Mostly Marketing by Theresa B. Clarke

Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.

Free Webinar ~ Behavioral Segmentation: Using Web Analytics for Better Results

Behavioral Segmentation: Using Web Analytics for Better Results
Wednesday, September 1, 2010
1:00 PM Eastern Time
Moderator:  Alli Libb, American Marketing Association

  • Use behavioral data to segment your way to better email marketing results
  • Best use Web analytics to understand email subscriber behaviors and associated implications
  • Combine self-reported identifiers and preferences with behavioral data to refine email segmentation
  • Market most effectively to your highest potential email segments

Visit Behavioral Segmentation Using Web Analytics for Better Results for more information and to register.

3 Responses to Free Webinar ~ Behavioral Segmentation: Using Web Analytics for Better Results

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