Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

MKTG 470 Class Averages from Google Analytics Data – Fall 2012

Averages of Google Analytics data from students enrolled in my Fall 2012 Strategic Internet Marketing course at James Madison University.

Visits – 150.85 analytics_logo

Unique Visitors – 118.37

Pageviews – 600.79

Pages/Visit – 3.91

Bounce Rate – 11.7

Avg. Visit Duration – 0:02:32

Percent New Visits – 78.20

% Traffic from Referring Sites – 16.71

% Traffic from Direct Traffic – 26.97

% Traffic from Search Engines – 53.27

2 Responses to MKTG 470 Class Averages from Google Analytics Data – Fall 2012

  1. Pingback: Semester Reflection: Internet Marketing (MKTG 470) | Shahana B. Islam

  2. Pingback: MKTG470 Fall Semester Reflection | Nicole E Bandy

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