Behavioral Segmentation: Using Web Analytics for Better Results
Wednesday, September 1, 2010
1:00 PM Eastern Time
Moderator: Alli Libb, American Marketing Association
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Use behavioral data to segment your way to better email marketing results
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Best use Web analytics to understand email subscriber behaviors and associated implications
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Combine self-reported identifiers and preferences with behavioral data to refine email segmentation
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Market most effectively to your highest potential email segments
Visit Behavioral Segmentation Using Web Analytics for Better Results for more information and to register.
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