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© 2010 Theresa B. Clarke
Averages of Google Analytics data from students enrolled in my Fall 2012 Strategic Internet Marketing course at James Madison University.
Visits – 150.85
Unique Visitors – 118.37
Pageviews – 600.79
Pages/Visit – 3.91
Bounce Rate – 11.7
Avg. Visit Duration – 0:02:32
Percent New Visits – 78.20
% Traffic from Referring Sites – 16.71
% Traffic from Direct Traffic – 26.97
% Traffic from Search Engines – 53.27
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[...] Over the semester I have had a total of 380 total visitors and 348 unique visitors thus far. 55% of the traffic came from search results, 33% of the traffic came from referral traffic, and 12% came from direct traffic. I shared my website on my Facebook, Twitter, and Linked In, but my PPC efforts also helped. I am definitely pleased with my results as the number of visits were higher than the class average. [...]
[...] Over the semester, I had 281 visits to my site with 191 unique visitors. 51% of traffic was generated from search results. Most of the referral traffic came from Facebook or Twitter and social referral overall accounted for 31% of traffic. Only .36% of traffic came from the PPC campaign that we ran using Google Adwords. Overall, I’m satisfied with these results, which were around the average results for the MKTG 470 class. [...]