Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

Jordan Kimball’s Experience at the 2016 Marketing EDGE Collegiate Summit

Jordan Kimball from JMU at the 2016Marketing EDGE Collegiate Summit - Digital

Jordan Kimball was a student in my MKTG 384 course (Integrated Marketing Communications) at JMU during the spring 2016 semester.  After learning that Jordan was one of 40 students selected nationwide to participate in the Marketing EDGE Collegiate Summit, I wanted to hear all about her experience.  Jordan kindly shared her perspectives for an interview-based guest post on my blog.  Continue reading to learn more about the summit from a student participant’s perspective.

How did you hear about the Marketing EDGE Collegiate Summit – Digital?

I was first introduced to Marketing EDGE as a student in Dr. Clarke’s course in spring 2016. Our class participated in the Marketing EDGE Collegiate ECHO Challenge, which I really enjoyed being a part of. During that semester, I was browsing the JMU Recruit-a-Duke website and saw a link for the Marketing EDGE Collegiate Summit. I looked into it and thought “Wow this would be an awesome opportunity”, but did not apply to the summit right then and there. Shortly after, Dr. Clarke sent out an email to her students about the summit, which reiterated to me that it really was something I should consider, and I decided to apply.

Why did you decide to apply?

I decided to apply for various reasons. First, I have always been passionate about marketing and after taking Dr. Clarke’s class, I knew digital marketing was an area I definitely wanted to further pursue. The idea of learning about the industry from experts I wouldn’t usually have the opportunity to interact with sounded like a once in a lifetime experience.

Secondly, the location was ideal. I grew up in Central New Jersey, about 45 minutes outside of NYC, so I’ve had my fair share of visits. However, the city is limitless and I definitely have not seen it all. I was excited to discover that the summit would be held in the Financial District, meaning I would spend time in offices on Wall Street and in the World Trade Center (AKA the ultimate corporate dream). New York City is filled with endless opportunities when it comes to employment, especially in this area. I was very intrigued at the thought of experiencing what business life is actually like.

Lastly, just like any other JMU business student, I would really like a job. At the time I applied to the summit, I had already accepted an internship position with a company in Midtown Manhattan. Although this was a great opportunity, I was nervous that it was not related to marketing enough, and therefore wouldn’t help me transition into the field I aspire to work in as smoothly as I hoped. I felt that the summit was another chance to gain exposure to the digital aspect of the industry and that attending this conference and learning as much as I could would only help me in the future.

If I’ve learned anything from being a business student searching for internship and career positions, it’s the importance of NETWORKING. Attending a conference with undergraduates from all over the country and connecting with some of the most successful professionals in the field was the number one reason I knew I needed to do everything I could to be accepted.

What did you do at the summit, who did you meet, and what was your biggest takeaway? 

The summit was essentially a marketing “boot camp” because of everything attendees were able to take away from the experience in such a short time. Here is a synopsis of what exactly went on during my time in NYC broken down by each day:

Night 1- Sunday, June 5th: I arrived at the Holiday Inn in the Financial District of Manhattan in the afternoon and met my roommate who was an undergraduate from the University of Pittsburgh at Johnstown. Then, all of the attendees went to a kick off dinner at South West NY (courtesy of Marketing EDGE, lucky us!) followed by a double-decker bus tour of the entire city. It was a great opportunity to be able to get to know all of the students and our advisors.

Day 2- Monday, June 6th: Opening session took place in an awesome office on Wall Street and we had our first day of presentations given by five marketing professionals: Professor Leora Kornfeld of York University Schulich School of Business presented “How It’s Made: The Connection Between Chocolate and Data”.  “What’s So Great About Email Marketing” was presented by Laura Derr (Marketing Operations Manager) and Kimberly Oscarson (Associate Director of List Marketing) both from Hearst Magazine. “Social and Customer Marketing in a Mobile World” was presented by Megan Maguire (VP, Digital Customer Experience and Marketing Consumer Services) at American Express.  Yvonne Heyne (CEO of Next X) presented “Personalized Engagement: the Uncompromising Value of 1:1 Mobile Relationships”.  Finally, “The Search Marketing Landscape and its People” was delivered by Michael McVeigh who is the VP of Advisory Services Practices at PMX Digital.  The presenters were all very interesting, but the most memorable for me was Megan Maguire. She discussed how relevant mobile marketing is today and how it impacts the consumer in such a social world. She told us about how important partnerships are and mentioned some of the many partnership relationships American Express has, including its current one with Coachella.

Day 3- Tuesday, June 7th: We continued with presentations this day, but also took part in more hands-on workshops as well. My favorite workshop was led by Tim Carr, the Chief Lifter at LIFT Agency in California, (Chief Lifter is LIFT’s creative title for CEO). Mr. Carr taught us a list of important rules used to create successful campaigns. Then we broke up into small teams and were asked to improve two real campaigns from competing companies based on the rules we learned.

The biggest take away I had from Day 3’s presentations was the importance of Programmatic, which is the automation of digital media buying in real time. This presentation was given by Laura Rodriguez, the Senior Manager of Global Planning and Operations at the New Marketing Institute, which is a branch of Media Math. What made this presentation so special was that I learned it is possible to become certified in Programmatic, which is very beneficial for the next generation of marketers who will be looking for jobs in the near future.

That evening, we attended a reception with the Marketing EDGE Board of Trustees. This took place in the Media Math office located in the World Trade Center, which overlooked a beautiful portion of the city, including the Statue of Liberty and the Freedom Tour.  There were finger foods and drinks served and we were free to mingle with a wide variety of professionals. It was a great experience to network with a diverse group of successful marketers one-on-one. One interaction that stood out to me was with Jeff Nesler who is the Senior Program and Web Manager for Marketing EDGE. He told me that JMU students often do very well with Marketing EDGE competitions and that our College of Business has earned top awards in recent years. It felt great to hear that my university has such a positive reputation.

Day 4- Wednesday, June 8th- This was our final day of presentations and activities. I was lucky enough to meet a great recruiter, Ms. Meredith Trotta, who is currently a Principal at Polished Student Recruitment Consulting, and held past positions recruiting for Time Inc., the University of Connecticut, and the Penn State MBA Program. She put us through extensive workshops on how to be successful during interviews and networking events. Another really important portion was resume roulette, where we were able to sit with HR specialists one-on-one to review our resumes and receive helpful feedback. I learned a lot through these feedback sessions, but one piece of advice that stuck out to me especially was to always have a “you in a few” prepared. This is essentially an “elevator pitch” and entails telling someone about yourself in a concise manner that will help you stand out and be remembered.

During this session, we also sat in on panel discussions. The first was “Global Privacy in 2016: Strictly Compliance or Marketing Opportunity?” The speakers discussed how the privacy sector has changed over the years and how much more relevant mobile technology is becoming. This was interesting, because we learned about privacy laws and the differences between ours and other countries. For example, European websites need more consent before taking personal information from viewers than the U.S. does, and that information is taken through cookies.

The next panel discussion was “College-to-Career Panel: True Tales of Real Survivors”, which was very beneficial, because it consisted of real professionals telling their story of how they got to where they are today in the business world. It was relieving to hear that even though some people struggled finding the career they loved at first, it worked out for them in the end. After interacting with them, I felt motivated to work hard towards my career goals and to not get easily discouraged.

Lastly, I was thrilled  to be a part of the summit for the first ever EDGE Awards. This was a huge event held at Gustavino’s and was pretty much a giant party and perfect opportunity to network. There was great food, an open bar, a live band, and an endless amount of professionals to talk to. Most importantly, there was an awards ceremony for different businesses and professionals that have done a great deal to support Marketing EDGE’s mission.

Although there were so many presentations, activities and events throughout the day, we were also given a good amount of free time to explore the city and have fun with the new friends we met throughout the conference.

Do you have any tips for JMU students who want to apply to the Marketing EDGE Summit?

My number one piece of advice for students considering applying for the summit is… DO IT! If you think this field is something you are interested in,you should definitely  go for it. It is an awesome opportunity for upcoming seniors, but I encourage underclassmen to give it a shot as well. If not successful the first go around, don’t be discouraged! My roommate did not get accepted her junior year and applied again and said she was really happy she didn’t give up.  If I have one regret, it is that I did not know about the summit sooner.  I feel that being introduced to such a wide variety of companies before senior year could have helped broaden my search for internships. Overall, it was an amazing experience to learn so much about marketing and to go beyond your comfort zone. Being in a new place and meeting new people is always nerve wracking, but I promise it was more than worth it. I made friends from all over the country that I plan to stay in touch with, and gained professional contacts that are willing to help with future endeavors in any way they can.

Thank you once again to Jordan Kimball for providing such a detailed accounting of the 2016 summit experience.

Based on what she shared, I definitely will encourage more of my JMU students to apply for this exciting professional opportunity.

Learn more information about Marketing EDGE, marketing career opportunities, and the Marketing EDGE Collegiate Summit.

The 2016 AAF’s Student Advertising Career Conference

The 2016 American Advertising Federation’s (AAF) Student Advertising Career Conference will be held October 7-8, 2016 in partnership with Chicago Portfolio School. Students can learn about the field of advertising, discover industry trends, and network with advertising professionals.

To learn about the conference, review the agenda, and register, visit


Marketing EDGE Programs for Spring and Summer (2015)

Marketing EDGE logoMarketing EDGE (formerly known as the Direct Marketing Educational Foundation) provides a number of very helpful resources and programs designed specifically for students looking to prepare for a career in the marketing industry.

Check out the listing of job, internship, and scholarship opportunities below.  Note there are varying deadlines associated with their programs.  If you have questions or need additional information, please contact Terri Herschlag, Program Manager for Marketing EDGE Career Services, at

  • Marketing Scholarship Awards – On average, $75,000 provided to students to help with tuition.  The application process closes on April 15, 2015.
  • Marketing EDGE Job Board
  • Next Generation Leaders Program – NY or SF; 1 year – 2 rotations; networking, learning, and challenging work.  The NextGen program is limited to new college graduates (2015). The next program will begin the first week of September, after Labor Day. 
  • Summer Internship Program – Multiple states and companies attend I-MIX program.  Applications will be accepted until all positions are filled.
  • *Interactive Marketing Analytics Xperience (I-MAX) – The application deadline is June 5, 2015.
  • *Interactive Marketing Immersion Xperience (I-MIX) – The application deadline is April 3, 2015.  This year’s Xperiences is co-sponsored by GoogleThis truly unique marketing intensive presents students with a chance to…
    • Visit Google’s main campus
    • Participate in company specific workshops and get insights into major marketing campaigns and strategies directly from top Google executives
    • Develop a better understanding of new and evolving marketing platforms: mobile, social, and search
    • Receive resume critique that will help prepare them for the tough job market ahead
    • Work on a practical marketing business case
    • Interact and network with marketing students and marketing professionals from across the country
    • For questions about this program, contact Rachel Fontana at

A Listing of Select Advertising, Digital, and Direct Marketing Agencies

Ad and Marketing Agenices

  • Where should I apply if I want to work at an agency?
  • What are some of the top agencies in the marketing industry?
  • What are the agencies located close to JMU?

These are some of the questions I often hear from my students at James Madison University.  To point my students in the right direction, I developed an alphabetical list of select advertising, digital, and direct marketing agencies.

For most agencies, this listing includes a link to the agency’s home page, about page, contact page, and careers page.  Because my students are often seeking internship opportunities nearby JMU, I included a red asterisk (*) next to the agencies with a location in Virginia or the DC area.

Please contact me if you know additional agencies that should be added to my list.  Thanks for your help and enjoy the list.


#GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105

The JMU College of Businesses is pleased to welcome Exie Huntington, a Google University Programs Specialist, who will be presenting “Career and Internship Opportunities in the Business Side of Google.” This special presentation will cover topics such as:

  • The history, culture, and business of Google.
  • An introduction to Google’s non-technical and business focused careers.
  • Internship and undergraduate educational programming opportunities at Google based on class year:
  • What does Google look for when hiring?
  • How does Google hire?
  • Learn helpful resume tips/tricks, how to frame your experiences, and how to stand out on paper.
  • Learn Google’s interviewing format and the necessary adjustments to make for phone or Hangout interviews.

We encourage all students students in the College of Business to attend.

Mark your calendars now for #GoogleAtJMU on Thursday, January 22 from 5:00pm – 7:00pm in Showker Hall, Room 105.

How JMU Marketing Students Can Practice Interviewing Skills

I often assume that marketing majors know how to market themselves.  Just because these students chose marketing as a major, are studying marketing, and are taking marketing classes, including a class in professional selling, it does not mean everyone knows how to transfer those skills to the marketing of themselves, especially during an interview.

If you need to brush up on your interviewing skills, schedule an appointment with JMU’s Office of Career and Academic Planning (CAP).  They offer a number of great services pertaining to interviewing and networking strategies.

Check out the CAP webpage on interviewing skills to better understand the process of interviewing, make the best impression during an interview, and learn strategies for dealing with difficult interview questions.  Also read about InterviewStream under the “Practice your Interview Skills” section.  This service allows JMU students to conduct free, online practice interviews with a webcam.

For more information, please contact our CAP Liaison to the College of Business:

Chad Gensel




Chad Gensel, MA
Academic & Career Advisor
Liaison to the College of Business
Career and Academic Planning
Wilson Hall 301

Amanda Nemec Shares Job and Intern Opportunities with Deloitte Consulting LLP

Amanda_Nemec Amanda Nemec is a 2011 JMU Marketing alum and she wants to help spread awareness of Deloitte’s job opportunities to JMU students.  According to Amanda, “I feel that many of the students would be a great fit here based on their strong communication skills and analytics experience.”

Feel free to reach out to Amanda if you have any questions about any of these opportunities.

Amanda Nemec
Deloitte Consulting LLP
Washington D.C.Tel/Direct: +1 571 227 8473 | Fax: +1 866 845 3067 | Mobile: +1 703 216-6166 |

JMU Alum Shares Paychex Sales Position Opportunity

Ranna Mohajer With permission from Ranna Mohajer, a 2013 JMU Marketing Alum and Payroll Sales Consultant at Paychex, I’m sharing her message about job opportunities with her company.  Read below if you are looking for a position and have motivation, talent, and interest in sales.  Reach out to Ranna directly so she can put you in contact with the recruiter at Paychex.



JMU Graduates,

Hope you are enjoying your summer.  If you don’t know me already, my name is Ranna Mohajer and I just graduated from JMU’s College of Business this May.  I am currently helping my recruiter find qualified candidates for a Full-Time B2B sales position with Paychex in the Northern VA/DC area.

About My Job: I am a Payroll Sales Consultant with Paychex.  On a daily basis, I meet with small business owners in my territory and provide them with payroll outsourcing solutions.  I also partner with other reps in the 401k, Human Resources, and Major Market Services (for the bigger businesses) divisions.  The goal is to provide small business owners with an integrated solution.  I routinely network with CPAs, bankers, independent insurance agents, and web designers for referrals to build my client base.  I have hit quota every month and have made great money doing so!  There is so much autonomy when you are out in the field so you get to schedule and shape your day how you want it.  That’s a huge reason as to why I love this position.  You don’t have to sit behind a desk all day and you’re out meeting people, networking, and most importantly, relieving small business owners from the administrative burden of handling payroll and payroll tax liabilities.

About Paychex: Paychex is among the highest regarded companies in the nation, ranked on the Fortune 1000 and S&P 500. Since being founded over 40 years ago, Paychex has consistently been an industry leader in payroll processing, retirement services, insurance, and a fully outsourced human resource solution. In 2013, Paychex was named to the World’s Most Admired Companies by Fortune magazine, ranked as the 23th best training organization in the world by Training magazine, and one of the World’s Most Ethical Companies by the Ethisphere institute. More importantly, over a half million small and medium-sized American businesses place their trust in us every week.

Added together, we move over a half trillion dollars on behalf of our clients, placing Paychex in the ranks of the top ten American banks when measured by the amount of money moved. However, even with our collective size, Paychex was founded on individual relationships with each business owner or manager. For example, every full-service payroll client is assigned a dedicated payroll specialist in their local area, which they know by name and trust.

If You Are Interested: Send over your name, phone number and a very brief (2-3 sentence) statement on why you’d be a great fit for this position.  I will then forward that information to the recruiter who will reach out to you next Wednesday, August 28th to plan an initial interview.

If you have any questions, please feel free to reach out to me via email! (

Ranna Mohajer


LinkedIn Photo Booth at the Fall 2013 JMU Career & Internship Fair

How cool!  JMU will have a LinkedIn Photo Booth at the fall 2013 Career & Internship Fair.  Students can get a free professional photo for their LinkedIn accounts.  Details are below:


Fall 2013 Career & Internship Fair

hosted by Career & Academic Planning

When: 12:00-4:00pm, September 30th & 11:00am-3:00pm, October 1st

Where: Festival Ballroom

This career fair will host a diverse group of employers over a span of two days, who are recruiting for full-time and internship opportunities for a variety of majors. While you’re at the fair, stop by our LinkedIn Photo booth on either day, to have a free professional photo taken to upload to your LinkedIn account!

Interested in networking with the employers? Then RSVP to attend the Career Fair Networking Reception on September 30th, 4:30pm-6:00pm in The Great Room of the Leeolou Alumni Center.

RSVP to: by September 13th. Space is limited.

Important Message on Ethical Responsibilities as a JMU Marketing Graduate

With permission from Dr. Val Larsen, I am republishing an e-mail message sent to all of our marketing majors.

This message was originally sent on April 29, 2011 on behalf of the JMU Department of Marketing.  Two years later, Dr. Larsen is sharing it again with our current students.

I sense that many students, not just JMU Marketing Majors, would benefit from reading the contents of his letter.

Dear Marketing Majors,

We have had several reports this year of students accepting job offers, then reneging on their acceptance of the offer when given a subsequent offer by another firm.  This behavior is unethical.  Being true to one’s word is fundamental in business ethics.  Accepting a job and then reneging is not a victimless act.  It damages the firm that extended the offer, the recruiters from that firm who hired you, and your fellow JMU students.

After you accept the job, the firm will discontinue its search and inform other candidates that the position has been filled.  Restarting the search will cost it both money and time. The recruiters who hired you are injured because they will be less trusted by their superiors to exercise good judgment when making personnel decisions.  If still trusted enough to carry out the new search, they will face the burden of conducting a new search while still carrying out their regular duties.  Other JMU students will be damaged because the company will have a less favorable view of JMU graduates.  Indeed, some firms have stopped recruiting at JMU altogether after having a JMU graduate accept a job, then renege and accept another offer.

If your acceptance of a job is conditional, you should disclose the conditions when you accept the offer.  After accepting an offer, you should inform other employers who are actively considering you that you are no longer available.  Your acceptance of a job offer is the first major act of your business career.  If your first major act is unethical, you throw your integrity into question and mark a path for yourself that, if you continue on it, will result in your being a person others do not trust or respect.

Dr. Val Larsen
Interim Head, Department of Marketing

In a Bloomberg Businessweek guest post about reneging on an accepted job offer, Roxanne Hori, Associate Dean of Corporate Partnerships at Northwestern University’s Kellogg School of Management, shares this advice:

It is a very small world.  Reputation is key.  Demonstrating the ability to commit goes a long way.  Demonstrating the inability to commit goes a longer way.  Be mindful of your professional brand today and it will pay dividends down the road.

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