MKTG 477

Tweet In the 2013 Google Online Marketing Challenge (GOMC), over 12,000 students from 80 countries and territories participated.  Out of the 2,454 teams competing, there were 12 top awards and Google awarded three to JMU.  Two teams from JMU’s iMBA Program earned global recognition in the social impact category and collectively won $20,000 for local non-profits.…

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Tweet Woo hoo!  After three years of curriculum development, MKTG 490 (Special Studies in Marketing) finally evolved into a stand-alone, official course at JMU.  MKTG 490 is now MKTG 477 (Internet Marketing Practicum).  It is the same experience but with a new course number, a new course name, and an updated description in the JMU…

Read More MKTG 490 Turns Into MKTG 477 at JMU

Tweet Applications are now being accepted for the 2014 Google Online Marketing Challenge experience at James Madison University. Complete the course application for MKTG 477 or MBA 678 today.  Applicants will be notified at least one week prior to registration.

Read More The 2014 Google Online Marketing Challenge Experience at JMU

Tweet On March 30, 2012 I will make a presentation at the Marketing Management Association Annual Conference in Chicago on Facilitating Achievement in the Google Online Marketing Challenge.  My presentation will refer to various resources I use when coaching/teaching  MKTG 490 at James Madison University.  Some of the resources were created by me and some…

Read More Facilitating Achievement in the Google Online Marketing Challenge