MKTG 470 Class Averages from Google Analytics Data – Fall 2012

Averages of Google Analytics data from students enrolled in my Fall 2012 Strategic Internet Marketing course at James Madison University.

Visits – 150.85

Unique Visitors – 118.37

Pageviews – 600.79

Pages/Visit – 3.91

Bounce Rate – 11.7

Avg. Visit Duration – 0:02:32

Percent New Visits – 78.20

% Traffic from Referring Sites – 16.71

% Traffic from Direct Traffic – 26.97

% Traffic from Search Engines – 53.27