MKTG 477

Tweet As part of the kickoff meeting for my MKTG 477 class, our good friends from Silverback Strategies generously donated a collection of very cool prizes. The prizes serve to motivate my MKTG 477 students to study hard and perform well on my AdWords test given during the second week of the the semester.  We…

Read More Top Performers in the 2017 Silverback Strategies AdWords Test Challenge at JMU

Tweet After evaluating thousands of accounts and reports, Google announced the 2016 winners of the ninth running of the Google Online Marketing Challenge (GOMC). I am delighted to report that James Madison University students in the College of Business earned top placements in all three competitive categories of the GOMC:  AdWords Business, Social Impact, and…

Read More Sweet Sweep for JMU in the 2016 Google Online Marketing Challenge

Tweet JMU students completed a ninth consecutive year participating in the Google Challenge (GOMC) at James Madison University.  There were some big changes to MKTG 477 in 2016.  As you can see from our traditional year-end class photo below, the most notable change was a larger class size compared to years past.  Another change was…

Read More The JMU GOMC Class of 2016 Completes Their Journey

Tweet In my recent post about the importance of AdWords certification for digital marketing students, I referenced a Google Hangout with the GOMC team.  In this Hangout, I shared how the Google AdWords Certification exam is a new course requirement  in MKTG 477. Here is an excerpt from my spring 2016 syllabus: The AdWords Professional…

Read More AdWords Certifications from the JMU GOMC Class of 2016

Tweet Below is an excerpt from a survey that I give to my MKTG 477 students.  Based on their responses, I try to figure out their strengths, weaknesses, and interests and then use that information to form the class into balanced teams. Survey: Read the descriptions below about different types of roles. Then, answer the…

Read More An Idea for Team Roles within the GOMC

Tweet Is Google AdWords Certification Important for Digital Marketing Students? If you plan to enter the world of online marketing, I say yes, and there are many reasons why.  Learn what Liz Gray and I had to say about why AdWords Certification is important in this video series about various aspects of the Google Online…

Read More Is Google AdWords Certification Important for Digital Marketing Students?

Tweet On Martin Luther King Jr. Day the JMU College of Business (CoB) and the CoB Diversity Council introduced their first MLK Day of Service, inclusive of many CoB students, organizations, and faculty members. All of the students in my MKTG 477 class braved the cold and came together to make a difference for a…

Read More JMU Marketing Students Help Local Non-Profit in the First College of Business MLK Day of Service

Tweet Once again, my MKTG 477 and MBA 625 students have shown the world what amazing talent we have at JMU.  On behalf of my eight teams that participated in the 2015 Google Online Marketing Challenge (GOMC), I dedicate their recent successes to our strong network of alumni and agency partners.  We are extremely grateful…

Read More The 2015 Google Online Marketing Challenge Results from JMU

Tweet All 16 students from James Madison University’s MKTG 477 course (Internet Marketing Practicum)  passed the required exams to earn their AdWords Certification.  By passing the certification exams in this globally recognized program, students demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Certified individuals are qualified to effectively manage Google…

Read More GOMC Participants from JMU Pass AdWords Certification Exams