Is Google AdWords Certification Important for Digital Marketing Students? If you plan to enter the world of online marketing, I say yes, and there are many reasons why. Learn what Liz Gray and I had to say about why AdWords Certification is important in this video series about various aspects of the Google Online Marketing Challenge (GOMC). Liz Gray is a faculty member at Fanshawe College in London, Ontario, Canada where she coaches students in the GOMC. We both are very passionate about the GOMC and AdWords Certification opportunities for college students.