Teaching

Tweet If you were a student in my Integrated Marketing Communications class between the fall of 2003 and spring of 2009, then you probably recall the name Andrew Lux.  If you don’t recall his name, perhaps “the adidas project” rings a bell. Andrew was a 2002 graduate of the JMU Department of Marketing and was…

Read More Thank you to JMU Marketing Alum, Andrew Lux, Champion of “the adidas project”

Tweet Several teams of James Madison University participated in the Collegiate ECHO Marketing Challenge as part of my Integrated Marketing Communications (MKTG 384) course.  The Collegiate ECHO Marketing Challenge is sponsored by Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. As part…

Read More Collegiate ECHO Marketing Challenge Advice from the 2015 Bronze Award Team

Tweet My first thought upon hearing the news was “Wow.” After the shock wore off and I regained the ability to think clearly again, my second thought was “Wow…JMU has a trio of winning teams.” Following a rigorous judging process, Rachel Krause (Team Captain), Nicole Behr, and Tara Goode have been crowned as Americas Regional Winners…

Read More JMU Marketing Students Win Americas Region of the 2012 Google Online Marketing Challenge

Tweet On March 30, 2012 I will make a presentation at the Marketing Management Association Annual Conference in Chicago on Facilitating Achievement in the Google Online Marketing Challenge.  My presentation will refer to various resources I use when coaching/teaching  MKTG 490 at James Madison University.  Some of the resources were created by me and some…

Read More Facilitating Achievement in the Google Online Marketing Challenge

Tweet Normally, I assign marketing-oriented topics for blogging assignments.   While I have always encouraged my students to write additional blog posts on their own, very few do so.  I presume this is because students have plenty of other activities between school, work, clubs, and friends. Based on a suggestion from three of my Fall 2010…

Read More The “Blog About Anything” Assignment