“Best IMC Plan” awards are a tradition in my Integrated Marketing Communications class (MKTG 384) at JMU. At the end of the semester, students vote for the “Best IMC Plan” after viewing all presentations in their section. Based on the student votes, our fall 2016 runners-up and winners are presented below, along with excerpted quotes from some of the students who voted for the the top teams.
Tie for the Runner-up Team in the 11:00 Section: CLUB 384 and ENTHUSIASTIC PESTO PEOPLE!
Congratulations to Christian Durrett, Allison Gill, Alyssa Greene, Brad Videon (Team Captain), and Nick Yore from Club 384. Congratulations to Julie Craft, Kassie Gesuelli, Sonam Gurbaxani, Michelle Mullins (Team Captain), Christi Staufer, and Adam Tamny from Enthusiastic Pesto People.
The Runner-up Team in the 12:30 Section: HARRY POTTER!
Congratulations to Josh Bolson, Like Brower, Kendall Reulein, Sebastian Salinas, and Julia Shaffer (Team Captain) from Harry Potter.
The Winning Team in the 11:00 Section: DYNAMITE DUKES!
Congratulations to Rob Farrell (Team Leader), Margot Leibl, Kayla Rasmussen, Lindsay Davis, Allie Bunner, and Hayden Towler.
“They had really good visual content, and everything seemed to flow and connect well.”
“This group had every touchpoint well thought out, explained, and researched extensively. Their marketing was completed and executed well, better than any other group.”
“Really good visuals and creativity in label/logo, and promotional pieces.”
“The stick figures were a great idea that carried all the way through. Visual summary was very appealing and easy to follow. Loved the ideas and felt like it was the most put together plan.”
“I just really liked the simplicity. I feel like it really resonates with the valley. As a valley local, it is cool to see how you worked to understand what will work and did research on local events.”
“I think that, more than anything, a good visual summary is key in a situation like this. They definitely started strong with that.”
“Their entire presentation was extremely thorough. I love the use of the stick figures throghout. I liked that the colors and their design was different than all the others, which mostly used green. The name and logo are neutral but intriguing. I really enjoyed their presentation.”
“They had a very interesting slogan that brought a sense of bettering lives. Great hourglass packaging to create a more differentiated product.”
“I love their use of stick figures as well as their justification that it represents. Their slides had just the right amount of text to be informative, but not information overload. Their use of media was effective and visually appealing, and also consistent across all platforms. Also, I loved their package design! It was unique and consistent with their overall image of the Shenandoah Valley.”
“The visuals and message were very clear. The logo and package were very appealing. Loved the entire project.”
“This group did a good job of creating a very cohesive and integrated plan. They incorporated the skyline mountains in most, if not all, of their communications and matched well with their product name. The package and logo were very well done.”
“I think that this group was great from their slogan to the ideas and visuals. I think they had a lot of great ideas about the execution and the product post-launch.”
“Their major selling idea was much different than all the other groups. We were told by our client that the main goal for this product was to better the lives of others and this campaign encompasses that. The design of the package was classy and different from competitors.”
The Winning Team in the 12:30 Section: INCREDIBLY INDECISIVE!
Congratulations to Ian Wood, Kendall Lutts, Ryan Peter (Team Captain), Gabrielle Paolone, and Colin O’Brien
“I think this group had the best creative and unique product name, and the best slogan and package design. I think they came up with the best plan based on the strength of their creative ideas.”
“Loved the small creative aspects they used. Creative ideas were the best and were well thought-out.”
“They used consistent imagery throughout their campaign. Their cooking class idea was unique and an interesting way to build awareness and trial. Also their target market personas were very detailed and specific.”
“Overall selling idea was great. I liked their brand name especially and how they incorporated it within most selling ideas. Their promotional ideas looked great also.”
“The name, logo, and slogan really stood out to me. They had a clear and concise IMC plan that seemed like it could be successful. I liked the idea of cooking classes, especially with their target market. Overall I thought this plan was the most professional and most likely to succeed.”
“I thought their presentation was well thought out. It was visually appealing and strategies were descriptive and realistic.”
“They visually displayed a realistic look on all of their touchpoints and promotional materials. They integrated all of their ideas together very well.”
“I really enjoyed watching their presentation. I think they had some great ideas about choosing a name with a meaning and having a slogan that matches the name. They had great advertising ideas and their presentation was organized and put together well.”
“Wonderful radio ad! Great integration throughout plan.”
“I believe they were extremely consistent, everything seemed visually appealing. Their social media really pulls the reader in and makes them want to learn more. I also thought the way they claimed the product provided ‘hope’ was well done.”
“I believe that they did a great job of communicating their objectives and coming up with great ways to accomplish them.”
“Overall, a highly professional, cohesive, clear, and strategic plan. I was highly impressed with this group’s creativity and differentiation from all of the other teams in the class. They took risks and it paid off.”
I truly enjoyed working with ALL of my talented MKTG 384 students this semester as they created social-entrepreneurship focused IMC plans for a local non-profit. I am confident that our client will benefit from their efforts and terrific ideas about the marketing of pesto. Thank you to all of my IMC students for a wonderful fall 2016 semester at JMU.