MKTG 477

October 4, 2017 by Theresa B. Clarke 0 comments

Thanks to Google from the AdWords Business Global Winners of the 2017 GOMC

Tweet On behalf of the 2017 AdWords Business Global Winners from James Madison University, Michelle Mullins (Team Captain), Caroline Galiwango, Raquel Sheriff, and George Shtern, thank you to all of the Googlers, especially Lindsay Keller, for hosting us at Google headquarters last week. We had such an informative and fun visit in an exciting day full…

September 26, 2017 by Theresa B. Clarke 0 comments

JMU Story Spotlight

Tweet One of JMU’s video producers made a video clip about some of the Google Challenge successes from the past 10 years. The video features 16 of my alums and was shown on the jumbo-tron at a recent JMU football game. The video can be viewed at https://www.dropbox.com/s/v0bihih7yiuzo37/GOMC1.mp4?dl=0

August 15, 2017 by Theresa B. Clarke 0 comments

The 2017 Google Online Marketing Challenge Experience at JMU

Tweet JMU is celebrating! Ubiquitous tech giant Google recently announced 2017 results from the Google Online Marketing Challenge (GOMC). After much anticipation, I am elated to report that students from the College of Business at James Madison University upheld the tradition of excellence by winning five major awards and four finalist awards when competing against…

March 14, 2017 by Theresa B. Clarke 0 comments

AdWords Certifications from the JMU GOMC Class of 2017

Tweet I am pleased to announce that the names of JMU GOMC Class of 2017 students who have passed the exams necessary to become AdWords Certified. The certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. According to Christopher S. Penn, professional marketing certifications provide…

January 27, 2017 by Theresa B. Clarke 0 comments

Top Performers in the 2017 Silverback Strategies AdWords Test Challenge at JMU

Tweet As part of the kickoff meeting for my MKTG 477 class, our good friends from Silverback Strategies generously donated a collection of very cool prizes. The prizes serve to motivate my MKTG 477 students to study hard and perform well on my AdWords test given during the second week of the the semester. We…

July 27, 2016 by Theresa B. Clarke 0 comments

Sweet Sweep for JMU in the 2016 Google Online Marketing Challenge

Tweet After evaluating thousands of accounts and reports, Google announced the 2016 winners of the ninth running of the Google Online Marketing Challenge (GOMC). I am delighted to report that James Madison University students in the College of Business earned top placements in all three competitive categories of the GOMC: AdWords Business, Social Impact, and…

May 2, 2016 by Theresa B. Clarke 1 comment

The JMU GOMC Class of 2016 Completes Their Journey

Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University. There were some big changes to MKTG 477 in 2016. As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past. Another change was…

March 1, 2016 by Theresa B. Clarke 1 comment

AdWords Certifications from the JMU GOMC Class of 2016

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team. In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

February 23, 2016 by Theresa B. Clarke 0 comments

An Idea for Team Roles within the GOMC

Tweet Below is an excerpt from a survey that I give to my MKTG 477 students. Based on their responses, I try to figure out their strengths, weaknesses, and interests and then use that information to form the class into balanced teams. Survey: Read the descriptions below about different types of roles. Then, answer the…

January 30, 2016 by Theresa B. Clarke 1 comment

Is Google AdWords Certification Important for Digital Marketing Students?

Tweet Is Google AdWords Certification Important for Digital Marketing Students? If you plan to enter the world of online marketing, I say yes, and there are many reasons why. Learn what Liz Gray and I had to say about why AdWords Certification is important in this video series about various aspects of the Google Online…