MKTG 477

Tweet Silverback Strategies donated four prizes as awards for the top performing students on my MKTG 477 AdWords Exam.  The prizes created a lot of excitement and clearly served as a good motivator for my students to study over the holiday break.  Thank you to Silverback Strategies! The top scores for the GOMC Class of…

Read More Winners of the Silverback Strategies AdWords Test Challenge

Tweet On Friday, December 5, 2014 I held my first class of MKTG 477, marking the eighth time that James Madison University will participate in the Google Online Marketing Challenge (GOMC). It has become tradition to start the course prior to the official start date in mid-January.  We meet for three hours, but in yesterday’s…

Read More Silverback Sponsors the MKTG 477 Kick-off Meeting

Tweet James Carter was featured in a WHSV-TV video this evening.  Check it out now! Carly Stephenson’s story shows how James and his team successfully conducted online marketing to help Cat’s Cradle develop a stronger online presence.  By using Google AdWords and Google+ in the Google Online Marketing Challenge, the team placed second in the Global…

Read More JMU Students Impact Local Non-Profit Through the Google Online Marketing Challenge

Tweet Today is my last day of teaching MKTG 477 for the spring 2014 semester. As I bid farewell to an amazing group of JMU students, there is one student in particular who is deserving of special recognition, James Carter. James was the former Webmaster at James Madison University and is currently the Web Developer/IT…

Read More Thank you to James Carter ~ The Newest Soldier in My Army of Technological Angels

Tweet As usual, my MKTG 470 students at JMU completed a major course assignment using Google AdWords.  The primary learning objective was to acquire hands-on experience using AdWords to drive traffic to any one of their own web pages and any one of their own blog posts of their choice. Through this assignment, students developed…

Read More The Fall 2013 Google AdWords Assignment in MKTG 470 at JMU

Tweet In the 2013 Google Online Marketing Challenge (GOMC), over 12,000 students from 80 countries and territories participated.  Out of the 2,454 teams competing, there were 12 top awards and Google awarded three to JMU.  Two teams from JMU’s iMBA Program earned global recognition in the social impact category and collectively won $20,000 for local non-profits.…

Read More JMU Wins Global Titles in 2013 Google Online Marketing Challenge

Tweet Woo hoo!  After three years of curriculum development, MKTG 490 (Special Studies in Marketing) finally evolved into a stand-alone, official course at JMU.  MKTG 490 is now MKTG 477 (Internet Marketing Practicum).  It is the same experience but with a new course number, a new course name, and an updated description in the JMU…

Read More MKTG 490 Turns Into MKTG 477 at JMU

Tweet Applications are now being accepted for the 2014 Google Online Marketing Challenge experience at James Madison University. Complete the course application for MKTG 477 or MBA 678 today.  Applicants will be notified at least one week prior to registration.

Read More The 2014 Google Online Marketing Challenge Experience at JMU