MKTG 490

Tweet Eight James Madison University marketing students recently passed the required exams and demonstrated proficiency in necessary subject areas critical to gaining competence in Google AdWords.  Google awarded these students with an AdWords Individual Qualification with specialization in Search Advertising.  By passing the examinations in this  globally recognized program, individuals are qualified to effectively manage…

Read More JMU Students Earn Google AdWords Certification with Search Advertising Specialization

Tweet On March 30, 2012 I will make a presentation at the Marketing Management Association Annual Conference in Chicago on Facilitating Achievement in the Google Online Marketing Challenge.  My presentation will refer to various resources I use when coaching/teaching  MKTG 490 at James Madison University.  Some of the resources were created by me and some…

Read More Facilitating Achievement in the Google Online Marketing Challenge

Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043 Visiting Google's official location from Google Maps. Google Mountain View, 1600 Amphitheatre Parkway, Mountain View, CA 94043

Tweet Last week I had the opportunity to visit Google’s headquarters (a.k.a., the Googleplex) in Mountain View, California.  This trip was part of the award package associated with my JMU MKTG 490 students being named winners of the Americas Region in the 2011 Google Online Marketing Challenge.  On behalf of Larissa Cookson, Lindsay Keller, and…

Read More Google Challenge Americas Regional Winners Visit the Googleplex

Tweet Do you want to participate in the 2012 Google Online Marketing Challenge?  If so read the online challenge information for students and learn about the Challenge.  Check out the 2011 winners from JMU and the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge…

Read More MKTG 490 and the 2012 Google Online Marketing Challenge

Tweet Congratulations to the James Madison University team of Lindsay Keller (Team Captain), Larissa Cookson, and Molly Shea for being awarded as the Americas Regional Winner of the 2011 Google Online Marketing Challenge!  In the 2011 Challenge, there were over 35,000 students competing from more than 95 countries.   To be one of the top five…

Read More JMU Students Named Winner of the 2011 Google Challenge

Tweet This semester I had the opportunity to work with 15 very talented  marketing students as they tackled the 2011 Google Online Marketing Challenge in my MKTG 490 course. As soon I learn about the Challenge results later this summer, I will provide a more detailed blog post about the outcomes of their experience.   For…

Read More The 2011 Google Online Marketing Challenge Cohort at James Madison University

Tweet I wish to recognize 36 James Madison University students from my spring  2011 MKTG 470 and MKTG 490 classes for passing the Certified eMarketing Associate (CeMA) examination.  CeMA is an e-marketing certification program accredited by the eMarketing Association (eMA).  The program provides professional certification to students who demonstrate competency in the e-marketing arena.  …

Read More 36 JMU Marketing Students Pass the Certified eMarketing Associate Exam

Tweet One of my MKTG 470 and MKTG 490 guest speakers, Janet Driscoll Miller, used LinkedIn to  introduce me to Katherine Watier, VP Social Media at Ketchum Public Relations.  Thanks Janet! I learned from Katherine that Ketchum PR  is looking for interns.  The Online Marketing Intern will see how a project develops from an idea…

Read More Ketchum Public Relations Seeks Online Marketing Intern

Tweet Do you want to participate in the 2011 Google Online Marketing Challenge at JMU?  If so read the online challenge information for students and check out the Google Online Marketing Challenge on Facebook to learn more about this exciting opportunity. To participate in the 2011 challenge under the direction of Dr. Theresa B. Clarke,…

Read More MKTG 490 and the 2011 Google Online Marketing Challenge at JMU