MKTG 477

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU

Tweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google…

Read More GOMC Participants from JMU Pass AdWords Certification Exams

Tweet On Friday, December 5, 2014 I held my first class of MKTG 477, marking the eighth time that James Madison University will participate in the Google Online Marketing Challenge (GOMC). It has become tradition to start the course prior to the official start date in mid-January.  We meet for three hours, but in yesterday’s…

Read More Silverback Sponsors the MKTG 477 Kick-off Meeting

Tweet James Carter was featured in a WHSV-TV video this evening.  Check it out now! Carly Stephenson’s story shows how James and his team successfully conducted online marketing to help Cat’s Cradle develop a stronger online presence.  By using Google AdWords and Google+ in the Google Online Marketing Challenge, the team placed second in the Global…

Read More JMU Students Impact Local Non-Profit Through the Google Online Marketing Challenge

Tweet Today is my last day of teaching MKTG 477 for the spring 2014 semester. As I bid farewell to an amazing group of JMU students, there is one student in particular who is deserving of special recognition, James Carter. James was the former Webmaster at James Madison University and is currently the Web Developer/IT…

Read More Thank you to James Carter ~ The Newest Soldier in My Army of Technological Angels

Tweet As usual, my MKTG 470 students at JMU completed a major course assignment using Google AdWords.  The primary learning objective was to acquire hands-on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment, students developed…

Read More The Fall 2013 Google AdWords Assignment in MKTG 470 at JMU

Tweet Rumor has it that some students are under the impression that MKTG 477 “replaces” another required marketing course in the curriculum at JMU. To clarify, MKTG 477 is simply a marketing elective. Please note that the official course title is “Internet Marketing Practicum”. I realize the class seems to have the unofficial name of…

Read More The MKTG 477 Elective at JMU

Tweet In the 2013 Google Online Marketing Challenge (GOMC), over 12,000 students from 80 countries and territories participated.  Out of the 2,454 teams competing, there were 12 top awards and Google awarded three to JMU.  Two teams from JMU’s iMBA Program earned global recognition in the social impact category and collectively won $20,000 for local non-profits.…

Read More JMU Wins Global Titles in 2013 Google Online Marketing Challenge