My Strategic Internet Marketing students recently completed a course assignment using Google AdWords. The primary learning objective was to acquire hands on experience driving traffic to their online resume page and any other web page or blog post of their choice. Students developed skills in paid search (pay-per-click marketing) using Google AdWords. With a total account budget of $15.00 and a window of 20 possible days, students had an opportunity to learn how to structure accounts, create campaigns and ad groups, develop and manage keyword lists, utilize effective matching options, test ad copy, modify keyword bids, assess account performance, adjust daily budgets, and much more.
I wish to recognize a few students from my fall 2010 semester MKTG 470 sections for exceptional performance in a few key areas from this assignment:
- Highest CTR at the Lowest CPC: Ashley Magness
- Highest Number of Clicks: Juan Tisera
- Overall Optimization Efforts: Karen Stefanski
- Best Budget Management: Melissa DeFuria
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