MKTG 490

Tweet In the 2013 Google Online Marketing Challenge (GOMC), over 12,000 students from 80 countries and territories participated.  Out of the 2,454 teams competing, there were 12 top awards and Google awarded three to JMU.  Two teams from JMU’s iMBA Program earned global recognition in the social impact category and collectively won $20,000 for local non-profits.…

Read More JMU Wins Global Titles in 2013 Google Online Marketing Challenge

Tweet Woo hoo!  After three years of curriculum development, MKTG 490 (Special Studies in Marketing) finally evolved into a stand-alone, official course at JMU.  MKTG 490 is now MKTG 477 (Internet Marketing Practicum).  It is the same experience but with a new course number, a new course name, and an updated description in the JMU…

Read More MKTG 490 Turns Into MKTG 477 at JMU

Tweet James Madison University marketing  and iMBA students recently passed the required exams and demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Google awarded these students with an AdWords Individual Qualification with specialization in Search Advertising.  By passing the examinations in this globally recognized program, individuals are qualified to effectively…

Read More JMU Students Obtain GAIQ and AdWords Certification: Individual Qualification with Specialization in Search Advertising

Tweet For the first time in JMU Google Challenge history, a professor from another institution participated in our MKTG 490 guest speaker series.  But this is not just any professor, it was Dr. Jim Jansen. Dr. Jansen’s teams have placed in the top 1% of the Google Challenge during every year that he participated.  In…

Read More Dr. Jim Jansen Speaks to Google Challenge Students at James Madison University

Tweet Google is offering an all-expense-paid program at Google Sydney in Australia for up to 30 current undergraduate students. The 2013  AdCamp includes a collaborative curriculum focused on advertising insights and select Google products.  This program allows AdCamp participants to compete in an advertising case competition, meet Googlers and interns, and build a peer network…

Read More 2013 Google AdCamp, Australia

Tweet Last week I enjoyed a wonderful visit to Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California.  This trip was part of the award package associated with my MKTG 490 students being named Winners of the Americas Region in the 2012 Google Online Marketing Challenge.  Here are more photos from the Googleplex and San Francisco. …

Read More The 2012 JMU Google Challenge Winners Visit the Googleplex

Tweet My first thought upon hearing the news was “Wow.” After the shock wore off and I regained the ability to think clearly again, my second thought was “Wow…JMU has a trio of winning teams.” Following a rigorous judging process, Rachel Krause (Team Captain), Nicole Behr, and Tara Goode have been crowned as Americas Regional Winners…

Read More JMU Marketing Students Win Americas Region of the 2012 Google Online Marketing Challenge

Tweet Below are my current Google certifications.  Google provides a link on their site to prove certification in AdWords (e.g.,  https://adwords.google.com/professionals/profile/ind?id=012746158893229621100&hl=en), but I can’t find the link for Analytics certification.  If you know where to find this, please let me know.  Thanks.  

Read More Google Analytics Individual Qualification (IQ) and Google AdWords Certification