Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

Marketing EDGE Programs for Spring and Summer (2015)

Marketing EDGE logoMarketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry.

Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you have questions or need additional information, please contact Terri Herschlag, Program Manager for Marketing EDGE Career Services, at

  • Marketing Scholarship Awards – On average, $75,000 provided to students to help with tuition.  The application process closes on April 15, 2015.
  • Marketing EDGE Job Board
  • Next Generation Leaders Program – NY or SF; 1 year – 2 rotations; networking, learning, and challenging work.  The NextGen program is limited to new college graduates (2015). The next program will begin the first week of September, after Labor Day. 
  • Summer Internship Program – Multiple states and companies attend I-MIX program.  Applications will be accepted until all positions are filled.
  • *Interactive Marketing Analytics Xperience (I-MAX) – The application deadline is June 5, 2015.
  • *Interactive Marketing Immersion Xperience (I-MIX) – The application deadline is April 3, 2015.  This year’s Xperiences is co-sponsored by GoogleThis truly unique marketing intensive presents students with a chance to…
    • Visit Google’s main campus
    • Participate in company specific workshops and get insights into major marketing campaigns and strategies directly from top Google executives
    • Develop a better understanding of new and evolving marketing platforms: mobile, social, and search
    • Receive resume critique that will help prepare them for the tough job market ahead
    • Work on a practical marketing business case
    • Interact and network with marketing students and marketing professionals from across the country
    • For questions about this program, contact Rachel Fontana at

#GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105

The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as:

  • The history, culture, and business of Google.
  • An introduction to Google’s non-technical and business focused careers.
  • Internship and undergraduate educational programming opportunities at Google based on class year:
  • What does Google look for when hiring?
  • How does Google hire?
  • Learn helpful resume tips/tricks, how to frame your experiences, and how to stand out on paper.
  • Learn Google’s interviewing format and the necessary adjustments to make for phone or Hangout interviews.

We encourage all students students in the College of Business to attend.

Mark your calendars now for #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105.

How JMU Marketing Students Can Practice Interviewing Skills

I often assume that marketing majors know how to market themselves.  Just because these students chose marketing as a major, are studying marketing, and are taking marketing classes, including a class in professional selling, it does not mean everyone knows how to transfer those skills to the marketing of themselves, especially during an interview.

If you need to brush up on your interviewing skills, schedule an appointment with JMU’s Office of Career and Academic Planning (CAP).  They offer a number of great services pertaining to interviewing and networking strategies.

Check out the CAP webpage on interviewing skills to better understand the process of interviewing, make the best impression during an interview, and learn strategies for dealing with difficult interview questions.  Also read about InterviewStream under the “Practice your Interview Skills” section.  This service allows JMU students to conduct free, online practice interviews with a webcam.

For more information, please contact our CAP Liaison to the College of Business:

Chad Gensel




Chad Gensel, MA
Academic & Career Advisor
Liaison to the College of Business
Career and Academic Planning
Wilson Hall 301

LinkedIn Photo Booth at the Fall 2013 JMU Career & Internship Fair

How cool!  JMU will have a LinkedIn Photo Booth at the fall 2013 Career & Internship Fair.  Students can get a free professional photo for their LinkedIn accounts.  Details are below:


Fall 2013 Career & Internship Fair

hosted by Career & Academic Planning

When: 12:00-4:00pm, September 30th & 11:00am-3:00pm, October 1st

Where: Festival Ballroom

This career fair will host a diverse group of employers over a span of two days, who are recruiting for full-time and internship opportunities for a variety of majors. While you’re at the fair, stop by our LinkedIn Photo booth on either day, to have a free professional photo taken to upload to your LinkedIn account!

Interested in networking with the employers? Then RSVP to attend the Career Fair Networking Reception on September 30th, 4:30pm-6:00pm in The Great Room of the Leeolou Alumni Center.

RSVP to: by September 13th. Space is limited.

The DMEF Marketing EDGE Summer Internship Program for 2013

The Direct Marketing Educational Foundation (DMEF) is accepting applications  for their amazing summer internship program.   The Marketing EDGE Internship Program is open to undergraduate rising juniors and seniors nationwide attending accredited four-year colleges/universities.  The next program will begin on June 10, 2013 and end on August 2, 2013.  A one-week educational training program will directly follow the internship.  Internship locations are to be determined.

To apply and learn  more, visit the Marketing Edge Summer Internship Program.  Email with any questions; Subject Line: Marketing Edge Summer Internship Question.


Marketing Internship at Full Circle Marketing – Division of USA Sports & Marketing Services

Thank you to Dario Savarese for sharing this internship opportunity and giving permission to repost on my site.

USA Sports Marketing & Services/Full Circle Marketing handles: marketing, advertising, public relations, promotional campaigns, event operations, and sponsorship development/sales.

USA Sports Marketing & Services coordinates various marketing advertising campaigns and events; including The Shenandoah Apple Blossom Festival, Washington Redskins Luncheons and Dinner, Blue Ridge Fall Races, Old Town Business Development Events, Valley Health Golf Benefit, National Memorial Day Parade, Tiger Woods AT&T National Golf Tournament, Advertising Promotional Products for companies.  Periodically, additional projects include; The Quarterback Club Redskins Luncheons, Redskins Player of the Year Awards Dinner, Kelley Washington Football Camp, and multiple corporate special events.


Requirements and Tasks

  • Good oral and written communications skills. Computer skills (PC, MS Office, and Basic Web-site knowledge/social media) and clerical duties; typing, email and data management.
  • Assist in developing advertising, marketing and promotional campaigns along with managing, promoting and developing new ideas for current and new events.
  • Write press releases, radio and TV copy, E-Blast, utilize Facebook, LinkedIn, Pintress.
  • Set up meetings with community stakeholders; assist in developing sponsorship programs.
  • Contact various media outlets for publicity and trades.
  • Identify and develop new revenue streams.
  • Assist in day of event operations (sport related and non-sport related).
  • Promote and market the company via Chamber, Rotary, 3rd Tuesday, other networking opportunities, and social media marketing.
  • Assist with all Apple Blossom efforts (PR, media campaign, sponsorships).

This internship/position with USA Sports Marketing & Services will provide a vast amount of practical hands-on experience with various events and tasks.  It will allow you to use the knowledge gained and apply it in your work place.  USA Sports Marketing & Services will also assist the person (provided person has completed a satisfactory work record) in finding future employment upon taking their skills to the next level, using business contacts and resources available within the industry.


Our Staff & Intern must be organized and be able to manage a fast paced environment by creating tasks lists & follow up & through.  Candidates must be quick learners, multitasking oriented, attentive to details, take initiative and be ready to have fun and work diligently in a small relaxed office environment in Old Town Winchester. The intern will be working directly with the owner 90% of the time.  The atmosphere is like the dress code – business casual.

To apply, please e-mail a cover letter and resume to Dario Savarese @ or For more information, visit or  call (540) 722-8700.

Be a Student Ambassador This Fall!

One of the world’s leading beverage companies is searching for creative, entrepreneurial , well-connected and social savvy students to be a part of an exciting and rewarding marketing program on campus this fall. Your job will be to support the brand through events, online promotions, and other efforts – all customized to your campus based on what YOU know about your peers.

Ideal candidates will have a strong interest in marketing as well as pride themselves on their connectiveness on campus.  A strong understanding of social media and how to use it for marketing purposes is also a plus. Relevant majors include communications, marketing and public relations.

As a Student Ambassador you’ll work and partner with another Student Ambassador to develop and execute a marketing plan unique to your campus, with the guidance of a Program Manager.  This position will not only build your resume by working with one of the world’s top companies, it will strengthen your leadership skills, deepen your relationships with student organizations and campus leaders, give you the opportunity to be creative, and to customize promotions to your university. Plus, you’ll be paid a stipend for participating and have the opportunity to earn additional incentives based on performance.

Key responsibilities include:

  • Creating and promoting campus events
  • Sharing event information and branded content through online channels such as social media, campus listservs, etc
  • Distributing promotional materials and branded giveaways
  • Reporting to a Program Manager via RepNation (management portal) on a regular basis

What you’ll need to know:

  • Team will consist of two members from 50 campuses
  • Program kicks off in August and continues through mid-December
  • Members will be expected to work 15–20 hours per week
  • Apply NOW – positions are filling fast!
  • Send your resume to:

What you’ll get (besides the experience of a lifetime):

  • Great pay and performance-based incentives
  • Resume-building experience working with one of the world’s top companies and one of the most recognized brands in the world
  • A chance to deepen your personal networks by developing relationships with students across campus

Search Engine Marketing Internships from The Search Agency

Special thanks to Lindsay Crone (JMU Marketing Alum) for sharing this opportunity.

The Search Agency Logo

Looking for search engine marketing Internships? How would you like to intern for a fast-growing, private company in one of the hottest spaces on the Internet? The Search Agency is a top-tier search engine marketing (SEM) and optimization (SEO) firm that offers internet advertisers a full-service solution to their search marketing campaigns. Join a bright, rapidly growing group of dedicated, creative and energetic people in a casual and upbeat environment in Baltimore.  The right candidate will join a world-class team – gaining cutting-edge, best-in-class Online and Search Marketing exposures in a rapidly growing industry. The Search Agency is positioned as a top-tier SEM, SEO working closely with industry-leading companies and thought leaders in the online space.

Analyst (Search Marketing) Internship

This exciting position features the opportunity to:

  • work with a team of experience search engine marketers to optimize paid search campaigns
  • analyze and report on search engine metrics
  • implement and improve Excel skills including formulas, filtering, pivot tables, and trending charts
  • multi-task in a deadline driven atmosphere.
  • prioritize projects based on business needs


  • Great attention to detail
  • Strong Excel skills – Macros and introductory visual basic skills preferred
  • Ability to function independently and as part of a team
  • Adaptability to a changing environment quickly and easily
  • Manage multiple assignments and prioritize work while meeting deadlines
  • Demonstrated ability in statistics, including R2, confidence intervals, t-test, regression, etc preferred.
  • Professional demeanor
  • Bachelor’s degree in marketing, advertising, business, economics or mathematics/statistics preferred

Creative Editor Internship

This exciting position features the opportunity to:

  • work closely with Account Managers, Web Experts, and other professionals to create unique and optimized ads
  • research and learn online consumer behavior
  • to develop and organize keywords into campaigns that best put ads in front of the right people
  • to work both creatively and analytically to improve account performance
  • to act quickly and proactively for client success in a deadline-driven environment


  • Proven writing and communication excellence
  • Great attention to detail
  • Intuitive/creative thinker
  • Outstanding computer skills, computer savviness, including solid knowledge of Microsoft Word and Excel
  • Ability to function independently and as part of a team
  • Manage multiple assignments and prioritize work while meeting deadlines
  • Resolve complex editorial challenges in a professional and timely manner
  • Professional demeanor
  • Bachelors in Marketing, English, Journalism, or Communications preferred

Search Engine Optimization Internship

This exciting position features the opportunity to:

  • understand search engine algorithm impacts on a website and share new strategies with clients
  • collaborate with clients to research and maintain target keywords for inbound link anchor text
  • analyze data and report key findings and recommendations to clients
  • generate and distribute monthly traffic, ranking and other vital reports
  • develop rich and unique content for websites that is both user and engine friendly


  • Great attention to detail.
  • Ability to function independently and as part of a team.
  • Adaptability to a changing environment quickly and easily.
  • Manage multiple assignments and prioritize work while meeting deadlines.
  • Professional demeanor.
  • Bachelor’s degree in marketing, advertising, business, economics or mathematics/statistics preferred.

Other Details

  • 20 hours a week
  • Flexible schedule
  • Summer and fall opportunities
  • Baltimore, MD
  • Application deadline: April 30th, 2012
  • Internship begins: June 4th, 2012

For more information email


Resources for Job and Internship Opportunities at Google and Other High-Tech Companies

Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled, and hard-working stars.”  Larry Page, Google Co-founder

The Google University Programs Team has developed a set of informative job resources exclusively for students.  Google has a dedicated website for undergraduate and graduate full-time job opportunities, a website for their internship programs, a Student Ambassador’s Program, a YouTube Students Channel, and a Students Blog. Follow @googlejobs on Twitter.  Be sure to check out the Joining Google page to learn about the hiring process, how to develop your resume,  and how to prepare for the interview. I also recommend The Google Resume: How to Prepare for a Career and Land a Job at Apple, Microsoft, Google, or any Top Tech Company.

All of these resources provide a wealth of information about applying to and working at technologically-oriented companies.  Good luck and please let me know if you find additional resources.


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