read More Free Webinar ~ Behavioral Segmentation: Using Web Analytics for Better Results