MKTG 477

Tweet Thirteen judges helped determine the winner and finalist for the 2018 Madison Digital Marketing Experience.  To ensure a broad spectrum of perspectives, judges represented eight different companies with positions at all levels of digital marketing, from intern-level to C-level. Four judges have 10+ years of experience with SEM, five have 3-5 years,  and four have…

Read More The 2018 Madison Digital Marketing Experience (MDME) Winner and Finalist

Tweet I recently learned that Google took down the Google Online Marketing Challenge (GOMC) page containing links to exemplar reports.  For students and professors looking for such information, I offer below the reports from JMU students in my 2015, 2016, and 2017 classes on winning GOMC teams. 2015 GOMC Americas Winner Pre-Campaign Strategy Report –…

Read More Example Reports from the GOMC

Tweet Staying current in marketing is a constant challenge.  Every day I try to read some articles from the popular press to learn best practices in various aspects of marketing. Aside from resharing in social media, I used to share my favorite readings on https://del.icio.us/theresabclarke but had to find an alternative solution once Delicious was discontinued.  I…

Read More Theresa B. Clarke on Marketing from A to Z

Tweet Through a generous donation of prizes from Silverback Strategies students in my MKTG 477 class were motivated to perform well on my very challenging final exam.  Briana Cifelli was the 2018 grand prize winner for achieving the highest score in the class.  Briana is a senior marketing major with a minor in Honors Interdisciplinary Studies.  She recently completed her honors…

Read More The Fourth Annual Silverback Strategies AdWords Test Challenge

Tweet Continuing the tradition of donating our day to the community, students in my Digital Marketing Practicum course (MKTG 477) participated in the 3rd Annual JMU College of Business Martin Luther King Jr. (MLK) Day of Service. We started the day by giving a gift for the Food Pantry at Massanutten Presbyterian Church.  Alex Goldfarb…

Read More Marketing Students Donate Goods and Marketing Services in 3rd MLK Day of Service

Tweet In addition to the Google Keyword Planner and Bing Ads Intelligence, here are a few of my favorite tools for conducting keyword research for Search Engine Marketing (SEM).  Some of them require a paid subscription, but also offer free trials. Google.com – Type in a search query and explore the autocomplete suggestions Google Trends…

Read More My Favorite Search Engine Marketing Keyword Tools for 2018

Tweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week. We had such an informative and fun visit in an exciting day full…

Read More Thanks to Google from the AdWords Business Global Winners of the 2017 GOMC

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

Read More The 2017 Google Online Marketing Challenge Experience at JMU

Tweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified.  The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…

Read More AdWords Certifications from the JMU GOMC Class of 2017